Scott Farrell
@scott_farrell
President, global corporate comms at GolinHarris; reputation and crisis counselor; faithful follower of Cubs and Badgers; smuggles Spotted Cow into Illinois.
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After a phenomenal 25-year tenure at Golin, Scott Farrell plans to retire from the agency at the end of 2022 and transition into a consulting role. Scott leaves a legacy of leadership for Golin’s clients, culture and the industry. Thank you, Scott! bit.ly/3E3bwWd
Very few companies and brands are communicating essential updates and information about COVID-19 in Spanish. As communicators, we need to do better. Golin colleague Jocelyn Ocampo has some very smart advice on how brands can get it right.campaignlive.com/article/brands…
How do people feel about CEOs and ghost writers on social media? Golin's Christi Beard has tips on mastering the CEOs voice.#executiverelevance #IPR #Golin
As the story of Nike’s Kaepernick campaign plays out, here are my thoughts on the challenges companies face in marketing to a polarized consumer base. m.france24.com/en/20180909-di…
Milestones in Mentoring honorees introduced by @DePaulPRSSA President @andrewdwillett at #PlankMentor student session. Now on FacebookLive.
CEOs plan to prioritize climate and sustainability plans. Golin Co-CEO Matt Neale inside the UN Global Compact.bit.ly/2xkuYvl
When bad things happen to good brands. Smart crisis prep begins with probing the extreme margins of reality. nyti.ms/2wvwtWL
nytimes.com
Tarnished by Charlottesville, Tiki Torch Company Tries to Move On (Published 2017)
Lamplight Farms, whose Tiki torches were used by white nationalist protesters, said “We do not support their message or the use of our products in this way.”
If Trump comes to speak, be prepared. What companies can learn from the Boy Scouts' handling of Trump's speech. wapo.st/2eV7eqa
Check out the @WSJRisk Crisis of the Week featuring @Jolie4Gables @PeterLaMotte and @scott_farrell on.wsj.com/2lkX3gv
Never underestimate the power of an apology. My take on BT Group's financial crisis in WSJ's "Crisis of the Week." blogs.wsj.com/riskandcomplia…
Cloudy days for SunEdison. My take in today's Wall Street Journal on their challenges and how to get back on track: wsj.com/articles/BL-25…
PR's future is in good hands. Amazing day with the Gators of @ufprssa, including great discussion about crisis communications.
@S_Denninger Responsibility is owning the event, being present in the moment. As much actions as words. When to apologize is art v. science.
So proud today to be chosen to do corporate and brand communications work for Hyatt Hotels. bit.ly/1QGsv0N
We break the mold and blaze new trails again. #GolinGlobal #GoAllIn
We’re thrilled to launch a brave, new expanded and flexible global employee benefits, Golin Life Time: vimeo.com/158233408 #goallin
Kudo to #Apple and Tim Cook for the proactive and transparent communication.
Experts: Why #Apple's Tim Cook was right to call for a privacy debate: bit.ly/1oqdwNL
Managing a crisis in China can be challenging. But reputation matters, regardless of the location. on.wsj.com/1W7WT4a
I admire Chipotle CEO's goal to be the safest place to eat, but one new event kills his credibility. Don't make promises you can't keep
@Hunter_Martin_B Thanks. Maybe it should have been a presentation on crisis management!
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