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Congratulations to the Sequent Accelerator Award winners: Perry Papadopoulos of @AdelaideMetrics and Romani Patel, Kate Weymer, and Robert Graves of @Microsoft. This award celebrates technical advances in key aspects of #marketinganalytics. #ARFAccelerator #MMM

As we prepare to close out the day, Analytic Partners share closing reflections on commercial imperatives shaping the future of marketing measurement. #ARFAccelerator

What's the optimal cadence for an #MMM refresh? OptiMine's Matt Voda uncovered research at today's ARF Marketing Effectiveness Accelerator #ARFAccelerator #MarketingMixedModeling #Modeling #AdvertisingResearch

Gijs Overgoor of Southern Methodist University showed research using #fMRI insights to understand what kind of images resonate with #consumers #ARFAccelerator #Neuroscience #CreativeResearch #AdvertisingResearch #MarchineLearning

#IPAddress is an unreliable ID for #targeting and measurement, according to a new study by Truthset. Greg Galletta of Truthset and Evan Cohen of CIMM presented the details this afternoon at: #ARFAccelerator #AVOD #SVOD #Programmatic #AdvertisingROI #Streaming #AdvertisingResearch

Discover how linking household TV viewing and purchase data reveals actionable insights for more effective, behavior-driven TV ad targeting with insights from University of Texas at Austin. #ARFAccelerator

Tune in as @WeAreCircana, @Google, and @MolsonCoors demonstrate how adjusting YouTube reach and frequency can boost ROAS, providing a scalable, data-driven approach to video optimization. #ARFAccelerator

Happening now at #ARFAccelerator: Duke University and Koddi show how data-driven price floors and audience strategies can maximize commerce media revenue in a rapidly growing market.

Welcome back from the lunch break! @Digitas and @KitchenAidUSA will reveal how combining creative analysis with MMM and sentiment testing can optimize spend and messaging. #ARFAccelerator

Tune in to #ARFAccelerator now as Pinterest and MAGNA show how aligning media with positive, engaging environments can boost brand favorability, preference, and purchase intent.

in4mation insights and Memorial Sloan Kettering present Beyond Legacy MTA—discover a new approach that enables unified insights to optimize spend, site experience, and conversions. #ARFAccelerator

.@nielsen takes the stage to share a modern framework for outcome measurement—connecting audiences to results, emphasizing transparency, collaboration, and the evolving role of AI and advanced modeling. #ARFAccelerator

Happening now at #ARFAccelerator: Take flight with Adswerve and Alaska Airlines as they showcase how Google’s Meridian MMM unlocked $100M in addressable revenue potential and boosted ROI through smarter, data-driven media strategy.

Kenvue and Marketing Attribution LLC reveal how Intelligent Digital Attribution turns complex data into confident, continuous media optimization. Faster insights. Smarter investment. #ARFAccelerator

Kicking off the day is @TransUnion and @Google discussing advanced data utilization and the path to optimal budget allocation to unlock confident, strategic investment decisions. #ARFAccelerator

Welcome to the 2025 Marketing Effectiveness Accelerator, the only event dedicated exclusively to attribution, marketing mix models, and the science of marketing performance measurement. Not with us in NYC? Join us virtually: bit.ly/ARFMEA25 #ARFAccelerator

Marketers, modelers, researchers & data scientists will gather in NYC for the 2025 #ARFAccelerator. This is your opportunity to gain evidence-based solutions, exchange perspectives, and walk away with proven strategies to optimize performance. RSVP: bit.ly/ARFMEA25

Push marketing measurement forward at the 2025 #ARFAccelerator. Join us in NYC or via livestream to explore the latest research, models and applications that are driving innovation. Only one week left to advantage of our early mover rate and save! bit.ly/ARFMEA25

Got a breakthrough in attribution? A case study in MMM? A methodology that proves ROI? Submit your work to the 2025 #ARFAccelerator – the only event exclusively focused on marketing performance measurement. Learn more: bit.ly/ARFMEA25

Are you pushing the boundaries of marketing measurement? Present your work at the 2025 Marketing Effectiveness Accelerator — the only event dedicated to attribution, MMM, and the science of performance measurement. Learn more: bit.ly/ARFMEA25 #ARFAccelerator

Congratulations to the Sequent Accelerator Award winners: Perry Papadopoulos of @AdelaideMetrics and Romani Patel, Kate Weymer, and Robert Graves of @Microsoft. This award celebrates technical advances in key aspects of #marketinganalytics. #ARFAccelerator #MMM

As we prepare to close out the day, Analytic Partners share closing reflections on commercial imperatives shaping the future of marketing measurement. #ARFAccelerator

in4mation insights and Memorial Sloan Kettering present Beyond Legacy MTA—discover a new approach that enables unified insights to optimize spend, site experience, and conversions. #ARFAccelerator

Tune in to #ARFAccelerator now as Pinterest and MAGNA show how aligning media with positive, engaging environments can boost brand favorability, preference, and purchase intent.

Happening now at #ARFAccelerator: Duke University and Koddi show how data-driven price floors and audience strategies can maximize commerce media revenue in a rapidly growing market.

The call for content for the 2025 Marketing Effectiveness Accelerator is now open through July 11! This is your opportunity to present your work to the leaders who shape how effectiveness is measured and optimized. Learn more: bit.ly/ARFMEA25 #ARFAccelerator

Tune in as @WeAreCircana, @Google, and @MolsonCoors demonstrate how adjusting YouTube reach and frequency can boost ROAS, providing a scalable, data-driven approach to video optimization. #ARFAccelerator

Gijs Overgoor of Southern Methodist University showed research using #fMRI insights to understand what kind of images resonate with #consumers #ARFAccelerator #Neuroscience #CreativeResearch #AdvertisingResearch #MarchineLearning

Discover how linking household TV viewing and purchase data reveals actionable insights for more effective, behavior-driven TV ad targeting with insights from University of Texas at Austin. #ARFAccelerator

Welcome back from the lunch break! @Digitas and @KitchenAidUSA will reveal how combining creative analysis with MMM and sentiment testing can optimize spend and messaging. #ARFAccelerator

Got a breakthrough in attribution? A case study in MMM? A methodology that proves ROI? Submit your work to the 2025 #ARFAccelerator – the only event exclusively focused on marketing performance measurement. Learn more: bit.ly/ARFMEA25

Are you pushing the boundaries of marketing measurement? Present your work at the 2025 Marketing Effectiveness Accelerator — the only event dedicated to attribution, MMM, and the science of performance measurement. Learn more: bit.ly/ARFMEA25 #ARFAccelerator

#IPAddress is an unreliable ID for #targeting and measurement, according to a new study by Truthset. Greg Galletta of Truthset and Evan Cohen of CIMM presented the details this afternoon at: #ARFAccelerator #AVOD #SVOD #Programmatic #AdvertisingROI #Streaming #AdvertisingResearch

Marketers, modelers, researchers & data scientists will gather in NYC for the 2025 #ARFAccelerator. This is your opportunity to gain evidence-based solutions, exchange perspectives, and walk away with proven strategies to optimize performance. RSVP: bit.ly/ARFMEA25

Push marketing measurement forward at the 2025 #ARFAccelerator. Join us in NYC or via livestream to explore the latest research, models and applications that are driving innovation. Only one week left to advantage of our early mover rate and save! bit.ly/ARFMEA25

What's the optimal cadence for an #MMM refresh? OptiMine's Matt Voda uncovered research at today's ARF Marketing Effectiveness Accelerator #ARFAccelerator #MarketingMixedModeling #Modeling #AdvertisingResearch