Spencer Cappelli
@write_sfc
Content/SEO strategy @tuffgrowth. Written for @semrush, @superpathco, elsewhere. Past: CMM @Appcues. Languages, pickleball, CLE sports.
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Marketing orgs: all right, team. First week of the quarter. Let's not get too distracted by the holiday and hit the ground running. Google Search Console: we've literally been drinking beer since Monday
We’re so back!
Browse and filter easily the Google 14K ranking features leaked from Google Search’s Content Warehouse API (made available by @randfish & @iPullRank) in this searchable list configured by @dixon_jones 👀👇 dixonjones.com/google-ranking…
Content people: what are your favorite AI tools for transcription and content intelligence? I'd love a tool that lets you import/transcribe downloaded video files, like sales call recordings, but also URLs to podcasts and/or Youtube videos—does this exist?
Monthly organic sessions for AI content sites in June 2023 vs monthly organic sessions for AI content sites in March 2024:
Oh, no. The largest office building in St. Louis has sold for $3.5 million, per WSJ. In 2006, it sold for $205 million.
Bleak stuff.
Google trained its AI on travel bloggers' content. It's currently using that AI to cull travel bloggers from the SERPs. And, next, they will replace bloggers with these results. Btw - from what I can see of the example itinerary, it's absolutely AWFUL. The Liberty Bell does not…
SaaS marketers using baseball metaphors this week get instant follows/praise. Sorry, I don't make the rules.
Behind every piece of really solid content, there are: -positioning docs and comp research from product marketers -customer interviews from CS teams -data from the product team -slide decks from sales I promise: despite appearances, no one does it all on their own.
Ah yes—my favorite childhood game, “the enter key is lava”
Less “how can I hoodwink google into thinking this is good?” blog content More “would I read this?” blog content
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