#pathmaticsexplorer search results
The Black Friday/Cyber Monday report is here! We broke down holiday-themed spend by category & top brands from 2019-'21 to see how strategy & spend trends shifted. And don't forget OTT. Our newest channel gets its own holiday spotlight #PathmaticsExplorer okt.to/gwu2jU
Brands care about your New Year's resolutions too. Last week, #Peloton's top creatives highlighted their limited New Year deals. After Christmas, daily advertising spend on #Facebook increased by 74%. #PathmaticsExplorer
#Geico has invested around $32.3M in #OTT in the last 30 days. 73% of its budget on OTT has been dedicated to Geico Bundles, Geico Home Insurance, Geico Motorcycle Insurance, and Geico Auto Insurance creatives. #PathmaticsExplorer
#KFC under @yumbrands saw a 87% spike in Desktop Video spend from January 10 to January 11 with the new #BeyondFriedChicken. Yum! #PathmaticsExplorer #DesktopVideo
Following a record-breaking year for eCommerce, brands like @Walmart, @Kohls, @SnapfishUS, & more, have gone full throttle, encouraging consumers to buy earlier than ever. Check out the link to see what all the holiday fuss is about. #PathmaticsExplorer okt.to/exD8aj
[WATCH] Introducing new taxonomy for the Health & Wellness category. Todays launch brings deeper insights into Prescription & Nonprescription drugs, Vitamins & Supplements, Hospitals & Health Clinics, and more! Click the link below! #PathmaticsExplorer okt.to/jDqbLC
In celebration of #InternationalWomensDay, @Hersheys released its "Celebrate SHE" campaign nearly two weeks before the holiday. From February 23rd to March 7th, the video advertisement garnered 8.6 million impressions! #PathmaticsExplorer
Rare among top ranked advertisers, Pharma companies like @pfizer are spending even more than brands like @Apple @HBO and @Walmart to promote health awareness #pathmaticsexplorer #COVID19
#COVID19 @UniversalPics took a break from promoting #TrollsWorldTour mid-March in order to change course to an OnDemand Release - and it worked! The movie is breaking records as the largest digital release ever. #PathmaticsExplorer okt.to/U4dN6z
Teasing our upcoming Black Friday Report, here's a taste of the top advertisers w/ BF-themed spend between Sept. and Thanksgiving for 2019, '20, & '21. And by taste, we mean data - you should have thrown away your leftovers by now. #PathmaticsExplorer
#COVID19 @usaa took the #3 spot for the past 30 days in our Financial Services rankings, due largely to a large video buy on Yahoo on 4/2, promoting their COVID-19 response of returning $520 million to members with auto policies. #PathmaticsExplorer okt.to/e4qWsm
As we wind down 2021, @ring Pathmatics & @SensorTower would like to remind you to stay safe this holiday season - but unlike Ring, we'll never say its your last chance for anything - including more insights in the new year. See you in 2022! Happy Holidays! #PathmaticsExplorer
From December 26 to January 1, @riotgames ranked No. 19 on Pathmatics Explorer Top Advertisers list. As Riot Games gears up for 2022 plans for #LeagueofLegends, it moved up to No. 3, investing around $12.4M on Desktop Video in the last 7 days. #PathmaticsExplorer
In case you missed it... Check out Pathmatics' Black Friday & Cyber Monday report. We broke down holiday-themed spend by category & top brands from 2019 to 2021 to see how strategy & spend trends shifted. #PathmaticsExplorer #BlackFriday2021 okt.to/YHhT4b
In case you missed it... Check out Pathmatics' Black Friday & Cyber Monday report. We broke down holiday-themed spend by category & top brands from 2019 to 2021 to see how strategy & spend trends shifted. #PathmaticsExplorer #BlackFriday2021 okt.to/atASju
#Facebook seems the preferred channel for @cvspharmacy YTD, with 48%. Strangely enough, iOS dominates the channel's spend with 82% spend targeted to apple v. 18% android users. Does this mean you can't be CVS without iOS? TBD, we guess? #PathmaticsExplorer
The #3 top advertiser in the last 7 days, @Macys is cashing in on holiday spend, with 78% OTT. But while they sell everything under the sun, all but one of their top 15 ads are for perfume or cologne. Because dish towels probably aren't as popular a gift. #PathmaticsExplorer
No one is more loyal than a coffee lover. And with holiday blend comes holiday spend. See how @Starbucks @TheCoffeeBean & @dunkindonuts satisfied that caffein craving and digital strategy for the top brewed brands. #PathmaticsExplorer okt.to/zyf74i
