Tom Dibble
@tomdibble
Part Web + Part Mobile = 100% Digital for over two decades. CEO of Screen Pilot Group.
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Good #COVIDー19 news for May 27: - 🇺🇸 U.S. 7-day average death toll drops under 1,000 for the first time in eight weeks - 🇳🇿 New Zealand reports zero hospitalizations - 🇷🇺 Moscow to ease restrictions as new cases decrease by 50% - Walt Disney World announces July reopening
Did you know that searches for “road trip” continue to rise? It's more important than ever for hotels to update their marketing strategy to meet drive market demand. Learn more: bit.ly/2X8sr3v #googletrends #hospitalitynews #hoteltrends #hospitalitymarketing
This week's Data Dive newsletter includes the latest drive market trends, an #Arizona market analysis, and more. Subscribe here bit.ly/2RwgFgc or DM us for the latest edition. #hospitality #digitalmarketing #hospitalitymarketingtips #travelindustry #datainsights
On the fence about turning your #DRM ads on? This might convince you: our client partners running DRM have seen an 80% increase in clicks, a 95% increase in CTR, and a 150% increase in view-through conversions compared to the same time last year: bit.ly/2ZDBr2i #hotels
California was among the first states to implement stay-at-home orders. But for AZ, CA is also the state contributing most to inbound travel. 26% of all bookings for our AZ partners came from CA. This is a role reversal from 2019 -> sp.tips/CA_to_AZ #screenpilot
Wearing a mask can reduce coronavirus transmission by 75%, new study claims cnb.cx/3cOgBB5
Knighthood for Captain Tom, the 100-year-old war veteran who raised more than £32m for NHS charities bbc.in/2ZlVTVk
Read up on the latest trends and more in our Trends & Recovery Recommendations analysis for the #Florida region, including: ☑ Stay-at-home order updates ☑ 7-day average cases tracking ☑ Paid media trends Learn more: bit.ly/3bMF7kK #hospitalitymarketing #travel
Learn more about our recovery recommendations for Florida hotels and resorts here: bit.ly/2X9oryA #digitalmarketing #hospitality #hotelmarketing #hospitalitymarketing #hoteliers #florida #floridahotels #messagingtips
Did you know that search interest via Google Trends has started to increase for terms related to hotels in the Southern United States? Learn how your hotel can capitalize on this interest in our Southern U.S. trends and recovery deep dives: bit.ly/2LFSxEM #hotelmarketing
Travelers Don’t Trust Flights. Big Brands Aren’t Relying on Flying. The Rise Of Road Trips Post COVID-19 sp.tips/road-trips
Key takeaway from our latest Data Dive newsletter: 80% of recent hotel reservations are for stays in the next six months with 44% of those in the fall and 35% in the summer. #traveltrends #hotelmarketing #datainsights
Hoteliers often ask what changes to make to their website to increase direct booking - one clear answer going forward is virtual property tours. What elements of #virtualreality will your hotel implement? #hospitality #hospitalityindustry #travelindustry #travelmarketing
What does this mean for your hotel? Going forward, drive markets will be key for your marketing strategy. Read on for our tips to define your post-COVID-19 traveler: bit.ly/2Liy2xx #hospitality #hospitalityindustry #travelindustry #travelmarketing #hotelmarketing
"Regardless of the tools you use [to monitor paid performance during a crisis], your priority should be identifying which channels people are using to discuss the crisis and appropriately engage with them there." Learn how we approach each channel : bit.ly/3donbxW
WATCH: @CalNBC reports on how Amazon deforestation is at an all-time high amid the COVID-19 pandemic. "The head of the Amazon Environmental Research institute tells NBC News that the government is effectively giving illegal loggers a free pass." on.msnbc.com/2WPH3U4
'There are signs of hope that the industry will recover quicker than its chief peers: airlines and cruise lines.' usatoday.com/story/travel/h…
Flexible cancellation policies may be key to motivate travelers to actually book that trip. How has your hotel adapted? #hospitality #hospitalityindustry #travelindustry #travelmarketing #hotelmarketing
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