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Does customer feedback on subscription boxes lead to beneficial outcomes for companies? A new Journal of Marketing study finds a surprising answer. Listen to this JM Buzz episode for details 🎧🎧🎧 @tom_reutterer #subscriptionboxes #subscriptions bit.ly/3McvkKu
another threat for #subscription businesses: looking into multiple cohorts of +30k customers over 3 years reveals that asking customers for feedback too often, too much, and at the wrong stage of the customer journey can backfire! … #marketing #subscriptionbox #customerjourney
Does customer feedback on subscription boxes lead to beneficial outcomes for companies? A new Journal of Marketing study finds a surprising answer. Learn more: bit.ly/40xILtm By Nita Umashankar, Kihyun Hannah Kim, and @tom_reutterer #subscriptionboxes #subscriptions
Hey, WU (Vienna University of Economics and Business) students, look forward to seeing you soon in class! lnkd.in/dCWB4_jd
we all heard the rumors about data harvesting practices in the app industry, but this is an interesting perspective …
Colleagues and I have a new paper on GDPR whose abstract has prompted a little Twitter heat. I’ll add my perspective, consisting mostly of cool water. 1/n @JanssenReb @reinholdkesler Michael Kummer nber.org/papers/w30028
💯 In a recent paper we show that this holds even when using sophisticated ML models for targeting. Across all models purchase histories are much more helpful for profitable price targeting than demos.
Colleagues and I have a new paper on GDPR whose abstract has prompted a little Twitter heat. I’ll add my perspective, consisting mostly of cool water. 1/n @JanssenReb @reinholdkesler Michael Kummer nber.org/papers/w30028
for all who decide to stay remote after #covid
A new paper out in @Nature shows that we’re worse at generating creative ideas on Zoom than in person. #BehavioralScience nature.com/articles/s4158…
Companies invest a lot in analytics - but are these investments valuable? @IsraeliAyelet and I studied ~1,500 online retailers and found that using a descriptive dashboard increased their weekly revenues by 4%-10%. >> #MarTech #BigData #Analytics #ecommerce #DataScience
How to BEAT unintended bias in personalized policies? Decision makers use algorithmic personalization in many domains. An inherent risk of this practice is unintentionally discriminating certain groups. @eascarza and I propose a solution for this problem. Now at @PNASNews 1/5
The US far behind Europe still, and it’s no coincidence that the UK, where so much Russian money lives, has done so little. Corruption is the only word for it. If they expose it, they will be implicated themselves.
Probably the best introductory text on modern statistical learning I have read so far. Great for non-economists (like me) too. Highly recommended h/t @causalinf doi.org/10.1146/annure…
More detail later, but after speaking sector experts, I cannot emphasize enough that speed is essential now on every front. Block all energy payments to Russia NOW. No grace periods. Do not let them get the money out into their war chests and hidden accounts.
Vitali and Wladimir @Klitschko, I am thinking of you, my friends. You were my heroes in the ring and you’re my heroes now. espn.com/boxing/story/_…
Very interesting paper by @cpeukert, Bechtold, @mbatikas, @tkretschmer_LMU on GDPR. Confirms findings in other recent papers that GDPR imposes a higher burden on small firms and could lead to more market concentration. pubsonline.informs.org/doi/abs/10.128…
Taming of The Spline. Wiggles are independent samples from posterior distribution. Would not noramlly use a spline for these data, but it is somehow satisfying.
How are effects of online A/B tests distributed? How often are they not significant? Does achieving significance guarantee meaningful business impact? We answer these questions in our new paper, “False Discovery in A/B Testing”, recently out in Management Science >>
Forthcoming in the AER: "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and its Consequences" by Kai Hao Yang. aeaweb.org/articles?id=10…
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