Sparkpr

When your mission challenges the status quo, you need a partner who’s not afraid to push boundaries with you. From shaping unconventional narratives to turning them into media moments, we support unique, forward-thinking companies like @[urn:li:organization:30921133] and…

Big headlines don’t happen by chance. They happen when strategy, story, and timing collide. In this clip, SparkPR EVP, Ellen Cooper Edelman breaks down the exact framework used to land clients everywhere from Fortune to targeted industry newsletters. It’s essential that…

We're excited to share the launch of Cascadeflow from Lemony, which brings a new standard in intelligent AI efficiency. Instead of defaulting to one massive model, Cascadeflow thinks before it spends, dynamically choosing the right model for every task. The result? Up to 85%…

We're thrilled to share that Amy Packard Berry, Executive Vice President of MarCom at Sparkpr was @Forbes Editor's Choice for October! Amy is an AI enthusiast, but warns in her latest article that when misused, AI can fuel the “age of sameness” we’re seeing in marketing. “If…

What's OUT for the 2025 fall season? Labubu key chains and sales pitches with no creativity. What's IN for 2025 the fall season? Pumpkin spice-flavored everything and using thought leadership for authentic advertisement. Trends show that a large majority of buyers are…

Did you miss the LinkedIn Live with @GenAI_Now’s Steve Nouri and SparkPR’s Ellen Cooper Edelman? Here’s a glimpse into the exchange: Steve: “Can you share some communication strategies that would actually help these companies to be more differentiated from the others and come to…

Photonic quantum computing just took a major step forward. @QS_Labs has unveiled Origin. A breakthrough photonic chip that could make fault-tolerant quantum systems a practical reality. Unlike traditional approaches requiring extreme conditions, Origin runs at room temperature,…

New media strategy alert! Owned media is rising. Where paid media once reigned, we're seeing a resurgence of owned media. The shift is likely due to tech brands tapping into their human element and using storytelling to catapult their brand. In this day and age, it's not…

In a noisy market it can be difficult for emerging AI companies to make a brand impact that lasts. The influx of unskilled AI generated stories has diluted the waters with a surplus of unfocused content. Putting out mass amounts of poorly strategized content won't lead to brand…

Here's a challenge: Scroll up or down from this post and study the other content for 30 seconds. (Don’t get too distracted and forget to come back!) What did you notice? Amy Packard Berry, our Executive Vice President of MarCom's bet is on identical carousel formats, recycled…

“Your story and your visibility are your leverage.” Ellen Cooper Edelman, SparkPR Executive Vice President, joined the discussion to reveal how companies can use AI to cut through the noise with sharp narratives, personalized strategic comms, and bold storytelling. The future…

AI is reshaping how brands communicate: rewriting the rules of storytelling, media, and thought leadership in real time. In a recent GenAI.Works LinkedIn Live, CEO Steve Nouri and SparkPR EVP, Ellen Cooper Edelman explore how companies are using AI tools to build…

📚 Brand Visibility 101 Class is in session! Brand visibility is how easily and frequently a brand is noticed by its target audience. It's the basis of awareness on your services or product. However, visibility goes beyond just being "seen," it encompasses how consistently…

Our AI Visibility Playbook was made with emerging AI companies in mind. It’s no secret that in today’s oversaturated market, it’s essential to craft clear, compelling narratives that leverage transformative AI technologies while meaningfully connecting with your audience and…

Our client, 4C Predictions, beat the noise when launching the world’s first consumer AI predictions marketplace, and exceeded a 500 million reach in just three weeks. Our high-impact campaign featured an AI vs. Human March Madness Bracket Challenge, showcasing how 4C's…

In August alone, our clients achieved a total of 5,717,125 impressions through earned media placements. Whether the story is about the advancement of AI or game-changing robotic lawnmowers, our teams help tell your story. From stealth mode to market leader, we've helped brands…

Invisibility? Flying? Mind-reading? Nope. It's purpose-driven content that is PR's biggest superpower. Our talented Account Manager, Julia Wilson-Williams, outlines why strategy is so critical in the press world and the importance of finding the right message for the right…

Are you allowing your content strategy to be like your sunscreen: an afterthought? Our strategy guru and VP of Marketing at Sparkpr, Gordon M. notes that "For companies preparing to raise, expand, or hire, we treat content as a form of pre-market conditioning. It shapes how you…

"We're done pretending scale is intelligence." That’s the bold declaration from @PersonalAI_ , as they launch the #NoLLM movement—and a new era of privacy-first, memory-powered personal AI. Why it matters: LLMs were trained to sound smart. PLMs (Personal Language Models) are…

AI is forcing a reckoning in SaaS pricing—and many companies are stuck in outdated models. @chargebee CMO @GuyMarion argues that as AI-native products deliver real-time value, legacy pricing models based on seats and features are breaking down. His latest byline offers a…