Serving up their new crispy fries, @Wendys is not about soggy. Though we're not sure how effective their polling is, that we prefer their fries "almost" 2 to 1? Similarly, "almost" 2 to 1 prefer sparkling water to tap...but we'll take either and be happy. #PathmaticsExplorer
This @LAYS #LaysGoldenGrounds Twitter creative featuring 3x Super Bowl champion #JerryRice has football fans celebrating their favorite teams. @pepsi invested over $200k for this ad which garnered more than 39 million impressions. #PathmaticsExplorer
Check out February's Top 10 Advertisers on #OTT in the U.S. @ProcterGamble was the No. 1 advertiser across the OTT platforms that we analyzed, representing a 13 percent increase in ad spend from January 2022. Read more: okt.to/gSWlZD #PathmaticsExplorer
In celebration of #InternationalWomensDay, @Hersheys released its "Celebrate SHE" campaign nearly two weeks before the holiday. From February 23rd to March 7th, the video advertisement garnered 8.6 million impressions! #PathmaticsExplorer
In celebration of #InternationalWomensDay, @Hersheys released its "Celebrate SHE" campaign nearly two weeks before the holiday. From February 23rd to March 7th, the video advertisement garnered 8.6 million impressions! #PathmaticsExplorer
ICYMI: The Infections category ad spend increased roughly 250% to more than $42 million in Q4 2021. Download our State of Health and Wellness Ads Report to view the full analysis of top advertisers and trends: okt.to/E82o0u #PathmaticsExplorer #HealthandWellness
Major athletics went through a transformation two years ago. Most games canceled or held to cardboard cutouts of adoring fans. See how the NBA, MLB, and NHL adapted their campaigns during the 2020/2021 seasons: okt.to/oiIBK5 #PathmaticsExplorer #MajorLeagueSports
Major athletics went through a transformation two years ago. Most games canceled or held to cardboard cutouts of adoring fans. See how the NBA, MLB, and NHL adapted their campaigns during the 2020/2021 seasons: okt.to/bQ5nEt #PathmaticsExplorer #MajorLeagueSports
This @LAYS #LaysGoldenGrounds Twitter creative featuring 3x Super Bowl champion #JerryRice has football fans celebrating their favorite teams. @pepsi invested over $200k for this ad which garnered more than 39 million impressions. #PathmaticsExplorer
#Geico has invested around $32.3M in #OTT in the last 30 days. 73% of its budget on OTT has been dedicated to Geico Bundles, Geico Home Insurance, Geico Motorcycle Insurance, and Geico Auto Insurance creatives. #PathmaticsExplorer
#KFC under @yumbrands saw a 87% spike in Desktop Video spend from January 10 to January 11 with the new #BeyondFriedChicken. Yum! #PathmaticsExplorer #DesktopVideo
#Geico has invested around $32.3M in #OTT in the last 30 days. 73% of its budget on OTT has been dedicated to Geico Bundles, Geico Home Insurance, Geico Motorcycle Insurance, and Geico Auto Insurance creatives. #PathmaticsExplorer
From December 26 to January 1, @riotgames ranked No. 19 on Pathmatics Explorer Top Advertisers list. As Riot Games gears up for 2022 plans for #LeagueofLegends, it moved up to No. 3, investing around $12.4M on Desktop Video in the last 7 days. #PathmaticsExplorer
From December 26 to January 1, @riotgames ranked No. 19 on Pathmatics Explorer Top Advertisers list. As Riot Games gears up for 2022 plans for #LeagueofLegends, it moved up to No. 3, investing around $12.4M on Desktop Video in the last 7 days. #PathmaticsExplorer
In case you missed it... Check out Pathmatics' Black Friday & Cyber Monday report. We broke down holiday-themed spend by category & top brands from 2019 to 2021 to see how strategy & spend trends shifted. #PathmaticsExplorer #BlackFriday2021 okt.to/YHhT4b
The Black Friday/Cyber Monday report is here! We broke down holiday-themed spend by category & top brands from 2019-'21 to see how strategy & spend trends shifted. And don't forget OTT. Our newest channel gets its own holiday spotlight #PathmaticsExplorer okt.to/gwu2jU
Brands care about your New Year's resolutions too. Last week, #Peloton's top creatives highlighted their limited New Year deals. After Christmas, daily advertising spend on #Facebook increased by 74%. #PathmaticsExplorer
In celebration of #InternationalWomensDay, @Hersheys released its "Celebrate SHE" campaign nearly two weeks before the holiday. From February 23rd to March 7th, the video advertisement garnered 8.6 million impressions! #PathmaticsExplorer
