Programmatic 101
@101Programmatic
Exploring the world of #programmatic advertising and #adtech Author - @v_chubakov
Ad Tech X: So @bokelley made a comedic video about fellow Ad Tech Founder / CEO Jeff Green. It was more like 10% comedy, 90% take-down. My advice to Brian: stay in your lane and leave such important work to professionals. I figured since I've made countless videos about Google,…
You asked for it: @aripap's (delayed) thoughts on AdCP. Will AI agents finally fix ad tech’s inefficiency problem, or just reshuffle it?
The digital advertising ecosystem is evolving fast, and AI agents are changing how it works. The User Context Protocol (UCP), newly donated by @LiveRamp to the @IABTechLab, solves a critical challenge in how agents understand, communicate, and collaborate in real time while…
Don't treat CTV as a standard display/video web campaign. When activating CTV, many people make mistakes - especially those with a PPC background. 1. Running an open-market campaign - if you target the open market, you’ll likely end up serving ads on FAST channels with massive…
idk how I missed it but CM360 has an integration with Rembrand now
Want to elevate your video campaign ROI? 🚀 Our new integration with @GetRembrand lets you streamline video creative activation via #CM360 across platforms. Advertisers can now use their existing CM360 setup to deliver non-disruptive, social-content-native formats with Rembrand.…
The introduction of ADCP comes just as everyone’s saying the open web is dead. I’ve been diving deep into it, researching every source I can find to really understand this new protocol - and it’s genuinely exciting. I’ve been looking at it mostly through the RTB lens, trying to…
🔻 Why Blind CPM Optimization Is Killing Your Campaign Performance The logic sounds simple: Buy more impressions -> reach more people -> get better outcomes. That’s the mindset behind cheap CPM buying. And it’s wrong. Low CPM doesn’t mean efficiency. It just means you’re…
Salesperson: “You mind if I pull up some slides to walk you through this?” Me: “Sure”
LALs ≠ new customers. Most platform-generated LALs + 3rd-party audiences show the lowest incrementality in prospecting. Algorithms chase easy conversions - often your own customers. Broad/contextual > “precise” LALs if your goal is net new conversions.
Be careful with LALs and 3rd-party audiences. I’ve checked incrementality across dozens of prospecting tactics - and platform-generated LALs usually perform the worst. Great platform CPA ≠ incremental growth. Most of those “new” users are your existing customers.
B2B marketing isn’t just SEO and whitepapers anymore. @aripap and @ericfranchi talk with Scott Stedman about creativity, data, and how AI is reshaping the way brands stand out. Link below👇
Be careful with LALs and 3rd-party audiences in your prospecting campaigns. I check incrementality across all prospecting tactics, and what I usually see in the data is that platform-generated LALs and 3rd-party audiences show the lowest incrementality compared to broader tactics…
Amazon just announced Fabric, a new environment in which RTB companies pay much less for bandwidth and get lower latency. @slayser8 will be talking about this at #marketecturelive on Monday. Link below:
This morning, Prebid.org posted an updated attempting to clarify ongoing confusion about its TID change. In short: 🔺TIDs are still optional 🔺Prebid isn’t forcing anyone to switch 🔺Forthcoming Prebid.js update will allow choice between global or SSP-specific TIDs
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