Tom Neveril
@tomneveril
Market research and strategy / Previously: DDB and RPA / I help automotive and technology brands build better products and tell compelling stories.
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Amazon Autos promises “Transparent pricing, always.” And “no negotiating necessary.” Shopping for used cars listed on the platform, I discovered hidden markups and sales staff still negotiating, among other problems. storybrandconsulting.com/blog/amazons-u…
Rivian is quietly disrupting TV commercial conventions for automakers. A concise explanation of how the "Real Rivian Adventures" campaign is outperforming the competition: storybrandconsulting.com/blog/how-are-r…
I’m convinced this is the best golf tweet of all time and won’t take any other submissions
Here’s a hot take Does Scottie win in 2025 before the Ryder Cup? I don’t think so.
We all lose with censorship and ideological activism among journalists. x.com/Breaking911/st…
BREAKING: Paramount, CBS's parent, to pay $16M in settlement over Trump’s lawsuit alleging edited 60 Minutes Kamala Harris interview.
Two big EV trends stood out at Electrify Expo in LA this past weekend: smoother rides and more personalization. The latest EVs show how automakers are pushing luxury experiences (instead of raw power) and the attendees were fully on board. tinyurl.com/3wpfdafa
Is Monterey Car Week the Auto Industry’s Ultimate Enthusiast Event? --In just 11 weeks (August 8-17) we will likely see exceptional new cars at Monterey Car Week. Consider the last 4 years and these 10 stunning debuts: storybrandconsulting.com/blog/monterey-…
“The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Zuck I never thought I'd see a Masters Tournament shot like Phil's from the pine straw in 2010. But Rory did it on Sunday…
Quick tip to improve your storytelling from the creators of South Park: After establishing a character with a goal, every beat of a story must be caused by prior beats. Someone experiencing a string of random events is not a story. tinyurl.com/3zsv3tps
linkedin.com
How South Park creators improve storytelling | Tom Neveril posted on the topic | LinkedIn
Elevate your business storytelling: how to use "Therefore" and "But" like the writers of South Park. Trey Parker and Matt Stone explained a simple tip during their guest lecture at NYU's Tisch School...
Three popular aftermarket products are hitting mainstream new cars in 2025: 1️⃣ Modular Rooftop Tent Systems. 2️⃣ Full Windshield AR Heads Up Displays (HUD). 3️⃣ Modular In-Vehicle Power and Connectivity Hubs. tinyurl.com/3vd6ymuk
At the LA Auto Show... so many earth-toned "trail" spec SUVs. Outside of the LA Convention center, people want vehicles that enhance their actual lifestyle... with creative, functional features. tinyurl.com/4hb89j4w
Reposting because all Americans lose with censorship.
Since there's an issue with searching for this episode on YouTube here is the full podcast with Trump
Number of Nuclear plants currently being built: China 22 Europe 10 India 7 Africa 4 Japan 3 South America 1 North America 0
Carvana is back up to $150+ after plummeting from $371 to $3.55 in Dec 2022. Why is this brand a survivor? Great service without the sales people. linkedin.com/posts/tomnever…
linkedin.com/posts/tomnever… Lucid Motors will soon launch the Gravity SUV. Will pricing come down to Earth? I'm a fan of the brand. But it sold 6,001 cars in 2023, and has incurred net losses of $11.5B so far. It's time to follow Tesla and lower the prices.
storybrandconsulting.com/blog/brand-ext… Whatever industry you're working in, don't wait for the media experts to opine on its future. Investigate the brand extension projects yourself. They are surprisingly insightful about the future.
🚨🇺🇸WARREN BUFFETT ON HOW TO END THE U.S. DEFICIT IN 5 MINUTES "You just pass a law that says any time there's a deficit of more than 3% of GDP, all sitting members of Congress are ineligible for re-election." Source: Yahoo Finance
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