Building the app isn’t the hard part Getting people to care enough to download it is This is why you need to ship fast And iterate faster
People quit jobs, but what really sends them out the door is the sense their work never made a dent. You can pay well, praise often, and roll out every perk. But if effort disappears into the void, none of it matters. Teams come alive when they see real-world impact. Ship a…
Perfection is a form of fear Ship ugly
We don’t talk about Friendship in business enough, but it’s one of humanity’s greatest superpowers. Especially in the age of AI. Dismissing the power of networks is a strategic blind spot. Some thoughts on why building networks of trust can win you the whole game:
It just needs a start. Doesn’t matter if it’s messy, late, or imperfect. Starting builds the future. Waiting protects the past.
You open an app. It asks for your email before you’ve seen anything. Then a permissions request. Then a loading spinner. By the fourth screen, you’re out. It’s easy to blame churn on onboarding friction. But what actually failed was the contract. Every interaction is a trade.…
Focus is easy when nothing’s working. It gets harder when you have options. Because options feel like safety. And safety feels like progress. But the more directions you add, the less likely you are to go anywhere interesting.
Everyone feels your energy. And they can tell when it’s real. You can fake excitement for a day. Maybe a week. But eventually, the truth leaks out.
I don’t fear being wrong. I’ve been wrong before. What I fear is staying still when I know I should move. Clarity comes from motion. Even a mistake teaches you something. Indecision teaches you nothing. And I don’t have time for nothing.
What you avoid becomes the bottleneck. If you avoid sharing, distribution is your bottleneck. If you avoid truth, feedback is your bottleneck. Avoid nothing. That’s the path.
b2b is understanding budgets. b2c is understanding behavior.
Startups move faster when cofounders bring different strengths to the table. One sees the vision. The other builds the system. One handles product. The other handles people. Diverse experiences don’t clash, they compound. That’s how great companies are built.
The Company You Build Is the Story You Tell Yourself At some point, every founder realizes they’re not just building a product. They’re building a world. A world with rules they wrote down fast, half-believing them. A world where the actors (employees, users, even investors)…
Approach product design systematically by: Listening Empathizing Prototyping Testing And refining Product design is conceptually intended to evolve. One conversation, one iteration, one problem at a time.
“If you build it, they will come” is the biggest lie in tech. They won’t. They’re busy. They don’t care. And your product isn’t special. Obsession gets users. Distribution keeps them. Delusion gets you neither.
The longer you delay talking to customers, the more imaginary your company becomes.
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