Qasim Khursheed
@scalewithqasim
Head of Technical SEO @ http://nordicamarketing.com, journaling my Sustainable Search Marketing journey to connect with like-minded individuals | iPhone Photographer
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Me: You will sell more Foyer Lights if we build more intent-focused product category pages Client: But I have been getting good impressions. Clicks are the issue. Solve that first. I was having this conversation with a mid-ticket ecom store owner. Having done my research, I…
Shopify's auto-generated meta descriptions are killing your CTR. They pull the first 160 characters from your product description. Usually something like: "This premium quality [product] features advanced technology and superior design that..." Generic. Boring. Ignored. Write…
saturday’s update. an email sorting agent that sorts hundreds of email into categories in real time so you can stay organised and efficient
Don't hire a CRO before you do this: Add a live chat or WhatsApp widget Show your store's phone number in the header Replace "Add to Cart" with "Reserve Yours Today" These tiny trust cues often increase conversions faster than any ad budget.
Everyone says "add more product photos." Wrong. Add more USEFUL product photos. Photo 1: Product alone (clean) Photo 2: Product in use (context) Photo 3: Size comparison (scale) Photo 4: Close-up of key feature (detail) I tracked this for a furniture store: Before: 4 random…
Stop linking every product to every other product. Your internal linking is chaos. Do this instead: Hero products get links from: Homepage Collection pages Related products (max 4) Supporting products get links from: Relevant collections only Dead products? 301 redirect to…
Shopify's default product schema is broken. It doesn't include: Shipping details Return policy Availability zones Google wants this data for rich results. You're not showing up. Add proper Product schema with: → offers.shippingDetails → offers.hasMerchantReturnPolicy →…
Reddit citations in ChatGPT are slowly climbing back now for many sites (@tryprofound data)
Your competitors aren't smarter. They just read the data you ignored. "How are they ranking so high?" There's no magic. Only method. You should be learning from them to reposition yourself. Do this and be better for it: Open Ahrefs → Site Explorer → Enter their domain. Sort…
You don't need a Shopify SEO app. You need to use the free fields Shopify already gives you: Page title (homepage) Meta description (homepage) Product meta fields Collection descriptions (HTML allowed) Blog post URLs (editable) Image alt text (every single one) 90% of stores…
Do you think AI will ever get to the point where it feels emotions? AI can write, analyze, and audit. But only a human can understand emotion. That's why "handwritten testimonial photos" often convert better than AI-polished landing pages. SEO without empathy is just math…
seo is as simple as this
You can't just build any kind of page you want, optimize it for a keyword, and hope that it ranks. You have to build the right kind of page. What do I mean by that? Google the keyword you're trying to rank for. And see what types of pages Google is ranking in the top 5…
AI is no longer the "future of SEO." It's the new intern who never sleeps and never asks for a raise. Train ChatGPT or Claude to: Rewrite your title tags under 60 characters Generate meta descriptions using emotion-driven language Cluster keywords by intent and funnel stage…
What's the status of our SEO this month? If you manage SEO clients, you know the question that never dies. Build a simple Airtable dashboard that shows: Keyword movements (Synced via SEMrush or Ahrefs export) Blog progress (Published, In Draft, Pending Review) Backlink count…
Your Shopify store is slow because you installed 47 apps. Each app = more scripts = longer load time = worse rankings. Audit this week: Apps → Sort by install date Ask: "Did revenue increase after adding this?" If no → delete it I helped a client remove 23 apps. Speed score:…
I told myself i’d stop running after money the day I have 1.5M in the bank. But it always seems such a big feat to achieve until I realise there was once a time i did not have 1.5K and I was able to 10x it. Sometimes you have to look back at what you have achieved to give…
caught the seasonal fever and have been beating myself for not doing anything. should i just rest and get back tomorrow or should i get back to the screen? what do you do in these situations
Uh oh -> OpenAI's Sora 2 must stop allowing copyright infringement, Motion Picture Association says "The Motion Picture Association called out OpenAI’s new video generation model Sora 2 for copyright infringement. MPA CEO Charles Rivkin urged OpenAI to “take immediate and…
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