#bigdataac search results
For our campaigns we track unique visitors, time on site, page views per visitor, bounce rate, and conversions #BigDataAC
Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC
Takeaways? Facebook is for the heart, Twitter is for the brain #BigDataAC
Optimize sites w/ #ABtesting: deliver 2+ variations to subsets of your audience--helps you determine what performs best #BigDataAC
Are you making a measurable difference? Define your goals (what's happening) & see whether results are good or bad. #BigDataAC
Ask other organizations to share their numbers to get an idea of benchmarks for your own metrics #BigDataAC
Sound overwhelming? We mange by dividing and conquering, and keeping to a monthly schedule (simple yet efficient & effective) #BigDataAC
Example of a nonprofit doing everything right? @Dosomething. Find someone doing a great job and bring them in for a brown bag #BigDataAC
But what do the data say? Look for performance of fan/follower growth and engagement and compare results #BigDataAC
On Facebook insights, we look at engagements and sources of traffic to our page (how are we promoting ourselves?) #BigDataAC
Each social platform's audience varies, so your content should as well: what works on Tumblr may not on Twitter. #BigDataAC
Leverage data for crisis management: it helps contextualize crisis by gauging exposure, and influencing your response. #BigDataAC
Don't let silos stop data comprehension: some are better w/ data, some are better w/ narratives--bring everyone to the table #BigDataAC
Conversions are set by the goals of each campaign: is it to donate? Is it to download an app? Search for a nearby shelter? #BigDataAC
Human analysis is just as (if not more) important than tech tools--need to find patterns & communicate actionable insights #BigDataAC
We noticed emotional & inspirational content performed better on Facebook, but #b2b-related content was better for Twitter #BigDataAC
We rely on @googleanalytics, @sysomos and Facebook insights to get a holistic look at our campaigns' impact #BigDataAC
Tracking data influences site design. We made big improvements for @UNCF site conversions qub.me/TgahIf w/ design tweaks #BigDataAC
VIDEO: AIR's Julia Lane on #bigdata: How Are the Rules on Using Big Data Changing? ow.ly/xTorZ #BigDataAC
On Facebook insights, we look at engagements and sources of traffic to our page (how are we promoting ourselves?) #BigDataAC
Conversions are set by the goals of each campaign: is it to donate? Is it to download an app? Search for a nearby shelter? #BigDataAC
For our campaigns we track unique visitors, time on site, page views per visitor, bounce rate, and conversions #BigDataAC
Ask other organizations to share their numbers to get an idea of benchmarks for your own metrics #BigDataAC
Tracking data influences site design. We made big improvements for @UNCF site conversions qub.me/TgahIf w/ design tweaks #BigDataAC
Leverage data for crisis management: it helps contextualize crisis by gauging exposure, and influencing your response. #BigDataAC
Takeaways? Facebook is for the heart, Twitter is for the brain #BigDataAC
But what do the data say? Look for performance of fan/follower growth and engagement and compare results #BigDataAC
We noticed emotional & inspirational content performed better on Facebook, but #b2b-related content was better for Twitter #BigDataAC
Emotional content plays well on Facebook says Ad Council. #bigdataAC
Each social platform's audience varies, so your content should as well: what works on Tumblr may not on Twitter. #BigDataAC
RT @AdCouncil: Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC
Avg attention span of a human is 8 sec (a GOLDFISH's is 9). Bring in visuals to get your point across. #BigDataAC
Human analysis is just as (if not more) important than tech tools--need to find patterns & communicate actionable insights #BigDataAC
Don't let silos stop data comprehension: some are better w/ data, some are better w/ narratives--bring everyone to the table #BigDataAC
Example of a nonprofit doing everything right? @Dosomething. Find someone doing a great job and bring them in for a brown bag #BigDataAC
Sound overwhelming? We mange by dividing and conquering, and keeping to a monthly schedule (simple yet efficient & effective) #BigDataAC
VIDEO: AIR's Julia Lane on #bigdata: How Are the Rules on Using Big Data Changing? ow.ly/xTmbf #BigDataAC
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