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Excited to be joined for today's fireside chat by Kyle Martin, Head of eCommerce at @factoryllc_lv, as he talks about eCommerce trends shaping the CPG industry! 🚀 #SamplerTalks

Don't forget to ask any questions you have for our speakers with #SamplerTalks. If you haven't already, you can still register and we'll send you the webinar recording after - bit.ly/3sqEA11

Start by thinking about how your brand can: - Lead with compassion - Make life easier - Keep it entertaining 👏🏼 #SamplerTalks

Consumers now have big expectations for brands in 2021, which means your brand message needs to mean more. #SamplerTalks

How has COVID changed the way consumers engage with brands? Nowadays, people live for the little things! So as a CPG brand, you should be creating content that provides an escape through amusement or amazement for your audience. #SamplerTalks

Kicking off today's webinar! Join the conversation or ask any questions you have for our speakers using #SamplerTalks 🚀

That’s a wrap! A huge thank you to our speakers, @KellyTMStewart @AJaamiel and to everyone who joined us - we loved having you and hearing your questions! #SamplerTalks

To wrap up, influencer marketing plays a massive role in a brand’s marketing mix and working with creators gives brands the opportunity to really bring their brand story to life! #SamplerTalks

These insights can then be put back into your sales and marketing efforts and possibly even help redefine your target audience. #SamplerTalks

@KellyTMStewart says one of the prime benefits of going digital when it comes to product sampling is the wealth of valuable data you collect during your program. #SamplerTalks

Planning how you continue the conversation with your consumers all the way to purchase is one of the most important aspects of a successful campaign. #SamplerTalks

Using a platform like Sampler can enhance your influencer marketing campaigns by enabling consumers to match and claim a free sample that fits their unique lifestyle and deliver it directly to their doorstep. #SamplerTalks

@KellyTMStewart says there's a whole new layer of complexity with social distancing measures and in-store activations out of reach, which makes the path to purchase a lot more complex. This is where #digitalproductsampling comes in. #SamplerTalks

So how do you drive people to experience the physical brand experience and eventually purchase after watching their favourite creators? #SamplerTalks

If you're looking to optimize conversion, investing in whitelisting can be the key to success. #SamplerTalks

"Organic campaigns are like a word of mouth recommendation from creators that create a conversation around your brand." - @AJaamiel #SamplerTalks

Where should you go to find these creators? #SamplerTalks

@AJaamiel says finding the right creators that align with your brand is one of the first steps to setting up a successful campaign. #SamplerTalks

Short answer - Influencers. Although they've been around for a while, their role in a marketer’s strategy has become even more vital in a post-pandemic world - because of the trust they’ve built with their audience. #SamplerTalks

Consumers now have big expectations for brands in 2021, which means your brand message needs to mean more. #SamplerTalks

Historically, retail stores have played the middle man, making it impossible to gather data from consumers. Today, we're now entering a new digital era where gathering data is not the challenge anymore, but gathering it correctly, organizing it, and managing is. #SamplerTalks

Where should you go to find these creators? #SamplerTalks

Here’s an example of how you can personalize your customer communication by gathering proper data and leveraging your CRM. #SamplerTalks

The 'New Normal' trends from our friends Eric Pierce @ New Hope Network & Sampler reveal conscious 'digital' consumers 📲 are committed to health & wellness buying🛒🌱behaviors driven by their 'values'. @newhopenetwork @ericsbites @SamplerBusiness #SamplerTalks #consumertrends

Planning how you continue the conversation with your consumers all the way to purchase is one of the most important aspects of a successful campaign. #SamplerTalks

With a deeper understanding and proper data collection, you're able to set-up your CRM to support personalizing your marketing campaigns. #SamplerTalks

The good news for marketers is that this doesn’t make experiential marketing a thing of the past but instead gives a fresh new opportunity to deliver a high-quality branded experience in a unique and most importantly - contactless, way. #SamplerTalks

So how do you drive people to experience the physical brand experience and eventually purchase after watching their favourite creators? #SamplerTalks

This is where digital product sampling comes in. You're able to provide your ideal consumers with samples based on their preferences while collecting all of the valuable data you need to build out personalized direct to consumer relationships. #SamplerTalks

Short answer - Influencers. Although they've been around for a while, their role in a marketer’s strategy has become even more vital in a post-pandemic world - because of the trust they’ve built with their audience. #SamplerTalks

Kicking off today's webinar! Join the conversation or ask any questions you have for our speakers using #SamplerTalks 🚀

Just kicked off today’s webinar ‘7 product sampling tips’ with @kellytmstewart and Francine Schoenwetter from @newhopenetwork! Follow the conversation with #SamplerTalks 🚀

Having clear objectives will allow you strategically design your program and acquire the insights you’re looking for. #SamplerTalks

Only a few minutes until the webinar begins! We'll be live-tweeting - join the conversation with #SamplerTalks! 🚀

How has COVID changed the way consumers engage with brands? Nowadays, people live for the little things! So as a CPG brand, you should be creating content that provides an escape through amusement or amazement for your audience. #SamplerTalks

Effective personalization requires brands to understand their customers in order to communicate with them at different stages of their life, and build a more tailored brand experience from beginning to end. #SamplerTalks