Ivan & iPower Strategy
@whereispuck
CEO of iPower Strategy. Consultant and educator. Passionate about new business and technology trends, digital marketing and customer experience (CX).
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Navigating the Shift from the Attention Economy to the Intent Economy brandingmag.com/erich-joachims… hashtag#marketing hashtag#branding hashtag#CX
One Framework to Nail Your Homepage Messaging linkedin.com/posts/clemence…
Email marketing continues to provide the highest ROI of all digital marketing channels, with 65% of companies earning more than $10 for every $1 spent litmus.com/blog/infograph… #marketingROI #digitalmarketingROI #digitalmarketing
The average shopping cart abandonment rate across industries is 70.19% in 2025. Here are some tips on how to lower this rate including offering transparent pricing, guest checkout, etc. omnisend.com/blog/shopping-…
Marketing budgets are expected to account for 7.7% of revenue in 2025, according to a new study from Gartner. This is lower than ttraditional 'rule of thumb' of 10%, or 11.3% during the period from 2015 to 2019. #marketingbudget adweek.com/brand-marketin…
How to be visible in AI search results? According to this AI Visibility Pyramid, you need foundational SEO, combined with great CONTENT and TRUST signals: animalz.co/blog/ai-visibi…
Deep Research (priced at US $200 per month) was yesterday added to the Plus plan ($20 US per month)! Here are some powerful ways how one can use Deep Research function on ChatGPT for the purpose of marketing research: webfx.com/blog/marketing… #marketingresearch #deepresearch
Google's way of measuring your user experience (UX) success: H.E.A.R.T., which stands for Happiness, Engagement, Adoption, Retention, and Task Success productcompass.pm/p/the-google-h…
Best Practices for Instagram SEO semrush.com/blog/instagram…
How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers) neilpatel.com/blog/marketing… via @neilpatel
Brands with names that highlight key product benefits, like Co-Schedule or DoorDash, improve consumer recall of core features by 2.2X compared to non-suggestive names. Read more here app.sciencesays.com/p/the-advantag… #marketing
Six great social media hooks as presented by Dana Nicole: Open Loop, Bandwagon Effect, Fomo, Contrarian, Storytelling, and Social Proof. I would also add Randy Olson's ABT (and-but-therefore) statement as the seventh hook. Read Dana's article here: buffer.com/resources/soci…
My students often ask for advice on how to get a job in digital marketing or start their careers in the field. So, I’ve created this video... #digitalmarketing, #digitalmarketingjobs youtube.com/watch?v=qLZpPH…
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YouTube
How To Find a Job in Digital Marketing
AI Marketing Tools youtu.be/XiOpRLk6EwU?si… via @YouTube #digitalmarketing #aimarketing
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YouTube
AI Marketing Tools
Check out my latest article: Using the ABT Storytelling Model for Your Next Elevator Pitch or Social Media Post linkedin.com/pulse/using-ab… via @LinkedIn
9 Best Ecommerce Marketing Plugins in 2023 #digitalmarketing flip.it/4sMyln
10 ChatGPT Prompts For Marketing Professionals #digitalmarketing flip.it/nskqXL
As a marketing manager, you may be interested in using AI, but you are not sure where to start or which tools to use. Here is the video showcasing the 19 selected AI tools for your marketing youtube.com/watch?v=XiOpRL… #AIMarketingTools, #AImarketing, #digitalmarketing, #AI
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YouTube
AI Marketing Tools
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