TorchLight Marketing
@torchlight_mktg
At TorchLight Marketing, our clients receive exceptional paid media expertise and top-notch service from our strategic senior-level pros.
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X is using Google Ad Manager to serve ads on its home feed. Advertisers can use Google Ad Manager to reach a wider audience, but they can still choose where their ads appear. ow.ly/BItc50POq77
marketingbrew.com
X is selling programmatic ads via Google
The platform has turned to programmatic advertising this year as it struggles to monetize.
PPC account managers will reduce manual tasks such as monitoring search queries and implementing negative keywords thanks to AI. These routine activities will be automated, freeing up their time for more strategic work. ow.ly/EyV850PLMnv #AI #PPC
Need marketing talent? Leave it to us. Contact us at [email protected] for more information. #marketingtalent #hiring
Learn how to leverage #TikTok trends to position your brand in the spotlight through our three-part series. 1️⃣ UGC and Product Virality: torchlighthire.com/navigating-ugc… 2️⃣ The Holy Dupe: torchlighthire.com/holy-dupe-dupl… 3️⃣ Aspirational Aesthetics: torchlighthire.com/tiktok-marketi…
Supercharge your blog's impact! Learn how to optimize for SEO, leverage social media, and empower your team to amplify your content. Maximize growth and engagement with every blog post! #BloggingTips #SEO #DigitalMarketing ow.ly/wFjq50PnPRt
Looking for top marketers? Save time and find the best with TorchLight! Check out these great candidates and leave a message in the comments to get in touch. ow.ly/A3Lx50PnFyW
Most brands on Threads are receiving significantly more likes per post compared to their Twitter activity. On average, they experience around eight times higher engagement on Threads than their usual tweet engagement. Is your brand on Threads yet? ow.ly/YjGZ50PifH1 #Threads
AI is being used in numerous parts of our professional lives to ease our workload and help generate new content. Have you considered using it for presentations? It's less intimidating than it may seem. Learn how! ow.ly/FTBB50PhnXZ #AI #MarketingAI #ChatGPT
NYT's move to introduce new ad formats for Wordle presents and exciting opportunity for advertisers to reach a highly engaged audience. How do you think the partnership with DoorDash will impact the future of in-game advertising? #DigitalAdvertising ow.ly/hM0c50PaNfX
marketingdive.com
NYT’s Wordle debuts new mobile ad format with DoorDash
The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”
Just yesterday, "Threads" - the competitor to Twitter created by Meta (formerly Facebook) - was released in app stores. How long do you think it will be before advertisers will be able to start showing ads on Threads? ow.ly/5Kvy50P6cHb #meta #threads
digiday.com
Meta’s Twitter rival Threads has launched — here’s what you need to know
Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.
Google advises marketers to import their web and app conversions from Google Analytics 4 (GA4) into Google Ads, enabling easier access to conversion data and optimizing bids for improved campaign performance. ow.ly/rllI50P0UeY
Discover the latest marketing trends according to our experts, Beth Wallace and Diana Gardner. Read the full blog here: ow.ly/JRNf50OVWfP #marketingtrends #marketingAI #AI #cookies
Google and Microsoft have included ads into artificial intelligence (AI) experiments without providing an option not to participate. What are your thoughts on achieving this balance in the rapidly evolving world of AI advertising? ow.ly/NKbP50OQuOZ #AI #Advertising
In the display advertising space, brands might be able to showcase their products and services directly to Prime Video viewers. They can leverage creative & visually appealing ad formats to capture audience attention and drive brand awareness + engagement: ow.ly/5mgC50OKjAZ
marketingdive.com
WSJ: Amazon exploring ad tier for Prime Video
An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.
Break free from the limitations of a "fixed mindset" and unlock your full potential! Learn how self-imposed barriers affect you and why you should overcome them to stop holding yourself back. ow.ly/mApR50OJnQx
Restoring Pride is a DC non-profit whose mission is to ensure that members of the LGBTQ community do not find themselves homeless or without stable housing by providing a range of resources. ow.ly/bxIs50OI4ms
Kicking off our business spotlight during #PrideMonth with the consulting firm Can't Stop Won't Stop (CSWS). CSWS empowers marginalized communities by centering those impacted by oppression, expanding diversity and inclusion. ow.ly/mcFJ50OFUnN @CSWSconsulting
Happy Pride Month! At TorchLight, we're excited to celebrate and support the LGBTQ+ community. Stay tuned for highlights of inspiring stories, resources, and initiatives promoting inclusivity throughout the month. Join us as we champion diversity, equality, and acceptance.
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