Manoli Kulutbanis

Can your CPG brand survive a 30% operating profit decline that is brought about by insufficient price increases and volume declines? "Even, if CPG price increases subside from a prevailing 12-15% rate to a range of 7-9%, these an…lnkd.in/gwEwBAEb lnkd.in/gdq7CPaZ

The Bud Light saga and "cultural wedge" that socio-political grifters are fomenting has had an obvious impact on Bud Light sales. Yet, the success of Modelo Especial should not just be ascribed to the woes of Bud Light. The premium light category has bee…lnkd.in/gucW3S7a

For emerging CPG brands, chasing growth that, geographically, is a mile wide and an inch deep is a flawed strategy that can quickly deplete constrained cash resources. It is unsustainable and can lead to failure. The smart alternative is the a) inch-by-i…lnkd.in/gEZaNTJ2

A great example illustrating the importance of pricing integrity across channels or retailers from Jennifer Barney! See part 1 too. #cpg #pricing #cpgindustry #emergingbrands lnkd.in/dcE9NwaM

Developing & pursuing retailer-specific (and even channel-specific ) brands for value offerings is smart and profitable for brand owners & retailers. We will see a lot more of these charter brands, as I call them, in key categories where product integrity is at the forefront.

Recently I was intimidated and mocked in broad daylight simply because I’m disabled. I challenged them but when I got home I was heartbroken. It’s prompted this blog series all about ableism - written in my usual simple terms. Pls share if it’s helpful ♿️🙏🏼gemturner.com/what-is-ableis…

Beware the algorithm! Take a step back from the day-to-day grind. @ianbremmer's TED talk is the 15min video to watch this weekend! #cpgindustry #fmcgindustry lnkd.in/g-XfjtrX

Another lesson that building consumer brands is not just about widespread brand recognition, distribution reach and Prime Day fire sales. ( I am looking at you Bed Bath and Beyond, Amazon etc.) You have to be profitable and generate cash too! Sustainably…lnkd.in/drAen_Vw

SLO-UPs (nice name @intertwinegroup 👍 ) are also smart-ups. For way to long, many emerging CPG brands have been chasing the wrong scaling and funding business models. Elliot, shares alternative funding approaches. lnkd.in/gx-ipdCp

In many categories, large CPG brand volume growth has been stagnating for a while. Incubating a few small brands will not make a dent. Even if 10 were incubated and all were successful, it would still take a no. of years before a meaningful profit contribution can be realized.

Recruiting and retaining supply chain team members within the CPG industry has been a massive challenge for the past five to six years. Anna Wong, Chief U.S. Economist for Bloomberg, presented and discussed (amongst other topics) a fascinating chart at…lnkd.in/g_tZDxpA

Sustainable brands are built over decades. Celebrities fade quicker than that. To grow, Prime needs to also be relevant and memorable to potential category buyers who have never heard of Logan Paul and who don’t care anyway. That depth of brand-building is the hard part.

The GOLDEN CASE for CPG brands and brand owners. It represents a specific profit contribution value for a full case of retail selling units, as sold to distributors or retailers. More significantly, it represents the Sales Contribution $/case level that,…lnkd.in/gd3Jdz-Y

There are newsletters...and then there are must-read newsletters. Jennifer Barney, articulates crisp thoughts and insights for emerging CPG brands. This newsletter on working with Kehe offers great precautionary tips those brands…lnkd.in/gVc-av4P lnkd.in/gFAY93MJ

Emerging CPG brands don't just need innovative offerings. To cut through the competitive clutter they also need to innovate new business models that are core to that brand. Looks like Tony's Chocolonely is certainly doing that! Satiating indeed! lnkd.in/gE4YsX43

Are large, established CPG brands reversing an era of brand commoditization? COVID and the inflationary/recessionary knock-on effect has certainly boosted the outlook for large brands. It could be said that the prevailing climate has allowed them to rese…lnkd.in/g3V6sMcM

Growing profitability, volume and share in this inflationary environment is a rare feat. An accolade reserved for strong brands. I have been following this global CPG food and beverage company, and its competitors, for a while. Highly disciplined, it is…lnkd.in/diENxSX7

For many large consumer goods and consumer packaged goods companies, growing the top line off a very large sales base is hard, even under normal conditions. Innovation, is also tougher as nimbler emerging brands inflict pain via a thousand of cuts. Iner…lnkd.in/g_kXvFek

In what might be the waning of a gold rush, the money follows the picks and shovels. lnkd.in/gEDxxHzE

Retailers make the lion’s share of Dollar gross profits. Emerging CPG brands might “think” that retailers, distributors, and brand owners each making 30-40% gross margin is equitable. Look at the $ Gross Profit per case that each value chain player is…lnkd.in/gbnis9dN

Many emerging CPG brands have been inspired and built because of the hard-fought pioneering work from visionaries and entrepreneurs like Gary Hirshberg, @BobBurkeConsult et al. Lots of people nowadays claim that they have "a brand" and want to scale, exi…lnkd.in/gNxNr5NC