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#CommsLab #StrategicComms #ScalableTruths Check out the latest article in my newsletter: Scalable Truths — Strategic Communications · Episode 2: Justin Welsh on The 3-Part Framework to Write Viral Posts linkedin.com/pulse/scalable… @LinkedIn

Die politisch verordnete Übernahme der ehemaligen Nummer zwei am Finanzplatz durch die #UBS verursacht laut einer Studie einen massiven Reputationseinbruch. #CreditSuisse #Commslab moneycab.com/?p=1888281&utm…

Our Single Source measurement solution has been the golden standard to measure mass-media effectiveness. What if we change the paradigm and focus on measuring programmatic AVIs instead TV AVIs in US? We gain agility, future channel fit and budget #CommsLab

Biddable is the future of Media 2025. We are accelerating the adoption of best practices. What if we establish robust key beliefs in programmatic, backed up by evidence-based research. #CommsLab

We know influencer marketing works for some of our brands. But how can we use deep behavioral sciences neuromarketing to understand what works best: influencer content or brand content to create memory structures.#CommsLab

We established ACE as a best-in-class content effectiveness tool and scaled across 39 markets. What if we can now test in live environments, in context. #CommsLab

We launched the Mars Digital Brilliant Basics in Miami in 2018 to raise the floor for our digital content. We are now ready to raise the ceiling by going beyond the Basics and launching the Digital Success Guidebook. #CommsLab

Attention is the hottest KPI around, currently utilized for content optimization across Mars. What if we took one step further to #Attention #In-Flight with instant results. This will be the next step in media optimization #CommsLab

We've told parts of the story of "media" to our non-marketing stakeholders. What if we have a definitive "Story of Why Media Works" publication with external contributions from peer companies, media companies and beyond. Let's settle it! #CommsLab

We believe M2025 will change the way we approach consumer communication. We have a huge ambition, but how can we track the implementation and value creation on a regular basis. #CommsLab

We know ACE works to optimize our online content. What if we use ACE to understand how best-in-class advertisers approach digital content and put their creations to the test. How much can we learn? #CommsLab

Engineering Marketing is a fantastic blog platform to connect with the industry. One step forward is to focus on joint participation (segment & Inc.) in industry live events to showcase our best-in-class solutions. #CommsLab

@forum_asia held its first #CommsLab in conjunction with Global Media and Information Literacy Week 2021, with aims to foster a network of #humanrights communications professionals and build the #communications capacity of its members.

Estuve dictando un taller sobre comunicación estratégica, incidencia politica y defensa de derechos a activistas de Zimbabue, Rusia, Egipto, Bielorrusia y Pakistán Gracias al #CommsLAB de Bridges y @BrujulaCom por darme tantas herramientas. Gracias @MonicaRoa por la oportunidad

========= We can't wait to hear @scott speak.....! #Ahonode #commslab #leadership #impact #CaseStudies #Abuja #volunteers #volunteering #AVA

Reputationsindex #SERX: Erstmals seit dem Ausbruch der Corona-Krise rücken vermehrt wieder soziale Themen auf die Agenda. #UZH #Commslab moneycab.com/?p=1745589&utm…

Thanks to everyone who came to #IABCLA’s #CommsLab today! Guests hashed out comms ideas in a fast-paced midday chat format.  Any issues gnawing at you? Bring them to our next lab on 10/16 - sign up info will be posted here days before event. #IABCLosAngeles #CommunicationsLab

In light of the current health situation, we have made the difficult decision to cancel #CommsLab SF. Given the state of emergency in California, and some organizations’ travel and event COVID-19 policies we feel this is the right decision. We hope to return to SF soon.

Do you like learning and networking with your peers and industry experts? And finding solutions to your most pressing communication challenges? Join us in San Francisco for #CommsLab! hubs.ly/H0nmppg0

THIS simple paper airplane can change your life. Our CEO, @theonlypinaki brilliantly uses paper airplanes when brainstorming to truly unleash your creativity! Ideas take flight in 2 weeks at #CommsLab with our friends from @Bananatag. #brainstorm #designthinking #ideas

Best slide so far... #CommsLab

@krositabanana crushing her #CommsLab presentation!

Great watching @KristinAnneH drop some #InternalComms video knowledge bombs at #commslab in NYC.

@krositabanana’s favorite newsletters @bananatag #CommsLab

#commslab

We've got a full house at #CommsLab NYC 🙌🍎🍌

@atChrisWagner gives us insight on the state of measurement 📈📊#CommsLab

And that’s a wrap! Had such a blast at #commslab thank you NYC

Learning about bias from the master teacher @chuckgose @bananatag #CommsLab

We're doing it, the final stop of the #CommsLab tour! #internalcomms

Just a little sight seeing before #CommsLab tomorrow!

Lovely sentiment 😊 #CommsLab

Happy #October3rd and #CommsLab day! I'm ashamed to admit I didn't wear pink 😭

@KristinAnneH talks about creating a purpose statement before just creating videos. 👏👏👏 It keeps us focused, and the backseat drivers at bay. @bananatag #CommsLab

Best graphic award of #CommsLab goes to @atChrisWagner 🏆 💩

♥️ 100 mph thinking as explained by @theonlypinaki. To get the best ideas focus on volume not trying to find the perfect idea. #commslab

Great group conversations at #CommsLab about measurement, career, content and more.

Me following #CommsLab from Canada

#CommsLab kicks off in a few hours. Here's a sneak peek to my opening session

How ya like dem apples... and bananas... 🍎 🍌 #commslab