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Hey #CommProsChat tweeps!



I think we are onto a completely different and worthwhile #ChatAboutBrand or even #CommProsChat...



And thank you for joining us today! #CommProsChat


Vancouver, BC! 🇨🇦🌲 #CommProsChat


How could I miss the #CommProsChat?!?


Um, Matt...you need to stop more often. Telling the truth in here. #CommProsChat


So... #CommProsChat looks like it's becoming #tacochat this week. Good times!


Qs coming right up. Please remember to use the hashtag. #commproschat


A1: Man, I hope not. Everyone on the #PR or #MARKETING teams is capable of having a great thought and campaign idea. #CommProsChat


A2 Consistency is Queen - no one wants to be a one time King - I mean nobody knows Louis the First but everyone knows Louis the Fourteenth Put the content on a schedule, plan for it, embrace it, execute on it #CommProsChat


#CommProsChat social, blog, ad supported in higher ed, healthcare, B2B and a bunch more. Use text posts, video, audio, and it's all in various stages of development from planning to execution. Big team!


A5: You should never have to "live up to your resume." Quit the fluff and allow your real skills and achievements speak up. You'll get the gig with confidence, presence, and a tinge of bravado. #CommProsChat


Dear @TwitterSupport, Help a sister out? Also, help out #CommProsChat. We need all the love we can get.


A6 colleague sharing helps, but paid rules. Any video, infographic or long form content piece needs a paid strategy to be seen. #commproschat


Y'all. This was such a great #CommProsChat today. It was seriously so great talking with you all. <3 <3 <3 I look forward to many more. (And hit me up if you want virtual coffee or a weird game night or whatever)


Oh it’s the best, for sure. And it’s chocolate OAT milk. Healthier (!?) and creamier! #CommProsChat


A4: But always remember: Content without points are just book reports. Like any content, the impact of tangential content relies on making strong points, not just sharing details, data, themes, or topics that happen to be related. #CommProsChat


A4: Start by thinking: What are the driving forces that influence, enhance, or even fight my key points and how (through what channels) can I speak about them as critical considerations? #CommProsChat


A3: When we think "digital," we should think "shareable," because that's the key marketing benefit of digital content, so tangential content is especially valuable to digital PR folks (though who isn't a digital PR person nowadays?) due to its shareability. #CommProsChat


A2: Based on what I'm learning about the term, I think tangential content is an effective (and practical) way to elevate subject matter credibility and/or thought leadership credibility. #CommProsChat


Thank you @PRisUs & @millanda. I learned so much today during #CommProsChat. Kudos!!!!


And thank you for joining us today! #CommProsChat


Hey @PRisUs @millanda et. al. in #CommProsChat, if you do anything with #print, you'd love #PrintChat which follows at 4 pm ET. This was great fun. I'll be back.


I want to thank @millanda so much for joining us today! Be sure to follow her - and check out all her articles on content, PR, and more in her portfolio here: muckrack.com/amanda-milligan #CommProsChat


Have any Qs for our guest @millanda on tangential content and how you can use it in your PR/comms programs? Ask now! #CommProsChat


A5b. One of my most popular (recent) blog posts was one on Mental Health in the PR profession and where to get help. #CommProsChat


I love your example re: the airline travel survey (was it for TravelMath?). #CommProsChat


A4. Working with a cultural nonprofit for a #Juneteenth event I examined topic being discussed by African Amer ppl/influencers & included those bc many ppl who didn't know abt 6/19 were also unaware of other issues. So did I use tangential content correctly? #CommProsChat


A5. Just about all we do is tangential content on our company blog (which I manage). I'm not much for marketing-type blog posts, although we do them occasionally. #CommProsChat


Q5: Do you have any examples of how you've successfully used tangential content? #CommProsChat


Joining #CommProsChat VERY late. Trying to catch-up....


Q4: How can you go about creating tangential content? #CommProsChat


A3. Sometimes that can be more effective or relevant than content that's brand or even product specific. #justsaying #CommProsChat


Q3: Why is tangential content useful for digital PR folks? #CommProsChat





#CommProsChat She preaching the truth!



Hello 👋🏻 #CommProsChat


I can easily imagine!! And now... #CommProsChat


Me too Brad!! #CommProsChat


It really is ! #CommProsChat




Brilliant Michelle! #CommProsChat


OMG.... #CommProsChat


Hey #CommProsChat tweeps!


Welcome, Amanda! #CommProsChat


A1: The fact that I actually earned some business during the pandemic I'm chalking up as a huge win. #CommProsChat #CovidSucks


A3 Waiting to soak up the group wisdom here.. #CommProsChat


Hello Michelle 😘all good thanks how are you ? #CommProsChat



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