AdYapper
@AdYapper
AdYapper's digital ad optimization platform drives cost-savings & revenue by making sure the ads you buy reach the customers you value most.
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Digiday reports: Your DSP said you were on 2500 websites. Wrong - try 700,000! @AdYapper gives @Digiday new data. digiday.com/marketing/bloc…
digiday.com
Brand safety remains a frustrating game of Whack-A-Mole
Because the reporting on exchanges is insufficient and ad networks obfuscate domains, blocked websites still push their inventory through channels that claim to bar them.
Pop-unders & hidden sites pervasive - eroding ad performance. @AdYapper CEO shares latest with @Digiday @RossBenes digiday.com/marketing/ad-t…
.@adyapper solves this horrible problem. Mercedes, Waitrose & others inadvertently funding terror thedrum.com/news/2017/02/0… #adfraud #adtech
Digital marketers, you need @AdYapper. Study finds 50%+ of uncertified apps carry #adfraud, 10% in app traffic bit.ly/2hw2s2y
Why traditional brand safety & blacklisting fails. Ad spend optimization platform @AdYapper speaks out & can help. digiday.com/agencies/site-…
CEO of @AdYapper outs why you see the same video ad over & over - more nefarious than you think. #VolumeOverValue digiday.com/platforms/same…
Happy to share any data or insights if people have questions. Ask here if that's easier. CC @ElliotHirsch
It's not just Facebook, folks. AdTech's fundamental flaw: Good inventory is NOT infinite. Beware. #MT Media Truth wsj.com/articles/cmo-t…
wsj.com
CMO Today: Facebook Artificially Inflated Average Video Viewing Time
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
In AdTech, SaaS is the only thing that makes sense and this new industry article is just the start. lnkd.in/eWTv9wc
Register free: scorecard & optimize video ads, look beyond industry #viewability standards to outperform ow.ly/10maRb #digitalads
How Changes In How We Measure Ads Will Unleash Creativity via @forbes ow.ly/10jq0f #digitaladvertising #viewability #adfraud
RT @emarketer: Marketers are devoting a lot more of their budgets to programmatic, according to our latest #eMreport ow.ly/102A6Z
Middlemen vendors get $0.60 per dollar, per Expedia mktg director via @WarcEditors - Programmatic is 'inefficient' bit.ly/224eD82
New #DigitalAdvertising white paper: Overcome #viewability & #adfraud challenges by managing your supply chain: ow.ly/Xm5Fo
Via @YahooFinance: AdYapper #DigitalAd Optimization Platform Backed by MRC Accredited Video #Viewability Measurement ow.ly/XUIxB
Proud to join @builtinchicago 2016 Top 50 #Startups to Watch, changing the way business gets done, Chicago & beyond! bit.ly/1OWsnWR
50 startups to watch @BuiltInChicago -- congrats to @opternative @EarshotInc @SwipeSense @cloudspotterapp @adyapper ow.ly/XziPf
Boosting ROAS for clients - Marketing / FinTech firm @AdYapper named in Chicago's Top 50 Companies to Watch in 2016! buff.ly/1Shvpcy
#Advertisers trying to overcome non-viewable waste, #adfraud, must address the supply chain. More--> ow.ly/Xm5Fo #ABCInteraction
Advertisers must own deeper metrics RT @TimRCain: Viewability is just a gateway for deeper engagement metrics @hugodrayton #ABCInteraction
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