zachmstuck's profile picture. Founded Homestead, a growth marketing agency for 7-9 figure eCommerce stores. Currently building DTC brands.

Zach Stuck

@zachmstuck

Founded Homestead, a growth marketing agency for 7-9 figure eCommerce stores. Currently building DTC brands.

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Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about: - Building systems for cranking out creative assets weekly (ugc/statics/videos) - Landing page testing - Getting creative with offers (not just %/$ off) - Email/SMS flow optimization


Just because an ad has been on for a long time, doesn’t mean it’s working. You must look at engagement and volume of engagement (specifically comments) by date. I have ran ads on purpose to confuse lazy competitors for this exact purpose.

I built an AI Facebook ad expert with @gumloop. It finds your competitors' best performing ads, writes 30 scripts and sends them to TikTok Shop creators to record. If your ads are falling flat, then you need this before Q4 starts. All you have to do is message your ad…



Zach I can’t scale and all my ads are diversified creatives…

zachmstuck's tweet image. Zach I can’t scale and all my ads are diversified creatives…

You make internet money but live in bumfuck Wisconsin…so most people assume you’re a either a drug dealer or a potato farmer. No joke, I got asked if was a potato farmer today. lmao


How to win (reminder for myself). Do not get an ego. Resist the flex. You will get carried away getting complements, which will become a distraction and will slowly ruin all your progress. Help people. Help a lot of people. It comes back around. Never stop learning. Small 1%…


So now we’re running ads to raise funds for CPG brands? 🤔

zachmstuck's tweet image. So now we’re running ads to raise funds for CPG brands? 🤔
zachmstuck's tweet image. So now we’re running ads to raise funds for CPG brands? 🤔

Looks like a new chapstick cpg brand Would probably buy

friend came in will let yall know how it is

nizzyabi's tweet image. friend came in

will let yall know how it is


There has been a chinese brand that's been knocking off Hollow's products on Amazon for over a year. Tried to get them shut down for trademark infringement multiple times, Amazon has been zero help. Finally had the idea to get their product tested by a 3rd party lab. Zero…

zachmstuck's tweet image. There has been a chinese brand that's been knocking off Hollow's products on Amazon for over a year.

Tried to get them shut down for trademark infringement multiple times, Amazon has been zero help.

Finally had the idea to get their product tested by a 3rd party lab.

Zero…
zachmstuck's tweet image. There has been a chinese brand that's been knocking off Hollow's products on Amazon for over a year.

Tried to get them shut down for trademark infringement multiple times, Amazon has been zero help.

Finally had the idea to get their product tested by a 3rd party lab.

Zero…

Beyond stoked to announce that Homestead has been named Agency Partner of the Year Americas 2025 by @klaviyo!!! Massive shoutout to @_RileyTrotter, @jsappington, @kellybird__ for putting on an absolute clinic and smashing retention for our 7, 8 and 9 figure DTC clients! Very…

zachmstuck's tweet image. Beyond stoked to announce that Homestead has been named Agency Partner of the Year Americas 2025 by @klaviyo!!!

Massive shoutout to @_RileyTrotter, @jsappington, @kellybird__ for putting on an absolute clinic and smashing retention for our 7, 8 and 9 figure DTC clients!

Very…
zachmstuck's tweet image. Beyond stoked to announce that Homestead has been named Agency Partner of the Year Americas 2025 by @klaviyo!!!

Massive shoutout to @_RileyTrotter, @jsappington, @kellybird__ for putting on an absolute clinic and smashing retention for our 7, 8 and 9 figure DTC clients!

Very…

Joe has been a customer for a few years now, but to get an organic shoutout like this was a pretty rad moment for the brand. Definitely has had me and the team buzzing!


We’re doing a Q&A on this week’s episode of Scalability School. 👀 Here are some topics that are top of mind for me and the guys: - BFCM - Hiring/Firing - Cutting OPEX Drop your questions in the comments or message @brad_ploch or @andrewfoxwell, their DMs could use some love.


I’ve started a group chat with people spending +$100k/day on Meta. Be prepared to get grilled on who you are (no anon allowed), what your brand is and before being invited in you are required to hop on a video call with me to prove spend. DMs are open.

zachmstuck's tweet image. I’ve started a group chat with people spending +$100k/day on Meta.

Be prepared to get grilled on who you are (no anon allowed), what your brand is and before being invited in you are required to hop on a video call with me to prove spend.

DMs are open.

Jordan taught me this very important lesson a few months ago. Listen up if you want to SKALE

Once you find "Natural CAC" - if you can figure out how to give as much money to meta at this number, or this ROAS, you have unlocked a 9 figure inflection point. You can raise budgets from $3k on monday to $30k on friday and $150k on sunday and every media buyer who actually…



9 figure brand owners… What does your finance team look like? What is in house, what do you hire out?


DTC X… have you actually scrolled IG lately? How many more ads can they cram into the UI??? I don’t normally use the platform (don’t even have FB app on my phone) outside of checking out stories of close friends, but holy shit. Open the app, first post is an ad. Then it…


The best retention agency in the game. Quit sleeping on your email+sms game. More quality sends = more profit

Crisp air, clean design. Spotlighting some of our latest work! 🍂

jsappington's tweet image. Crisp air, clean design. Spotlighting some of our latest work! 🍂


There should be a rule on DTC X where when you say “$100 million dollar company” you must be referencing annual net revenue None of this gross revenue bs None of this lifetime sales bs 2,8,20,30,40 ≠ $100M company 🙃 VERY different than a business doing $100M net annually


Who is the most inspiring DTC brand? Inspiring based on anything from: product innovation, genius marketing, or community.


LOCKTOBER’S VERY OWN

zachmstuck's tweet image. LOCKTOBER’S VERY OWN

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