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Fun to continue to unpack #SuperBowlAds with the #KelloggBowl Ad Review this afternoon. Looking forward to seeing how last night's brands perform in the coming weeks. #ICMKTG #SB57ads #SBads #BrandBowl57

A fun evening live tweeting the #SuperBowlAds, as always. Overall, I liked the ads more this year than the last few. Lots of star power and nostalgia. Favorites included @thefarmersdog, @budlight & @TMobile. #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57

What is happening with the @MarthaStewart + @SKECHERSUSA ad? The tumbling pass at the end really did it for me. 🤸‍♂️ #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

I’m still not curious about @temuapp1, despite the many, many #SuperBowlAds. #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

I’m liking this campaign more than the Ma&Ya’s. Will be fun to see them back! #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

Had to plug in my phone with just 8 seconds to go. #SuperBowlAds tweeting is no joke! #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

Who doesn’t love “Summer Lovin’,” @TMobile? So fun. Just wish you would’ve played out the song for a few more seconds until the very end. #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

It’s the musical crossover that didn’t need to be a #SuperBowl ad #TMobile 😕 #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

Okay, the @BuschBeer ad with @SarahMcLachlan was clever. Because who DOESN’T know the @ASPCA ad that aired for SO many years? #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

"Somewhere, Anywhere" is the anthem of 2023 and including the relatable Melissa McCarthy in @bookingcom’s ad was a smart choice. This ad is catchy AND persuasive! #BookingYeah 🗺️ #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #MuleMKTG #PlannerBowl

Referencing OTHER #SuperBowl ads in your OWN ad? This idea is so much fun! Even though it feels like I already have 45 subscriptions to streaming services, I just might give @peacock a try! #PokerFace 📺 #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

Agreed, not a win for me. #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

#Disney100 was forgettable, and @Dodge, well…oh boy…#ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

Is there room for two cute dog #SuperBowlAds in one year? Especially since one company (@amazon) has much higher brand name recognition than the other (@thefarmersdog). #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

I thought this ad from @Workday was fantastic. It’s memorable & invokes curiosity for this SB ad newcomer. ⭐ Well done, @peteschlampp! #RealRockStar 💪💯 ...though I will continue to call my students rockstars 🤩 #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #FMUMKTG

Last year, @Oikos featured Connie Knight (Deion Sanders's mom), and they continue the theme this year. “Strength? How do you think I gave birth to you and your big head?” 🤣 #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

A roast is a clever idea- & one that perfectly aligns with @MrPeanut. You can join in the #MadeToBeRoastedContest (for $10k) by midnight tonight. Great use of SMM! ✅ #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

Gratitude goes a long way- esp 4 the @CrownRoyal that features @foofighters’s Dave Grohl. I ❤️ the “Help us turn game day into giving day” goal & ur social media comm guidelines! footer.diageohorizon.com/policy/Communi… #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

Liked that @kia built in the hashtag that they want consumers to use. #BinkyDad #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

I think @kia knows that all parents and caregivers have felt like #BinkyDad at some point. Nice (albeit outlandish) ad for this year’s #KiaTellurideXPro. 👶 #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl

People who are banned from social media and either buy or create their own are not good or bad. It is dependent on how the situation is addressed. If someone does take over the media and just shifts to the opposite end of the extreme to fit them, that is bad.#NKU205 #ICMKTG

2) @MacsNKY could use the World Cup to promote their business by applying for @FIFAcom's World Cup public viewing license. This will allow them to host a public viewing event and draw in fans as customers. #ICMKTG #NKU205

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

2) Celebrities deserve to have an opportunity to disclose banning with unjust cause but if they buy social media just to create an echo chamber it will be bad for social media in general. It would reduce the ability of entertaining a different perspective. #ICMKTG #NKU205

1) Historic figures and celebrities with Hispanic background can be used to reach the Hispanic market. Supporting the community with scholarships and job opportunities can have a stronger long lasting impact. #NKU205 #ICMKTG

1. @kleankanteen, a family owned, reusable water bottle company, has became a role model to brands across the globe. With their endless CSR efforts, they look out for customers & the planet. Their brand authenticity is one to talk, and brag, about! #ICMKTG #WVU389

1) To encourage student use of mental health services universities should utilize popular social media platforms. They could also put an effort in to organizing fun wellness events. NKU's counseling program could collaborate with @APBNKU to prepare one such event. #ICMKTG #NKU205

Okay, @Hellmanns… do you have some sort of multi-year discount for sponsoring Pete Davidson? We saw him last year but I enjoy the ad’s inclusion of Brie & Hamm (who doesn’t love a good pun?) 😉 #MakeTasteNotWaste #ICMKTG #WVU389 #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl

Welcome to #ICMKTG for the week of 11/1-6/2021. This week we confront the marketing issues of potentially addictive behaviors, sin marketing, celebrity endorsement, and marketing regulation. #wvu389 #wvu315 #UToledoMarketing #UAkronMarketing #LWU482Strat

1. I think sports gear brands such as @Nike can really succeed in this market because they can have their brand on various uniforms that will appear on TV and be seen all over the world and also sell apparel that fans will buy and wear. #ICMKTG #NKU205

Yep, it’s definitely #SuperBowlSunday. #BrandsForDays #ICMKTG #SBAds #BrandBowl #AdBowl #KelloggBowl #SB57ADS #BrandBowl57 #AdGradBowl #SMprofsBowl

Students should always feel that they can seek help. According to Greater Good Magazine, "to counter the stigma is to encourage students to monitor their mental health the same way they monitor their physical health." Being healthy and happy is what is important. #NKU205 #ICMKTG

Welcome to #ICMKTG Week 2 for Fall 2021! In marketing, as in many other aspects of society, credibility is a rising concern. This week, we discuss who we trust and why. #UAkronMarketing #WVU315 #WVU389 #UToledoMarketing #LWU482Strat

Notable brands are missing from this year's #SuperBowl. It'll be interesting to see those who continue to advertise during the Big Game AND the newcomers. Tonight is the BEST night for watching ads! 😍 #WVU389 #ICMKTG #SBAds #brandbowl #AdBowl #KelloggBowl #TXAdPrBowl #FMUMKTG

1) I think @GEICO has always (in my eyes) tried to make their brand relatable. What better way to do that than through a largely celebrated holiday. They have released many #GEICOween items including a costume generator, to appeal to more consumers. #ICMKTG #UAkronMarketing

Inclusion is important in today's society. An article from Forbes states, "Hispanics have a hunger for consumption, but prefer brands that speak their language and embrace their cultural heritage." Promoting this market will create great feelings of representation.#NKU205 #ICMKTG

In my opnion @Dove 's campaign for The Real Cost of Beauty did an amazing job of standing up for a real issue and forever changed the way we think about body image! #ICMKTG #WVU315

The Week 8️⃣ #ICMKTG Question explores #Netflix's announcement on so-called " #passwordsharing." Explain your answers. #WPI3650 #WVU389 #LWU482Strat #NKU205 #UMW417 #WMU2500 #UToledoMarketing #UNCWmktg For additional info, see this from the @TodayShow. youtu.be/sgDIZ9ZxlSc

1. I would invest in YouTube shorts because of how similar it is to TikTok. Tik tok has proven that it works and you can easily promote products. YouTube shorts would also work in a similar manner with promotions. #NKU205 #ICMKTG

Today, a majority of young kids follow their favorite virtual creators. An article from the website, Online Optimism, states that "11% of followers {are} ages 13-17." Issues arise since this age group is likely to be swayed by the promotion of brands by creators. #NKU205 #ICMKTG