내가 좋아할 만한 콘텐츠
Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about: - Building systems for cranking out creative assets weekly (ugc/statics/videos) - Landing page testing - Getting creative with offers (not just %/$ off) - Email/SMS flow optimization
My brands combined did 800,000+ orders on Shopify this year, likely will land at 900k by EOY. Imagine if we averaged $2.50 in revenue for shipping protection, per order. That’s an extra $1M take-home after taxes. Yet, we didn’t charge $.01 of shipping protection. Wild.
The winds are changing @zachmstuck 🤝 @TaylorHoliday
% of spend is just a bad business model for all parties. Doesn’t serve anyone’s interest.
BFCM hangover is hitting us hard. Maybe I’d be more successful if I paid my SEM agency a % of ad spend to run up my branded search.
Google agencies should be on flat fees. Paying a % of spend for this channel is absolutely ridiculous. Branded search = literally zero expertise to do this Non-Branded / Prospecting = great if you can get anything above breakeven new customer acquisition here, but rare from my…
We did $2M on Friday across our brands…I feel nothing from it 24 hours later. Why? Because it’s just a number on a vanity scoreboard. Optimize for profit. Optimize for selling your company. Don’t forget what we’re in this for… It’s about helping pay off that family member’s…
Here’s where spend landed for top channels yesterday. We hit the gas a bit on Meta and Applovin. YT only spent $7k, performance was soft so we didn’t push it. This doesn’t include podcast or linear, but those were the smallest spends. Both hit forecasted spend, no more.
I guess I can never sell any of my companies to PE because I refuse to use Microsoft Teams or Sharepoint.
I'm looking to hire a creative agency that works on Linear + Connected TV + Youtube Content Specializes in 16x9 content. Who should I hire?
Me talking with my non eCom friends this week about how BFCM deals are nothing special and it’s all one big ploy to sell Americans more things they probably don’t need (except alpaca socks, every living human needs them for survival)
These fraud sites are getting out of control. We had to build an automation to scrape sites competing for branded search for hollow socks content. We DMCA’d this url a few weeks ago and it’s back again. They redirected the url to a different store for a week and then bring it…
I’m sending an email every minute of every hour. Your inbox doesn’t stand a chance.
We will do $20M+ in revenue across easy street brands over the next 30 days. Saturday Q&A. What can I help you with?
We are hitting the period of what I like to call “what’s broken” but really it’s just consumer waiting for the “big deals to drop” next week. MTD we’re up 95% YoY and MER is down 5%. You’re likely pacing at roughly 40% of your total potential monthly revenue right now despite…
I’ve tried a few of the well-known Twitter offshore talent sourcing services…but @OrkinJared and Active Talent are built different. Before I go any further, no, this is not a paid post. I was just really impressed with their speed and quality of applicants…I also want other…
Looking to hire a head of organic social for one of the brands in our portfolio. I need someone to absolutely cook. Willing to pay top dollar for this person. You must love: - building community - being in front and behind the camera - traveling and meeting new people DM me
A very different 4am than in my 20s. Now I’m firing off scheduled slacks and rocking a baby to sleep. I prefer this version.
If you’ve built a $1M company before 20, you’re a rare mf. If you’ve built a $10M company before 30, you’re a rare mf. If you’ve built a $100M company before 40, you’re a rare mf. If you’ve built a $1B company before 50, you’re a rare mf. These are the rules of becoming a…
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내가 좋아할 만한 콘텐츠
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Cody Plofker
@codyplof -
Nick Shackelford 🦾
@iamshackelford -
Social Savannah
@social_savannah -
Marin.Istvanic
@IstvanicMarin -
Sean Frank
@SeanEcom -
Nik Sharma
@mrsharma -
Taylor Holiday
@TaylorHoliday -
David Herrmann
@herrmanndigital -
Moiz Ali
@moizali -
Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond -
Ash
@ashvinmelwani -
Eli Weiss
@eliweisss -
Davie Fogarty
@daviefogarty -
Dylan Ander | CRO & SplitTesting
@DylanAnder -
Dara Denney
@DenneyDara
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