Flat pricing was killing us. Heavy users got a steal, light users churned fast. So we switched: $19/mo base + $0.03 per unit after 50 units. Result? ⚡️ ARPU ↑ 45% 📉 Churn ↓ 18% → 7% 📈 Net MRR growth doubled Lesson: price by value, not simplicity. What's your unit of value?
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