Suzanne Block
@suzanneblock
Tech PR Pro and Enthusiast l Fitness and Health Dork I Reluctant Basset Hound Owner
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10 things to master as a PR pro: 1. X + LinkedIn 2. Data-driven storytelling 3. How to collab with influencers 4. Coaching clients to nail interviews 5. Analytics (Google + media monitoring) 6. Multimedia (podcasts, videos, visuals) 7. How to leverage the trades + local pubs 8.…
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It will never not be funny when a PR firm does a full court press about how eager a VC is to meet... and then their admin gets involved, and they come back offering a 17 minute meeting at the investor's lobby, or their doctor's office waiting room, in 6 to 9 months
I love this take
The most underrated PR hack: Adopt an abundance mindset. Between the sheer number of publications out there and the human capacity for creative ingenuity, there’s always a home waiting for your pitch out there.
Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? In this clip from the Marketing Agency Show with @BrookeSellas, @suzanneblock explains why agency owners must clearly define their team…
That Satya post is what we journalists call burying the lede (partnership yay, Emmett nice to meet you, BTW we're hiring Sam and Greg)
Before digital rolodexes, PR mavens built media lists from scratch, ensuring deep audience knowledge. Today's tech-savvy world can still benefit from this meticulous approach.
Alphabet's stock is having its worst day since start of the Covid pandemic in March 2020 cnb.cx/499OfyC
cnbc.com
Alphabet's stock has its worst day since start of the Covid pandemic in March 2020
Google's Cloud revenue miss came in stark contrast to Microsoft's earnings, which showed accelerated growth in its Intelligent Cloud business.
HAHAHAAHAH
I live for the awkward "please clap" moments as these product announcements tbh. I would read 3,000 words on junior marketing staff getting performance reviews on whether they clapped loud enough
valid!
When I'm asked to send over Qs ahead of an interview, it's frustrating. But it's 10x more frustrating when a PR asks for that when THEY pitched the story!
All the enterprise AI startups going after verticals have the right idea. Pick a market, deeply understand the workflows, build simple software to model the workflows, and use AI to augment the human judgment involved. Huge opportunity in 1,000’s of categories.
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solid tip!!! #pr
Seeing a rising trend of pitched joint interviews with a VC and one of their portfolio companies. This is done enough at conferences, and is usually painfully boring for all involved. Save it for the branded podcast.
Bless up.
We need to have more respect for PR & comms. It is not fluffy marketing BS that can be handed to an agency or intern. If done right, it can move the needle for your company. It will reach investors, talent, and customers. Do not half-ass it, if done right, it is worth it.
Can I challenge who will ACTUALLY use this? open too opinions here. #chatgpt cnn.com/2023/06/15/bus…
fairly unacceptable
#Marriage is telling your husband of the 30 thousand T-shirts he owns, you would opt to throw THAT specific one away (which by the way is see through). He then puts it on immediately.
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can’t believe I’m old enough to have my day ruined by Microsoft Outlook being down
predicted footage 24-hours from now
so harsh and SO TRUE
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