#appnexuspubforum arama sonuçları
Brad Nelson doing great job explaining value of combining @yieldex with @appnexus. #pbj #appnexuspubforum
Kicking off the @appnexus #AppNexusPubForum with @r_y_a_n_c to a packed house. #AppNexusPublisherAdServer
Looking Forward to More Digital Publishing Discussions #AppNexusPubForum @Requidan @Nicole_Kosar #programmatic
Stephanie Layser from APlus measures "revenue velocity" for header bidding @AdOpsInsider #AppNexusPubForum
@AdOpsInsider @rbeeler @slayser8 One of the best talks about header bidding & the many dffrnt ways folks r setting it up #AppNexusPubForum
That concludes our inaugural #AppNexusPubForum. Check our blog next week for an event summary, & a big thank you to our speakers & guests!
Yieldex is now a native part of the AppNexus platform. - Brad Nelson #AppNexusPubForum
You can also leverage PriceCheck to identify high value users - @arellidow #AppNexusPubForum
The AppNexus Publisher Adserver is not the adserver you're used to - #AppNexusPubForum
AppNexus PriceCheck - we'll return a CPM price for that imp (& offer to buy it, too). No SDK, no added latency- @arellidow #AppNexusPubForum
If we know with extreme accuracy how much inventory we'll have in the future, we can make better real-time decisions. #AppNexusPubForum
If we only make decisions based on price, we're at risk of underdelivery or leaving revenue on the table. - Marius Rausch #AppNexusPubForum
Is your adserver sampling when it forecasts? Is it intelligently decisioning across direct & programmatic channels? - #AppNexusPubForum
That concludes our inaugural #AppNexusPubForum. Check our blog next week for an event summary, & a big thank you to our speakers & guests!
AppNexus PriceCheck will help you better value your inventory; push your partners to be open & transparent. @arellidow #AppNexusPubForum
You can also leverage PriceCheck to identify high value users - @arellidow #AppNexusPubForum
You can leverage PriceCheck data to improve network mediation - @arellidow #AppNexusPubForum
AppNexus PriceCheck - we'll return a CPM price for that imp (& offer to buy it, too). No SDK, no added latency- @arellidow #AppNexusPubForum
An important principle that starts to solve this problem: Pubs need to know what their inventory is worth. - @arellidow #AppNexusPubForum
What's holding back mobile monetization? Bad news - there's no silver bullet solution to mobile monetization. - @arellidow #AppNexusPubForum
40% of all traffic we see is from mobile, but only 15% of all spend is on mobile. There's a big gap. - @arellidow #AppNexusPubForum
Audience Poll: Would you describe mobile monetization as easy or challenging? Leading answers are "Meh" and "Terrible" - #AppNexusPubForum
The AppNexus Publisher Adserver is not the adserver you're used to - #AppNexusPubForum
Is your adserver sampling when it forecasts? Is it intelligently decisioning across direct & programmatic channels? - #AppNexusPubForum
With the introduction of optimal pacing, we saw a 40% lift, helping our adserver become more intelligent. - Brad Nelson #AppNexusPubForum
If we know with extreme accuracy how much inventory we'll have in the future, we can make better real-time decisions. #AppNexusPubForum
Details matter in media forecasting! Unravel your inventory thanks to @AppNexus premium forecast #AppNexusPubForum #digitalmarketing
Brad Nelson doing great job explaining value of combining @yieldex with @appnexus. #pbj #appnexuspubforum
Whether it's a 28 day sample or 2 years of all impression data, still difficult to forecast news and weather going forward #AppNexusPubForum
In a head-to-head test, Pandora found that Yieldex Analytics was accurate 95% of the time. DFP? Only 68%. - Brad Nelson #AppNexusPubForum
Most adserver forecasting: 28 day lookback & limited sample data; When your sample size shrinks, so do accuracy rates.- #AppNexusPubForum
Brad Nelson doing great job explaining value of combining @yieldex with @appnexus. #pbj #appnexuspubforum
Kicking off the @appnexus #AppNexusPubForum with @r_y_a_n_c to a packed house. #AppNexusPublisherAdServer
Looking Forward to More Digital Publishing Discussions #AppNexusPubForum @Requidan @Nicole_Kosar #programmatic
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