Forge Group
@ForgeGroup_
Programmatic Transformation Consulting | We help brands maximize value based on a foundation of transparency | Audit, Strategy, Contracting, & Resource Planning
Anda mungkin suka
Some news... we have been acquired by UK based programmatic consultancy @TPAdvisory . More info in the below, but we would like to say a huge thank you to all of our clients who have supported us on our journey! theprogrammaticadvisory.com/2019/10/10/the…
Digital Ad Market Soars To $88 Billion, @Facebook And @Google Contribute 90% Of Growth bit.ly/2KbsO4h by @SarahSluis
Why We Need Checks And Balances In Digital Advertising bit.ly/2IxZWWz by Mike Hans, @ForgeGroup_
If you’d like to have a conversation to learn how to protect your brand from rebates and this non-transparent ecosystem, please reach out to us! #transparency #programmatic #rebates #adtech adage.com/article/cmo-st…
Jake Davidow is laying out some tough truth right now on programmatic in-housing. His recommendation to aggressively pursue ad quality via transparency and whitelisting are spot on. #ANAAFM #transparency #adtech
In light of the current presentation at #ANAAFM here’s a helpful framework for defining #transparency in practice
Rebates you can expect by media vehicle. If this shocks you we should talk! There are mechanisms to protect your brand. #ANAAFM #Transparency #adtech @ANAmarketers
When we talk #transparency service models always come up. Here’s a way of thinking about #programmatic transparency and how to achieve it with a sustainable service model. This is going to be a key discussion point at #ANAAFM @ANAmarketers
Review the new @IABTechLab guidelines for #identifiers for advertising (IFA) on #OTT video platforms – and send your comments by 5/3 bit.ly/2Ef8r2H
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. admonsters.com/lets-take-insi…
admonsters.com
Let’s Take This Inside: The State of Programmatic In-Housing - AdMonsters
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of Forge Group explains how that's finally happening.
10 nuggets from the ANA Media Conference from P&G, Target, J&J, AB InBev and more. lnkd.in/dNAfcrf bit.ly/2FuiqXn
IAB Europe unveils its GDPR Transparency & Consent Framework mtech.today/2Hhq8R0 via @martech_today
.@Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle bit.ly/2oW6FO5 by @JamesHercher
80% of companies are unprepared for the EU's new data protection laws. If yours is one of them, you need to do these things immediately: goo.gl/HZLUXy
Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50% thedrum.com/news/2018/03/0… via @thedrum #Programmatic #AdTech #Transparency
Agreed, this is a tough transition time for many but there's light at the end of the tunnel!
A terrific piece from EA's Belinda Smith (@BJStech) and also ANA Media Leadership Committee member - The Transparency Hangover adexchanger.com/brand-aware/th… @AdExchanger
#ANAmedia 5 key points recap: 1) move from generalization to personalization 2) in house (in many flavors) is the future 3) quality > quantity 4) put the consumer first 5) 2018 is about taking back control
Accreditation, transparency, and third-party measurement is key to enhanced ad safety.#ANAMedia
United States Tren
- 1. #911onABC N/A
- 2. Fanone N/A
- 3. harry styles N/A
- 4. Jack Smith N/A
- 5. #BTS_WORLDTOUR N/A
- 6. #Aperture N/A
- 7. #HellsKitchen N/A
- 8. #YIAYhouse N/A
- 9. Minter N/A
- 10. Fable N/A
- 11. Oliver Moore N/A
- 12. Massie N/A
- 13. Lady Vols N/A
- 14. WE BELONG TOGETHER N/A
- 15. Azzi N/A
- 16. Sinners N/A
- 17. Maki N/A
- 18. Happy Anniversary N/A
- 19. Kelly Oubre N/A
- 20. Hanoi Jane N/A
Anda mungkin suka
Something went wrong.
Something went wrong.