In software, we track technical debt — but ignore a quieter one: emotional comfort. Familiar tech. Unquestioned specs. Quiet doubts. Over time, even great teams drift from impact. We made a shift: value as the common language across delivery, product, and sales.
We thought AI adoption would happen on its own. It didn’t. Now we’re tracking usage, measuring impact, encouraging experimentation — and tying it to performance. Curiosity isn’t a strategy. Structure might be. How much of your AI plan still runs on hope?
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