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HexCladโs #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-makingโฆ I just built a template that automatically integrates into any brand with justโฆ
Letโs rethink how we approach testing in ad campaigns. Most brands test creative just to โsee what worksโโbut what if you started with a reason behind why youโre testing in the first place? Instead of throwing things at the wall, try structuring your testing like this: ๐โฆ
100% If CVR is lower, you are maybe hitting a real TOF audience, which means this ad is bringing new eyeballs to your ecosystem, which helps your other ads and account overall
someone who watches 35 seconds of video is far more qualified than a quick image click, even if cvr looks lower
Oh man, I tagged the wrong @motionapp_ ๐คฆโโ๏ธ But for real... I don't crush on very many SaaS companies, but these people are doing everything right. If it's not part of your stack... are you even playing the game?
Ok, letโs make it official. Iโd like to introduce you formally, to my AI Creative Strategist. ๐ + (bonus a the bottom) Yโall know I am an AI skeptic, so my standards are high. But after 6 months, but we have arrived. ๐ง ๐ค It will roast your ads like Gordan Ramsay, but thenโฆ
Iโve spent the last month rigorously testing all the ai ad makers and this is 0% surprising.
BREAKING: Icon, a non-functional AI ad maker backed by 69 investors became a basic creative agency
Most brands think A.I.D.A. is just marketing theory - here's how we use it with precise timing to create $200K performers.
Here is what folks miss when they obsess over email and SMS capture popups: Your most qualified leads are always going to be people who have already purchased from you. This is something @chrisorzy says oftenโit's true! If you've ever run lead gen ads on Meta and actuallyโฆ
Your creative isn't failing because of production quality. It's failing because you're targeting the wrong psychological triggers. The process that changes everything: โ Research customer pain language in reviews โ Identify core emotional drivers per persona โ Build conceptsโฆ
Donโt know who needs this, but ๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ฎ ๐ฝ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐-๐ฏ๐ฎ๐๐ฒ๐ฑ ๐ฝ๐ฟ๐ผ๐บ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐ฑ ๐ฐ๐ผ๐ป๐ฐ๐ฒ๐ฝ๐๐ ๐๐๐ถ๐ป๐ด ๐๐ถ๐ป๐ฑ๐๐ถ๐ด๐ต๐ ๐๐ถ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฑ ๐ฅ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐ (copy and paste this one): โธป Instruction: I want toโฆ
The problem isn't that CPM, CTR, CPC, etc. don't matter. The problem is that they're what's called endogenous variables in statistical modelling: "An endogenous variable is one whose value is influenced or determined by other variables within the same statistical model."โฆ
Seen it plenty of times โwow yesterday was a great sales day what happenedโ Checks accountโฆ โDamn our CPC dropped by 50%. We spent the same and drove 2x the traffic, CVR only dropped by 10%โ CPM, CPC, Reach, Impressions, CTRโฆ you might write them off - but they all impactโฆ
Seen it plenty of times โwow yesterday was a great sales day what happenedโ Checks accountโฆ โDamn our CPC dropped by 50%. We spent the same and drove 2x the traffic, CVR only dropped by 10%โ CPM, CPC, Reach, Impressions, CTRโฆ you might write them off - but they all impactโฆ
Traits of a lazy media buyer: - poor naming conventions (- copy - copy - copy) - not reviewing ad performance, not pausing creatives or optimising campaigns - acting reactively rather than proactively - problem focused rather than solutions What else is a bad trait?
Cold take: more or less all individual ad metrics are irrelevant. Why? Because there are so many combinations of metrics that lead to good results. An ad can have a low CTR, but everyone who clicks on it buys because it's a perfect fit for them. So, your CVR and ROAS areโฆ
These 8 n8n automations can replace your entire marketing team. They handle creative testing, research, copy, reporting - and run 24/7 without asking for a raise. Built for businesses that need to move fast without bloated teams or overpriced tools. I use these daily. Youโฆ
2 / Meta Creative Co-Pilot โ analyzes campaign performance every 3 days โ sends your top 3 ads w/ ROAS, CPA, spend โ breaks down whatโs working in the messaging โ gives 3 new copy + headline variations to test โ drops everything straight into Slack Resource link:โฆ
Whatโs stopping you from: 1. Copying 100 raw customer reviews into a doc. 2. Uploading that doc into ChatGPT. 3. Asking ChatGPT to ditch the usual analysis with this prompt: โ๏ธโ๐๐ฏ๐ข๐ญ๐บ๐ป๐ฆ ๐ต๐ฉ๐ช๐ด ๐ฅ๐ข๐ต๐ข ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ข๐ฅ ๐ฃ๐ฆ๐ต๐ธ๐ฆ๐ฆ๐ฏ ๐ต๐ฉ๐ฆ ๐ญ๐ช๐ฏ๐ฆ๐ด...๐ธ๐ฉ๐ข๐ต ๐ข๐ณ๐ฆโฆ
The most transformational insight I've learned about AI is this: The magic is in the training data, not the prompt. The massive LLMs everyone uses is like an ocean of all human knowledge. To catch a legendary tuna you need a huge prompt apparatus that is is overly explicit andโฆ
"I would beg you not to start an e-commerce business." @taylorholiday is the CEO of an ad agency that primarily services ecommerce businesses, yet that's still his advice to all of us. That's because he says that the path to liquidity, cash flow, and M&A market just aren'tโฆ
I'm going to be vulnerable here, so be kind: Working with a client where our Meta video CPMs are >$80 in 85% of cases. The product is a hybrid near term/long term solution & is replenishable. HOW do you get videos to convert better? Our soft metrics on some videos are great.โฆ
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