Paul Wright
@signvalue
Signage, Sponsorship and Naming Rights Brokerage, Valuation and Consulting
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Billboards: The Privacy-Focused Alternative to Social Media Distrust in social media and increased regulatory scrutiny have led to a decline in users' trust in platforms like TikTok. signvalue.com/billboards-the…
📈 Digital Out Of Home (DOOH): The Future of Out of Home Advertising 🚀 Tom Goddard, President of the World Out of Home Organization (WOO), reveals that DOOH is expected to make up nearly 50% of the global out-of-home advertising revenue by 2026.🌏 #SignValue #OOH #DOOH
OOH’s revenue in the United States has averaged 7.1% over the last 50 years. #SignValue #OOH #Billboards
SignValue recently acted as the exclusive advisor for Sanctuary Sign Company, LTD, as they completed the selling of select assets to Outdoor Ads TB, in Georgia. For more information about our Sale Consulting services please visit our website: conta.cc/3CWVawI
SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston, Texas. For more information about our lease services please visit our website: signvalue.com/landowner/
SignValue would like to feature our completed projects from 2022 and express our gratitude towards all of our clients who made them possible. We are excited to see what 2023 brings our way!
This week, we analyzed times when popular companies historically chose to continue and sometimes even increase ad-spend, while competitors decided to cut it. Contact us at 480.657.8400 or [email protected] #SignValue #OOH #Billboards #KeepAdvertising
OOH is projected to be the fastest-growing medium in 2022. According to MAGNA, OOH net ad revenues will finish the year up 19.0%. Contact us at 480.657.8400 or [email protected] #signvalue #billboards #OOH
As of Q2 2022, OOH ad spend is recovering faster than any other media. In fact, it has bounced back 111% since the Covid-19 recession that started in Q2 2020.
SignValue visited 2022's Digital Signage Experience. As a team, we were able to take an inside look at cutting-edge technologies, innovative startups as well as some familiar practices. #SignValue #Billboards #OOH #DSE
Link Media Outdoor, a subsidiary of Boston Omaha (NYSE: BOC), 2022 Q3 Earnings Snapshot:
“We continue to see strength in the OOH debt markets. Higher interest rates don’t appear to be slowing the pace of acquisitions or construction loans". billboardinsider.com/the-signvalue-…
Push the boundaries of advertising with OOH! Here is a roundup of incredible OOH advertising, from beautifully simple to amazingly creative. Learn how to push the boundaries of your OOH assets with SignValue Contact us at 480.657.8400 or [email protected] #OOH
Typically, digital ad rates are lower than static rates due to less time with rotating slots. However, according to SignValue data collected in the past year, that trend may not always hold true in some markets. What major ad markets should we analyze for our next post?
71% of the American population consciously look at billboards when driving (much different from the TV ads we ignore 👀). Even more so, 55% of people reported being “highly engaged” by a billboard they’ve seen in the last month. Learn at SignValue.com Contact us at 4
OOH + Social Media Reposting = More Impressions OOH advertising is a wonderful tool to create impressions for a given audience. Recent trends show that posting those same OOH ads on the company’s social media accounts will be beneficial as well! Learn more at
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