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TechPoint TV

@techpointtv

Media, Entertainment and Technology, weekly video podcasting on tech,gadgets,webpicks, how-tos,demos, interviews.

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Angry Chinese dad drags son out of cyber cafe, strips him naked and drags him home by his feet for flouting computer ban http://is.gd/nPJaMq


How to stop the Internet from hurting innovation http://is.gd/7XtyBQ


GetJar releases its App Meter report for Q2 2011 , DOWNLOAD IT HERE: http://bit.ly/iilUUJ #MMAF2011


GetJar + Asia = BIG opportunity #MMAF2011


Asia Poised to be breakthrough market for mobile advertising. #MMAF2011


A word on the SmartPhone phenomenon , OS Wars , Growth in Android makes even Apple appear sluggish! #MMAF2011


Global data milestones - last 12 months : "Consumers who consume more, will churn less" #MMAF2011


Falling ARPUs now established. Mobile Subscribers Per Household are increasing, - incremental subscribers will pay<< the average #MMAF2011


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Challenge in #SMS marketing – spam has brought a bad name to mobile ads and feedback campaigns #MMAF2011


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Becker: Camping gear company REI in the US geo-fenced its stores and biking trails (eg. “check out waterfall two miles ahead” #MMAF2011


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Becker: Operators are in a great position to monetise API data. Also check out FrogTech for solutions for SMEs #MMAF2011


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Becker: Thanks to HTML 5, augmented reality will be more accessible directly via Web, not just apps #MMAF2011


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Cool! Barney shows Ogilvy augmented reality mobile app developed for Wimbledon. #MMAF2011


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Barney: Use Mobile Ad Networks for reach. Some are ‘blind buys,’ factor in that uncertainty #MMAF2011


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Barney: Mobile search – consumers are in a highly transactional state of mind. Location and tracking are still in early stages #MMAF2011


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Barney: “Earned” media attention: social media, blogs, viral/buzz. Mobile connects all the spaces in the media ecosystem #MMAF2011


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Barney shows useful chart of Bought, Owned, Earned media in digital and physical space – useful for process mapping #MMAF2011


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#MMAF2011 is happening during elections week in Singapore. I wonder how the political parties are using mobile marketing in their campaigns?


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