Tony Chopp
@tonychoPPC
Here to talk eComm + Paid Media. VP Paid Media & Client Success @CommnThreadCo
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META Performance Marketing Summit with the CTC social squad. AI, ASC, generative creative, strong signal to feed optimization models, clean catalogs to feed Shops, and Reels!!
Lots to take away from the Keynote @ #GML2024, but something that stands out: Longer, more complex searches + paired with AI Overlay + Ads above, below, and within the AI Overlay. This is where search is heading. Not "Searches", but "Answers".
This week we (CTC) got to help Snoop sell Stoves and Lebron launch a new line of Nike products. Getting to work alongside incredible marketers with big visions is inspiring.
This is new, and interesting, and likely useful, and possibly problematic in the short term. Google Merchant Center is beginning to use website crawl data to automatically add products. No feed required.
ROAS Goal rolling out to ASC. Today is a good day. CTC Methodology + META Ads Platform Trajectory
I'm Hiring: Director of Paid Social. Big job. Big spotlight. Big spend. Big team. Big impact. Big opportunity. boards.greenhouse.io/commonthreadco…
The test has officially concluded. This brand set out to spend $600k to determine the optimal Meta account structure. End Result: Their account is now running on Conversion segmented Cost Cap campaigns. I had guessed Cell 2, so this outcome is not what I originally expected...
This brand is spending $600k to determine the optimal Meta account structure. Cell 1: Conversion campaigns, segmented by product category, w/ bid caps. Cell 2: ASCs, segmented by product category Cell 3: Single ASC Which cell wins? I’ll report back in 3 weeks with the results.
Also...woah. A Google Search. With no ads, above the fold. Woah. Looks great though.
I bought a Solo Stove Mesa this week, as a gift. About 2 months after seeing a CTV ad. By going to the site directly. Or maybe from a Google search, I can't remember. Actually, nevermind—I bought in on Amazon. Attribute that.
If the Triple Whale pricing change makes you sad I'll offer you Statlas Light for FREE for 6 months. No credit card required. Just comment 😭🐳 below and i'll DM you.
We spent $4.1M over 3 months to determine the optimal Google campaign type. 1. Standard Shopping vs. 2. PMax, shopping feed only vs. 3. Performance Max, full asset group PMax feed only drove the highest volume of Contribution Margin dollars at the most efficient CM:Spend ratio.
Looking across >$3B in 2020-2023 DTC revenue: The data indicates that brands realized the value from their 2020 new customer growth over the course of 2021-2022, with flat new customer growth during that time period. There’s some real bad news, but also one hopeful data point…
5 Jobs We're Hiring For Right Now At CTC 1. Data Analyst 2. Director of Business Intelligence 3. Solutions Architect - Specialty in data integration 4. Statlas Customer Success Manager 5. Paid Media Strategist Apply here: boards.greenhouse.io/commonthreadco… Or DM me for more info
No doubt, chatGPT is the future of Search (find). chat.openai.com
Nice job @burtonsnowboard, you got me with a Display Ad. New step-on bindings for Winter 23'. I'll click.
You can now OPTIMIZE for LTV with Facebook Ads 🤯 Let me show you how, and give you some real data on what the early results have been...
United States Trends
- 1. Comey 85.2K posts
- 2. Thanksgiving 159K posts
- 3. Pentagon 13.1K posts
- 4. Halligan 25.9K posts
- 5. #WooSoxWishList 7,683 posts
- 6. Opus 4.5 2,305 posts
- 7. Department of War 18.5K posts
- 8. Jimmy Cliff 31.4K posts
- 9. Mark Kelly 66.5K posts
- 10. Max Brosmer N/A
- 11. Dismissed 41.7K posts
- 12. Hegseth 22.1K posts
- 13. #NutramentHolidayPromotion N/A
- 14. TOP CALL 5,664 posts
- 15. Department of Defense 3,653 posts
- 16. Tish James 3,899 posts
- 17. Ja'Kobi Gillespie N/A
- 18. AI Alert 3,842 posts
- 19. Nate Ament N/A
- 20. Statute 15.9K posts
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