#bigdataac search results

For our campaigns we track unique visitors, time on site, page views per visitor, bounce rate, and conversions #BigDataAC


Set your scope and objectives EARLY. #BigDataAC


Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC


Takeaways? Facebook is for the heart, Twitter is for the brain #BigDataAC


Optimize sites w/ #ABtesting: deliver 2+ variations to subsets of your audience--helps you determine what performs best #BigDataAC


Are you making a measurable difference? Define your goals (what's happening) & see whether results are good or bad. #BigDataAC


Ask other organizations to share their numbers to get an idea of benchmarks for your own metrics #BigDataAC


Sound overwhelming? We mange by dividing and conquering, and keeping to a monthly schedule (simple yet efficient & effective) #BigDataAC


Example of a nonprofit doing everything right? @Dosomething. Find someone doing a great job and bring them in for a brown bag #BigDataAC


But what do the data say? Look for performance of fan/follower growth and engagement and compare results #BigDataAC


On Facebook insights, we look at engagements and sources of traffic to our page (how are we promoting ourselves?) #BigDataAC


Each social platform's audience varies, so your content should as well: what works on Tumblr may not on Twitter. #BigDataAC


Leverage data for crisis management: it helps contextualize crisis by gauging exposure, and influencing your response. #BigDataAC


Don't let silos stop data comprehension: some are better w/ data, some are better w/ narratives--bring everyone to the table #BigDataAC


Conversions are set by the goals of each campaign: is it to donate? Is it to download an app? Search for a nearby shelter? #BigDataAC


Human analysis is just as (if not more) important than tech tools--need to find patterns & communicate actionable insights #BigDataAC


We noticed emotional & inspirational content performed better on Facebook, but #b2b-related content was better for Twitter #BigDataAC


We rely on @googleanalytics, @sysomos and Facebook insights to get a holistic look at our campaigns' impact #BigDataAC


Tracking data influences site design. We made big improvements for @UNCF site conversions qub.me/TgahIf w/ design tweaks #BigDataAC


VIDEO: AIR's Julia Lane on #bigdata: How Are the Rules on Using Big Data Changing? ow.ly/xTorZ #BigDataAC


On Facebook insights, we look at engagements and sources of traffic to our page (how are we promoting ourselves?) #BigDataAC


Conversions are set by the goals of each campaign: is it to donate? Is it to download an app? Search for a nearby shelter? #BigDataAC


For our campaigns we track unique visitors, time on site, page views per visitor, bounce rate, and conversions #BigDataAC


Ask other organizations to share their numbers to get an idea of benchmarks for your own metrics #BigDataAC


Tracking data influences site design. We made big improvements for @UNCF site conversions qub.me/TgahIf w/ design tweaks #BigDataAC


Leverage data for crisis management: it helps contextualize crisis by gauging exposure, and influencing your response. #BigDataAC


Takeaways? Facebook is for the heart, Twitter is for the brain #BigDataAC


But what do the data say? Look for performance of fan/follower growth and engagement and compare results #BigDataAC


We noticed emotional & inspirational content performed better on Facebook, but #b2b-related content was better for Twitter #BigDataAC


Emotional content plays well on Facebook says Ad Council. #bigdataAC


Each social platform's audience varies, so your content should as well: what works on Tumblr may not on Twitter. #BigDataAC


RT @AdCouncil: Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC


Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC


Human analysis is just as (if not more) important than tech tools--need to find patterns & communicate actionable insights #BigDataAC


Don't let silos stop data comprehension: some are better w/ data, some are better w/ narratives--bring everyone to the table #BigDataAC


Set your scope and objectives EARLY. #BigDataAC


Example of a nonprofit doing everything right? @Dosomething. Find someone doing a great job and bring them in for a brown bag #BigDataAC


Sound overwhelming? We mange by dividing and conquering, and keeping to a monthly schedule (simple yet efficient & effective) #BigDataAC


VIDEO: AIR's Julia Lane on #bigdata: How Are the Rules on Using Big Data Changing? ow.ly/xTmbf #BigDataAC


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