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"How to generate adjacent innovation? Process is important, but it's also critical to intentionally build a team that is diverse in discipline & background." @Rightpoint
Anamika touching on the role of emojis in evolving how we communicate, and creating a universal language. @Rightpoint
Next up - Anamika Lasser & Gabe Bridger on using adjacency analysis to drive innovation! @Rightpoint #uxresearch @KNect365 in Anamika's words, "learning from your neighbors to create change in your own industry"
"Building empathy for the user - whether you're an analyst, an interaction designer, a researcher - that allows you to be fully engaged in solving the problem for the end user, regardless of you role." - Ryan Shirkman (left) @Rightpoint
"@CharlesSchwab has a vast number of products and a lot of designers - so it's easy to lose continuity. A design system is really important. It needs to be treated as its own product, with engineering focused on it." - Chad Havelka, Sr Manager of UX @KNect365 @Rightpoint
"The C-suite is looking more and more for feedback from customers, and we're the best-positioned to provide that. So we should place ourselves between the product and the user." - Ian Law of @USFoods @KNect365 @Rightpoint
"We don't necessarily think about UX as a process, but more of a mindset, so we are focused on moving forward and solving." - Ryan on collaboration at @Rightpoint
Day 2 is underway. Rightpoint's very own Ryan Shirkman (Experience Director) is heading up to the stage to participate in a panel on Brand Strategy with UX in Mind. Yeah Ryan! @Rightpoint @KNect365 #UXSummit
According to Numerator data, Boomers over-index for holiday-specific purchases compared to Millennials (not surprising given their focus on family). Interesting targeting implications for the upcoming holiday season. #summerinsightsfestival
Next up - Amy Joyce of Pfizer, sharing her methodology for mixing data sources to create robust omnichannel insights. @summerinsightsfest @KNect365
Didn't know this - but Amazon has +75 private labels - and unlike Costco, most consumers have no idea that they're buying private label. Sri thinks this approach will win at scale. @Rightpoint #shopperinsightssummit
Kicking off the Summer Insights Festival in Chicago with a keynote from Sri Rajagopalan of Revlon on the future of CPG. @Rightpoint @KNect365
The Green New Deal could change the way America builds—here’s how fastcompany.com/90365788/the-g…
1. I’ve never tweeted before but today felt like a good day to start.
YESSSS! Go Maria!
.@thoughts_drawn is racing Irish nationals this weekend, and I love her comments on the competitive field here. GO MARIA!!! cyclingireland.ie/cycling-news-i… @the_meteor_cafe @NoCoast_Racing @alliedbikes
Sunday, December 3rd, Montrose Harbor, 1pm: BE THERE IF YOU WANT TO SEE THE FIGHT OF THE SEASON! We've got Szefi, Feldhausen, Guagliardo, Larkin, Schaap - or maybe a dark horse will prevail? @thecallup almost wishes we could spectate instead of race - IT'S GONNA BE A #BARNBURNER
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