#programmatic101 search results
. @DCMarketingPro & @AAAS_News - What is #programmatic advertising? Stay tuned w/ notes from our #programmatic101
Every #time of the day causes for a different #marketing approach - made easier with #programmatic101
Proud to host #Programmatic101 tomorrow in D.C.! Learn from the experts: @exchangelab @MediaThirst @MultiView
What's the difference between #directbuys (CPM) and #RTB (eCPM)? It's all in the pricing and purchasing methods! #Programmatic101 #AdTech 💸💸
Have you thought about #ProgrammaticMarketing? Our #Programmatic101 workshop is about to start in #London
As part of our #Programmatic101 series this week, we're helping advertisers who are new to the industry better understand the different types of ad inventory bit.ly/3NlJJSM
#AWEurope watching the Programmtic Queen @dorsdors81 #programmatic101 #dorasentourage @YahooUK @Yahoo #yam+
How much should publishers charge for ad inventory — and how do brands get their money's worth? In @VerveGroupHQ's latest #BackToBasics blog, we take a look at 5 essentials for programmatic price floors. #programmatic101 #floorpricing hubs.ly/Q01yM-qG0
verve.com
5 Price Floor Essentials for Programmatic Advertising | Verve
How much should publishers charge for ad inventory -- and how do brands get their money's worth? Let's take a look at CPM vs. eCPM, dynamic floor pricing, and soft vs. hard price floors.
How much should publishers charge for ad inventory — and how do brands get their money's worth? In our latest #BackToBasics blog, we take a look at 5 essentials for programmatic price floors. #BackToBasics #programmatic101 #floorpricing hubs.la/Q01yMYtc0
As part of our #Programmatic101 series this week, we're helping advertisers who are new to the industry better understand the different types of ad inventory bit.ly/3NlJJSM
Programmatic advertising is the go-to way for buying and selling media spots online. Read this guide made by experts at Airtory to learn more about it! #Programmatic101 #AirtoryBlog airtory.com/blog/programma…
A few user groups that you would want to retarget - 1. Who only saw your #ad, but did not click 2. Who clicked on your ad but didn't reach the landing page 3. Who landed but didn't registered Here's everything about #retargeting - #Programmatic101 bit.ly/2Mugwuc
#Programmatic101 Simply put, #Campaign #Optimisation is a set of steps taken to improve performance based on a feedback mechanism. Here is a 7-step blueprint for you to start your optimisation journey - #MediaPlanning #MediaBuying #Adtech bit.ly/34OaeM7
#Ad #Impressions can be classified into 2 types - 1. Internal Impressions 2. External Impressions Here we take you through the 3 ways that you can classify an impression as internal or external. #Programmatic101 #AdTech #MediaBuying #MediaPlanning bit.ly/3oYGCU9
#Ad #impression measurement is dependent on one or more of the following ① Recording Mechanism ② Creative Format ③ Definition of ad impression Here is our detailed take on the exact process- #Programmatic101 #MediaBuying #MediaPlanning #DigitalMarketing bit.ly/3qUUfFr
quora.com
What are ad impressions and how are/do they generated?
Rohan Rai's answer: Ad Impression refers to whether an ad was delivered and rendered on publisher property (site/app) extensible to whether it was viewed by the user Ad impression measurement is...
Do servers delivering ads on desktop & mobile traffic have different capabilities? The differences are not stark but the two can differ based on the below parameters - ✅ Targeting ✅ User Identification ✅ Creatives ✅ Inventory #Programmatic101 bit.ly/3aaCqfx
#Programmatic101 What do #VAST & #VPAID mean? To standardise the new ad formats i.e. the video ads in #adtech, VAST specs came into being. With more complex advertisers' requirement VPAID was introduced later. More details below- #MediaBuying #VideoAds bit.ly/2K8jmnx
#Programmatic101 What is Partner throttling? It refers to giving preference to a particular demand by a platform against others. Here is a detailed explaination. #AdTech #DigitalMarketing bit.ly/36s34NM
quora.com
What is partner throttling?
Rohan Rai's answer: A frowned upon practice, especially by advertisers if they intend to spend money and a platform is throttling them and they are unable to do so It refers to giving preference to a...
Should you change your #targeting parameters even when your #campaign has been a success? Sounds counterintuitive yet it is a crucial step in further optimizing target segments. There should always be a room for experimentation. #Programmatic101 bit.ly/2GeFISo
#Programmatic101 The two most common #auctions in the world of RTB are - ① First Price Auction ② Second price auction Here are more details on how exchanges employ these auctions - #AdTech #MediaBuying #MediaPlanning #DigitalMarketing bit.ly/333GiKq
What are the major challenges facing #AdTech presently? Broadly these can be clubbed into following - ✅Privacy & Regulatory ✅Current market outlook ✅Technological advancements ✅Performance ✅Fraud Details here- #Programmatic101 #DigitalMarketing bit.ly/3jUdE50
#Programmatic101 series
Talking about digital #mediabuying, its types and essential steps to make programmatic media buying efficient: buff.ly/2THHXkJ
#Programmatic101 For those companies, agencies, and media buyers who are just starting testing waters of #programmaticadvertising and media buying - here's a collection of beginner's content on DSP: 📚 Beginner's guide to DSP: bit.ly/3bECCRz
A beginner's guide to #banneradvertising: what banner ads are, why use it, and how do that in the most efficient way: buff.ly/2yv6GRF #programmatic101 #programmaticexplained #bannerads #richmediaads #videoads #interstitialads #mobileads #mobilebanner
Every #time of the day causes for a different #marketing approach - made easier with #programmatic101
. @DCMarketingPro & @AAAS_News - What is #programmatic advertising? Stay tuned w/ notes from our #programmatic101
Have you thought about #ProgrammaticMarketing? Our #Programmatic101 workshop is about to start in #London
Proud to host #Programmatic101 tomorrow in D.C.! Learn from the experts: @exchangelab @MediaThirst @MultiView
In 2016 #Programmatic is 67.0% of total US #display spend -know who the players are with #Programmatic101 ow.ly/oQNB307cxFu @eMarketer
As part of our #Programmatic101 series this week, we're helping advertisers who are new to the industry better understand the different types of ad inventory bit.ly/3NlJJSM
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