AlanHocknell's profile picture. Research and Development Leadership | Strategy and Innovation | Product Performance and Technology | Product Communication

Alan Hocknell

@AlanHocknell

Research and Development Leadership | Strategy and Innovation | Product Performance and Technology | Product Communication

Alan Hocknell reposted

It’s launch day!! Introducing the new Mavrik family of woods, hybrids and irons. So proud of the hard work of the R&D team and everyone on the marketing team bringing these products to life. Here’s my deep dive into Mavrik drivers with @DocHockCG : youtu.be/OVUif3bo0-8 🚀🤖💣


Alan Hocknell reposted

Two brands. One family. 👨‍👩‍👧‍👦 Welcome to the European Tour, @CallawayGolfEU


The lighter of the 2 screw weights in the sole can be made heavier on the SZ model to increase swingweight.


I didn't say a word about our performance around the first turn...


Whitewater in Wyoming.

AlanHocknell's tweet image. Whitewater in Wyoming.
AlanHocknell's tweet image. Whitewater in Wyoming.

The Oakmont setup for the US Open is spectacular test of golf!

AlanHocknell's tweet image. The Oakmont setup for the US Open is spectacular test of golf!

Very tempting to hit a ball from up here just to answer a few research questions! #BurjKhalifa #Dubai

AlanHocknell's tweet image. Very tempting to hit a ball from up here just to answer a few research questions! #BurjKhalifa #Dubai

Chambers Bay from 9 tee. 44 days away.

AlanHocknell's tweet image. Chambers Bay from 9 tee. 44 days away.

@chaplainmedic I think styles will change over time. Current ones are very much 'on-trend' at the moment. Had lots of good feedback.


Thanks to @ModernGolfCA for hosting a great Callaway Exclusive Event. XR Product really performed in those fitting bays tonight!


@chaplainmedic Can't reveal plans but we've been working closely with some of our Tour players.


@chaplainmedic Sorry, no Brandon. The Razr generation of parts work on a 3 point hosel system where Bertha is 4 point. Not compatible.


@tanner422012 Thanks David. Glad you like it!


@LuckyDogsLLC Different head shape and weight distribution. Tungsten in the long irons. Damping material in the cavity.


Chambers Bay. Not a breath of wind! Can't wait.

AlanHocknell's tweet image. Chambers Bay. Not a breath of wind! Can't wait.

@LuckyDogsLLC Not non-conforming. Lighter and higher CG than with the gravity in and core down - depending on amount of lead tape added.


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