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Hey, today is my last day at AdMonsters. It's been a wild, extremely illuminating three years! I'll be reactivating my old Twitter handle, @LaRuminator -- follow if you care to. Otherwise, if you had met me in this role, you'll likely continue seeing me around...
Hey, I wrote this -- Part 2 of this "Three Pillars of Ad Quality" series, looking at how tech can help publishers get ahead of tricky ad creative compliance issues @AdMonsters @AdLightningTech admonsters.com/three-pillars-…
You answered our publisher survey about demand partner evaluation and ad quality, and I looked for signals in the data. Here's the new @AdMonsters playbook that came of it (w/ @GeoEdgePro): admonsters.com/playbook/deman…
admonsters.com
AdMonsters Playbook: Demand Partner Evaluation and Ad Quality - AdMonsters
This new playbook, developed with GeoEdge and based in part on a survey of publishers, lays out new ground rules for publisher/demand partner relations.
Hey, I'm at #OpsNY for Day One -- I'll be at #programmania this afternoon. Will you??
Hey, publishers, take this @AdMonsters survey about how you evaluate demand partners! Results will help us develop a playbook on the subject. SurveyMonkey says it takes an avg of 5 mins to complete, so why not? surveymonkey.com/r/NLL65JC
Anyway, I just misread “Mark Zuckerberg testifies before Congress” as “Mark Zuckerberg selfies before Congress,” so that's how my Tuesday is going
I was pretty enthusiastic about brands taking programmatic in-house, like, a year and a half ago. In retrospect, I jumped the gun. Now is a better time to get this convo rolling, really
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. admonsters.com/lets-take-insi…
Fun read. Agree with @jhlava: "Sitting on all this data" always sounds to me like "We have this stuff; we think there's value in it, but we don't know what to do with it yet."
Publishers, Stop Saying You’re ‘Sitting On A Pile Of Data’ bit.ly/2pQvRpS by @jhlava, @WatsonAds
Little something I wrote after I asked expert people questions like, "What happened to S2S?," "How do we feel about EBDA?" and "How's your programmatic guaranteed biz doing?"
A look at where the digital media industry is with advanced programmatic issues, inspired by conversations at PubForum earlier this month admonsters.com/deeper-into-pr…
admonsters.com
Deeper Into Programmatic: Where We Are With S2S, Programmatic Guaranteed - AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.
Another one I wrote, for the @admonsters Ad Ops #Decoder. With Facebook under fire again, Zuck has endorsed something that sounded like the Honest Ads Act. So what's that act, and does it have legs? admonsters.com/ad-ops-decoder…
admonsters.com
What Is the Honest Ads Act? - AdMonsters
The call for Facebook to be more transparent about who's paying for political ads on its network brings the Honest Ads Act back into the spotlight.
I wrote this today: Everyone in digital wants transparency, and blockchain promises it. But you probably want to draw the line on what you reveal SOMEwhere, right? @admonsters admonsters.com/are-you-ready-…
admonsters.com
Are You Ready for the Transparency Blockchain Promises? - AdMonsters
Blockchain promises the transparency the ad industry needs to clean up the supply chain. But it could discloses fees, harming companies along that chain.
If you say “Rob Beeler killed it,” it’s probably because he’s done a great job at #pubforum, not that he actually killed anything or anyone #PubForum
Hi, I also wrote this today
#OPSPOV from @admonsterbrian: If Amazon launches an Alexa advertising effort, the effects could have a huge impact on the industry at large admonsters.com/assessing-amaz…
Hi, I wrote this today
Ad Ops #Decoder returns: Being on board with ads.txt is just the start! Bring on ads.cert admonsters.com/ad-ops-decoder…
I took a look at the best (and/or most prescient) articles published on the @AdMonsters site in 2017, and here's the highlight reel. See you in 2018! admonsters.com/best-of-admons…
admonsters.com
Best Of AdMonsters 2017 - AdMonsters
Looking back at what AdMonsters has published in 2017, here are 10 of the best (and/or most prescient) articles we've posted this year.
The end of the year is a fine time to roll up everything we know about becoming GDPR-compliant -- and it's really quite a bit! @admonsters @TheMediaTrust admonsters.com/state-of-gdpr/
admonsters.com
The State of GDPR: Publishers’ Questions Answered - AdMonsters
As guidance about GDPR compliance becomes clearer, publishers and experts weigh in on the process of preparing for this data law.
Can publishers compete with Facebook and Google in video? Tout's Michael Downing tells @admonsters there's a way: @Tout admonsters.com/punching-above…
This came up at @AdMonsters #OpsX last night: Still confusion over what "programmatic guaranteed" means, vs. other similar terms. New Ad Ops #Decoder looks at how pubs can help nail down a definition: admonsters.com/ad-ops-decoder…
New Ad Ops #Decoder at @admonsters explains supply-path optimization, including how publisher insight makes it better for both buy and sell sides admonsters.com/ad-ops-decoder…
Ending net neutrality? Someone tell the FCC ISPs aren't just ISPs anymore (unless you want to see them overtake Google/Facebook) @AdMonsters admonsters.com/ending-net-neu…
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