Jim Cullen
@websensejim
#DigitalMarketing consultant. Organic SEO 📈 & content specialist. Training provider. Writer / blogger with endless supply of content ideas.💡
قد يعجبك
Holy sh*t... I'm reading through the US Congress' trove of internal Google docs (avail here: judiciary.house.gov/online-platfor…). They keep saying the quiet parts loud. A thread of anti-competitive, unequal-treatment, and sometimes shockingly brazen use of their monopoly powers /1
The Web Developer's SEO Cheat Sheet: moz.com/learn/seo/seo-… Updated for 2020 by @BritneyMuller, this is a superb resource. Side note: So many offices I visited during my years in SEO had hung up a printout of the old version on a wall. Loved that it helped so many folks.
The State of SEO Twitter: • Look, we've found if you do "x" then rankings go up! - But Google says "x" isn't a ranking factor • Sure, but we have all this experiment data - No, I read a whitepaper • Our client's traffic is skyrocketing - You are a horrible SEO
Here's a very significant nugget of information about links. Link value may appear as if it decays over time, but only as an effect of the linking page being pushed deeper down the site's page hierarchy: youtube.com/watch?v=Cr3muq… H/T @rustybrick Via: seroundtable.com/google-links-d…
Google’s @dannysullivan confirms you cannot optimize for BERT - “there’s nothing to optimize for with BERT” he said seroundtable.com/google-bert-no…
As with SEO, there are also no shortcuts with content marketing. Good [article] : Why Long-form Content Isn't a Marketing Silver Bullet bit.ly/2N25EQy via @kayaismail
cmswire.com
Why Long-form Content Isn't a Marketing Silver Bullet
Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced.
Hope to see you chatting this week, if you can make it!
The end of the most persistent #SEO myths is coming 🔥 Why? Because this week on the #SEMrushChat with @bill_slawski we will be discussing how to exercise your critical thinking skills to help you stop buying into myths! Join us live at 11 am ET/4 pm BST!
The Invisible Attribution Model of Link Acquisition blindfiveyearold.com/the-invisible-… via @ajkohn
blindfiveyearold.com
The Invisible Attribution Model of Link Acquisition
Content plays an important role in securing links. But the attribution model for link acquisition is invisible because it's both asymmetrical and asynchronous.
10 Better Ways to Do Keyword Research for Local SEO localvisibilitysystem.com/2019/08/30/10-… via @philrozek
I've just read @ViperChill's #Rankfirstmanifesto If you're into niche building, its a must-read. Jam-packed with ideas and great insights. Thanks Glen !
Why TF-IDF Doesn't Solve Your Content and SEO Problem but Feels Like it Does bit.ly/2Ty9kN4 via @stephenjeske
blog.marketmuse.com
Why TF-IDF Doesn't Solve Your Content and SEO Problem but Feels Like it Does
A look at the challenges of implementing TF-IDF and why it isn't the answer to your content and SEO problem, even if it makes you feel good.
Just finished new article : Why some EMDs still rank well on Google Check it out ➡️ bit.ly/whyEMDs
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates searchenginejournal.com/clients-who-pa… via @MattGSouthern, @sejournal
searchenginejournal.com
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates
A study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
Google’s John Mueller on Good Links and How to Get Them via @martinibuster: searchenginejournal.com/google-john-mu… #SEO #SearchEngineOptimization #DigitalMarketing
This needs to change: "I need some tricks to get better rankings." SEOs can help you hit the beats your competitors hit, but you have to prove to Google you're better than your competitors. That's not a trick. That's a ton of work. Sometimes it's a improvement in your business.
Right on the 💰
This may sound harsh, but I am realizing that people don't care about your story. I believe they care about how they see themselves in your story. So if you only share the good stories, then you miss the chances to connect with people who have experienced similar bad stories.
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