#KFC under @yumbrands saw a 87% spike in Desktop Video spend from January 10 to January 11 with the new #BeyondFriedChicken. Yum! #PathmaticsExplorer #DesktopVideo
The holiday retail wars between three of the top retailers begins anew. With consumer spend rising, mega-retailers @Amazon, @Walmart, & @Target fight it out for customers, & joust on strategy. The weapon of choice - BIG digital budgets #PathmaticsExplorer okt.to/lSyPHx
Nothing screams oral hygiene like the holidays. Or, maybe it's just @burstoralcare flooding #Facebook & #instagram w/ toothbrush ads, w/ a 1200% increase, since Oct. On second thought, the threat of mistletoe is enough to scare anyone into holiday-brushing. #PathmaticsExplorer
Serving up their new crispy fries, @Wendys is not about soggy. Though we're not sure how effective their polling is, that we prefer their fries "almost" 2 to 1? Similarly, "almost" 2 to 1 prefer sparkling water to tap...but we'll take either and be happy. #PathmaticsExplorer
#COVID19 @usaa took the #3 spot for the past 30 days in our Financial Services rankings, due largely to a large video buy on Yahoo on 4/2, promoting their COVID-19 response of returning $520 million to members with auto policies. #PathmaticsExplorer okt.to/e4qWsm
This @LAYS #LaysGoldenGrounds Twitter creative featuring 3x Super Bowl champion #JerryRice has football fans celebrating their favorite teams. @pepsi invested over $200k for this ad which garnered more than 39 million impressions. #PathmaticsExplorer
#Geico has invested around $32.3M in #OTT in the last 30 days. 73% of its budget on OTT has been dedicated to Geico Bundles, Geico Home Insurance, Geico Motorcycle Insurance, and Geico Auto Insurance creatives. #PathmaticsExplorer
From December 26 to January 1, @riotgames ranked No. 19 on Pathmatics Explorer Top Advertisers list. As Riot Games gears up for 2022 plans for #LeagueofLegends, it moved up to No. 3, investing around $12.4M on Desktop Video in the last 7 days. #PathmaticsExplorer
The #3 top advertiser in the last 7 days, @Macys is cashing in on holiday spend, with 78% OTT. But while they sell everything under the sun, all but one of their top 15 ads are for perfume or cologne. Because dish towels probably aren't as popular a gift. #PathmaticsExplorer
[WATCH] Introducing new taxonomy for the Health & Wellness category. Todays launch brings deeper insights into Prescription & Nonprescription drugs, Vitamins & Supplements, Hospitals & Health Clinics, and more! Click the link below! #PathmaticsExplorer okt.to/jDqbLC
Rare among top ranked advertisers, Pharma companies like @pfizer are spending even more than brands like @Apple @HBO and @Walmart to promote health awareness #pathmaticsexplorer #COVID19
#COVID19 @UniversalPics took a break from promoting #TrollsWorldTour mid-March in order to change course to an OnDemand Release - and it worked! The movie is breaking records as the largest digital release ever. #PathmaticsExplorer okt.to/U4dN6z
No one is more loyal than a coffee lover. And with holiday blend comes holiday spend. See how @Starbucks @TheCoffeeBean & @dunkindonuts satisfied that caffein craving and digital strategy for the top brewed brands. #PathmaticsExplorer okt.to/zyf74i
As we wind down 2021, @ring Pathmatics & @SensorTower would like to remind you to stay safe this holiday season - but unlike Ring, we'll never say its your last chance for anything - including more insights in the new year. See you in 2022! Happy Holidays! #PathmaticsExplorer
Teasing our upcoming Black Friday Report, here's a taste of the top advertisers w/ BF-themed spend between Sept. and Thanksgiving for 2019, '20, & '21. And by taste, we mean data - you should have thrown away your leftovers by now. #PathmaticsExplorer
Following a record-breaking year for eCommerce, brands like @Walmart, @Kohls, @SnapfishUS, & more, have gone full throttle, encouraging consumers to buy earlier than ever. Check out the link to see what all the holiday fuss is about. #PathmaticsExplorer okt.to/exD8aj
Brands care about your New Year's resolutions too. Last week, #Peloton's top creatives highlighted their limited New Year deals. After Christmas, daily advertising spend on #Facebook increased by 74%. #PathmaticsExplorer
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