IAB Tech Lab
@IABTechLab
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem
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Unlock the real power of emerging CTV ad formats with @Plex’s Zach Chapman and Audrey Layman, @GumGum’s Steve Nash, and @Magnite’s Chris Signore as they break down the newly defined CTV formats with real examples, results, and opportunities to scale: okt.to/QWs1Ny
Just 2 days until #IWantMyCTV! Don’t get left behind as we unpack next-gen ad insertion and delivery including emerging standards that will redefine ad stitching and delivery quality and much much more: okt.to/Bw3vfE
Join @TheTradeDesk’s Taylor Ash to break down how buyers are reshaping sports, news, and cultural tentpoles with smarter access, better frequency control, and cross-screen precision at #IWantMyCTV in NYC THIS WEEK on Dec 4! bit.ly/4pN9Jcp
Cyber Monday is here AND since #IWantMyCTV is only 3 days away, we’re offering a one-day only deal with code CyberMonday for 25% off! Join us as we deep dive into scalable streaming, signal clarity, fraud protection, and the future of video monetization! bit.ly/3MydKmo
4 days left! If your team cares about ad fraud, device spoofing, or invalid traffic in CTV then #IWantMyCTV is the television event you need to be at: okt.to/tih2Mw
5 days to go! Join us at #IWantMyCTV as we define standards for TV tackling all the topics everyone wants clarity on including how to deliver consistent viewer experience across wildly inconsistent CTV environments. Get your ticket now: okt.to/ZLlUcx
In just 6 days we’ll be unpacking how TV distribution is shifting toward the edge and what that means for quality, cost, and control at #IWantMyCTV. Don’t miss out, secure your spot today: okt.to/5YNU9S
One week until #IWantMyCTV in NYC on December 4th where we’ll be breaking down the future of CTV! The biggest screen in the home is evolving fast. Don’t watch from the sidelines get your ticket now: okt.to/drfZ2I
APIs Oh My! Join Kyle Turner from @philoTV as he unpacks how multiple APIs power programmatic CTV, both independently and together to elevate the whole ecosystem. Don’t miss this deep dive into building smarter, more connected ad experiences: okt.to/3kyFsM
Join @Equativ’s Curt Larson at #IWantMyCTV where he’ll unpack the messy, magical, and sometimes downright weird realities of bringing programmatic into CTV. Expect honest takes, sharp insights, and maybe even a Buffy the Vampire Slayer reference: okt.to/NMUh1i
Only 10 days left until #IWantMyCTV in NYC on December 4th! Don’t miss out on a full day of presentations, technical demos, and expert panels: okt.to/9zib0U
Programmatic is messy, magical, and about to get real at #IABTechLab’s #IWantMyCTV on Dec 4 in NYC! Join @Google’s Chris White to unpack what it really takes to make programmatic work for CTV from AI-generated ads to transparency headaches & signal chaos: okt.to/tqLoTI
#IABTechLab’s #IWantMyCTV is just 14 days away! The Advanced TV event of the year will bring together the top minds in CTV, programmatic, addressability and measurement. You won’t want to miss this, register now: okt.to/tY10VH
Dive into the future of streaming economics with @Fastly’s Simon Wistow at #IWantMyCTV event on Dec 4 in NYC as he breaks down how edge-powered architectures unlock smarter content: okt.to/UqpuNx
Get ready to rethink what’s possible on the biggest screen in the home! At #IABTechLab’s #IWantMyCTV event on December 4th in NYC @itsfreetelly’s Mike Shehan will be diving into the next generation of CTV ad formats! okt.to/YltxzQ
Dive deep into the largest botnet of infected CTV devices ever uncovered, BADBOX 2.0, with @SecureWithHUMAN’s Lindsay Kaye at #IWantMyCTV in NYC on Dec 4! You’ll want to hear how this operation was discovered and what it means for the future: okt.to/dZfOgP
WTF is the Agentic RTB Framework v1.0 (ARTF)? Read all about how this new framework moves auction logic, fraud checks, and data enrichment into the same containerized environment while cutting latency in a recent @Digiday article!: okt.to/7jPVye
Recent @AdExchanger article on #IABTechLab’s brand new Agentic RTB Framework v1.0 (ARTF)! This new framework paves the way for a more comprehensive & efficient media buying marketplace and this containerized approach will help cut down response time: okt.to/Fl8JRI
Last week #IABTechLab hosted our #InternationalSummit in London! Many of these discussions included AI in some way along with how programmatic, LLM monetization, and the emerging agentic web are converging fast. Read more here: okt.to/xFuBP0
Programmatic is getting an upgrade with Programmatic is getting an upgrade with the Agentic RTB Framework v1.0 (ARTF)! Think faster integrations & stronger security while creating a common language for deploying agents. Public comment until Jan 15, 2026: okt.to/WRd097
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