Shirley
@theshirleyko
I help founders build & monetise their personal brand through ghostwriting | Director at Ogilvy Consulting | Worked with Coke, HP, Starbucks
David Ogilvy. The Advertising Legend. He built billion-dollar brands like Rolls-Royce and Dove with his campaigns I'm a Director at Ogilvy Consulting and I'm going to share a framework we use to build iconic brands. Steal it to build your iconic personal brand. The framework…
In 3 months, you will thank yourself for the boring work you did today for your business. Keep going!
Being an entrepreneur is much like being a craftsman. Because the business doesn't build itself. It requires an entrepreneur with the right skill set to build it. And like a craftsman, there's a need for intentionality, purposeful improvement and growth, and the desire for…
X is full of commoditised services. SMMA, coaching and even ghostwriting. What differentiates one from the other is you. And how much someone knows, likes and trusts you. That's why you need to build a PERSONAL brand. Something that gives others a reason to like YOU.…
Strategy is not a fancy word for plan or tactic. It is a series of tradeoffs you have to make, which dictates the opportunities available to you in the future. And this applies to your personal brand. Every person writing on social needs to have a personal brand strategy that…
Everytime I stop myself from being distracted, I tally it on a post it. Works like a charm to build up the deep work muscle.
Get into the habit of actioning content you consume. If you don't think you will take action, then don't read it.
If you don't conform, you'll fail. Sometimes I feel that way with how I write content. But I've decided to go all in on making my own rules. And write content that I want to write. I'll take inspiration sparingly, but ultimately, I'll write content that feels authentic to me.…
Make your own rules. Don’t let your peers, competitors, gurus, whoever tell you how you should build your business if it's not aligned with what's most likely to make your business successful. Yes, some things are tried and true, and there's no point in reinventing the wheel.…
The key to success is to move fast. Not always. I think it’s more important to do things with intentionality. To be effective first. THEN find ways to be efficient. There’s no point in doing the wrong thing quickly. Nail it first, then scale it.
If you can work through the pain, you'll be 10 times prouder of yourself (and more defensible) than if you relied on a shortcut)
A part of maturing as a businesse owner is not doing everything yourself.
I have no desire to be a solopreneur. There are tasks I enjoy, and tasks I don't. If I can delegate the ones I don't enjoy, I'll do it so I can focus on the tasks and decisions that drive the business forward.
Every day you don’t post, you’re paying a tax. It doesn’t show up on your P&L. But it compounds quietly in the background. The tax looks like this: – Missed leads that never see you. – Trust that never compounds. – Competitors owning the narrative you should have claimed.…
Why build a business? • Freedom (in the future) • See what I'm capable of • Take care of family • Have the means to be generous and give to Kingdom work What are your reasons for building?
The keys to success • Focus • Optimism • Resilience • Consistency • Work capacity • Quick iteration Did I miss anything?
Your competition isn’t other consultants. It’s your audience’s indifference. Most consultants think the game is: Out-price. Out-credential. Out-network. But the truth is… Your potential clients aren’t sitting around comparing you to ten other consultants. They’re not…
Make your own rules. Don't let your peers, competitors, gurus, whoever tell you how you should build your business. Take advice, yes but don't get so busy trying to follow what otheres say you neglect to find a fit for purpose and fit for you as a business owner solution. Use…
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