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Create high-value HCP audiences based on search-based keywords and prescription-based intent through our partnership with leading global B2B Intent Data providers. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare #eRx

Calculate real-world impact and ROI of campaigns with script lift. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare #eRx #Telehealth #ElectronicHealthRecord #EHR #scriptlift #hcps #lifesciencesbrand

Affordability messaging helps life science brands to reach more HCPs to communicate information on financial assistance offerings to more patients at the prescribing moment in eRx. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare

Patient affordability messaging helps life science brands to reach more HCPs to communicate information on financial assistance offerings to more patients at the prescribing moment in EHR Stay tuned to #DecodewithDoceree . . . #ProgrammaticMarketing #ProgrammaticAdvertising

Latest insights that raise HCP engagement is what pharma marketers crave for. A trigger-based messaging precisely identifies an HCP’s journey on Point-of-Care platforms to communicate relevant messages at opportune moments. Stay tuned to #DecodeWithDoceree

For life sciences brands that seek high-quality leads for their marketing and sales team, an account-based messaging approach enables them to establish meaningful, hyper-targeted communications with decision makers. Stay tuned to #DecodeWithDoceree

Programmatic solutions look promising, and they are going to lead the pack in the times to come, ushering in a new era for digital pharma marketing. Stay tuned to #DecodeWithDoceree . . . #ProgrammaticMarketing #ProgrammaticAdvertising #Advertisers #Programmatic

POC networks deliver highly relevant messages to the HCP’s at key decision-making moments. This has piqued the interest of pharma marketers who find this medium valuable to enrich communications during an HCP’s clinical workflow. (1/2) . . . #DecodeWithDoceree

This when combined with programmatic marketing makes for optimized ad spends through higher HCP engagement and the availability of real-time data. (2/2) Stay tuned to #DecodeWithDoceree . . . #ProgrammaticMarketing #ProgrammaticAdvertising #Advertisers #ContextualMarketing

Programmatic marketing on #POC platforms empowers #HCPs with real-time, actionable, and trusted information in their clinical workflow, ensuring efficient healthcare delivery, and improved HCP-patient interactions. Stay tuned to #DecodewithDoceree . . . #Publishers #PointOfCare

Messaging within an HCP’s workflow is gaining popularity with marketers looking at real-time interactions. Learn how high performance & high impact campaigns have left a lasting impression on #advertisers in our report - bit.ly/3ltEKmE . . . #DecodeWithDoceree

Learn more about the role first party data will play in a cookie-less future in our report: bit.ly/3P8JD1S (2/2) . . . #DecodeWithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #PharmaMarketing #POC #POCMarketing #DigitalMarketing

Data collected directly from platforms requiring HCP login will help the targeting approach become more deterministic, enabling pharma marketers to build stronger personas & archetypes. (1/2) . . . #DecodeWithDoceree #ProgrammaticMarketing #PharmaMarketing #POC #POCMarketing

Learn more about the plan of action for 2022 in our report - Programmatic Trends in Pharma HCP Marketing 2022 for the latest insights: bit.ly/37k4bn8 (3/3) . . . #DecodeWithDoceree #ProgrammaticMarketing #PharmaMarketing #Publishers #Endemic #POC #PhysicianEngagement

There is a rising interest in first party data as marketers can build stronger personas and archetypes of HCPs, further helping in precision targeting. (2/3) . . . #DecodeWithDoceree #ProgrammaticMarketing #PharmaMarketing #Publishers #Endemic #POC #PhysicianEngagement

Preparing for a cookie-less future has taken precedence with pharma marketers proofing strategies to offset data loss.(1/3) . . . #DecodeWithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #PharmaMarketing #Publishers #Endemic #POC #DigitalAdvertising #PhysicianEngagement

Learn more about such insights in our report - Programmatic Trends in Pharma HCP Marketing 2022: bit.ly/37PVm4G (2/2) . . . #DecodeWithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #PharmaMarketing #DigitalAdvertising #PhysicianEngagement

Marketers in 2022 should encash on the ideal mix of programmatic and contextual targeting capabilities. Targeting the ‘Right HCPs at the Right Moment’ will provide improved business outcomes and incremental opportunities. (1/2) . . . #DecodeWithDoceree #ProgrammaticMarketing

Learn more about such insights in our report - Programmatic Trends in Pharma HCP Marketing 2022: bit.ly/394jUae (2/2) . . . #DecodeWithDoceree #ProgrammaticMarketing #Programmatic #DigitalAdvertising #PharmaMarketing #PointOfCare #Endemic #POC

First party data understanding along with contextualization maturity will drive increased spending on #POC platforms. This will lead more pharma marketers to allocate budgets for #programmatic campaigns. (1/2) . . . #DecodeWithDoceree #ProgrammaticMarketing #Endemic

Calculate real-world impact and ROI of campaigns with script lift. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare #eRx #Telehealth #ElectronicHealthRecord #EHR #scriptlift #hcps #lifesciencesbrand

Latest insights that raise HCP engagement is what pharma marketers crave for. A trigger-based messaging precisely identifies an HCP’s journey on Point-of-Care platforms to communicate relevant messages at opportune moments. Stay tuned to #DecodeWithDoceree

POC networks deliver highly relevant messages to the HCP’s at key decision-making moments. This has piqued the interest of pharma marketers who find this medium valuable to enrich communications during an HCP’s clinical workflow. (1/2) . . . #DecodeWithDoceree

For life sciences brands that seek high-quality leads for their marketing and sales team, an account-based messaging approach enables them to establish meaningful, hyper-targeted communications with decision makers. Stay tuned to #DecodeWithDoceree

Programmatic solutions look promising, and they are going to lead the pack in the times to come, ushering in a new era for digital pharma marketing. Stay tuned to #DecodeWithDoceree . . . #ProgrammaticMarketing #ProgrammaticAdvertising #Advertisers #Programmatic

Patient affordability messaging helps life science brands to reach more HCPs to communicate information on financial assistance offerings to more patients at the prescribing moment in EHR Stay tuned to #DecodewithDoceree . . . #ProgrammaticMarketing #ProgrammaticAdvertising

Programmatic marketing on #POC platforms empowers #HCPs with real-time, actionable, and trusted information in their clinical workflow, ensuring efficient healthcare delivery, and improved HCP-patient interactions. Stay tuned to #DecodewithDoceree . . . #Publishers #PointOfCare

Create high-value HCP audiences based on search-based keywords and prescription-based intent through our partnership with leading global B2B Intent Data providers. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare #eRx

Affordability messaging helps life science brands to reach more HCPs to communicate information on financial assistance offerings to more patients at the prescribing moment in eRx. #DecodewithDoceree #ProgrammaticMarketing #ProgrammaticAdvertising #Publishers #PointOfCare

Introducing #DecodeWithDoceree - a space where you can find industry intelligence, inspiring trends, best practices and actionable insights about programmatic and its evolution in the pharma marketing world. (1/2) . . . #Doceree #DecodeWithDoceree #Trends #Insights #Data