Another - production led content creation
@AnothProd
At ANOTHER we take a different approach to content creation and production, focusing first on your desired outcomes and deliverables.
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Calling all budding photographers/directors, we are excited to announce a new full-time paid mentorship program with one of our major drinks brand clients. Immediate start! Visit bit.ly/3QldYeV for further info and how to apply
We loved working on this festive campaign for @smirnoff shot in #london with a fantastic team including photographer/director @Tashwaaaa #anotherway#advertising#collaboration#smirnoff#creativeproduction
Another will be attending this year’s ProcureCon Marketing Connect conference in St Albans on 5-6 December to talk about our unique approach to production-first creative, will we see you there? Event info bit.ly/411AFtD #procureconmkt #anotherway #creativeproduction
Great work here by the Unstereotype Alliance
Unstereotype Alliance to assess race, disability & age representation in ads @un_stereotype buff.ly/469BBgI
.@un_stereotype and @Kantar launch Progressive Unstereotype Metric to drive diversity in advertising. mobilemarketingmagazine.com/unstereotype-a…
mobilemarketingmagazine.com
Unstereotype Alliance and Kantar launch Progressive Unstereotype Metric to drive diversity in...
The Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising content, has launched its Progressive Unstereotype Metric (PUM), developed in...
Findings from @bbdperfectstorm's ‘The Price of Success’ show advertising is failing men when representing success. Progressive portrayals = better brand measures. Representing diverse depictions of success & #healthymasculinities in ads is win, win! ow.ly/RLYn50Q5YY6
We love these summery new recipe videos for Chase Gin & Vodka shot on location in Hertfordshire. Perfect for a sunny weekend #creativeproduction #sustainability #productionfirst #perfectfortheweekend bit.ly/3PdjRKy
We caught up with acclaimed director #PeterLydon following our recent shoot for the launch commercial for @ChaseDistillery Gin and Vodka in the UK. bit.ly/3Qtm5YI #tvc #commercials #collaboration #directors #chasedistillery #drinks #production #weareanother #anotherway
We love working in our second home, Amsterdam, check out our latest work for Tanqueray No.Ten with our brilliant onsite production team and local brand team all shot on location in Amsterdam.#creativeproduction #amsterdam #sustainability #productionfirst #gracelocations
At Another we’ve spent 20 years focusing on improving diversity behind the lens with diversity performance tracking on all our productions. On average our stills shoots in the past 2 years have 60%/ 40% compared with just 80%/20% industry average.
Our co-founder Tanja Adams talks to Little Black Book about how Another’s agile production solutions are delivering benefits to clients. lbbonline.com/news/three-alc…
To combat this, at ANOTHER we are a committed to promoting diversity and inclusion and offer D&I reporting across all our campaigns.
1 in 7 would leave our industry for lack of #inclusion, discrimination happens most on #age, #gender & #caregiving status and people with disabilities report the worst experiences by far. Those are a few of the findings of the #GlobalDEICensus, Wave II: bit.ly/3PeRZaB.
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The Global DEI Census 2023: Top 10 findings
Really interesting article, at Another we are fully committed to sustainable production - read in more detail how we approach sustainability here - lbbonline.com/news/greening-…
The pressure for brands to align with the movement towards #sustainability is mounting. Whether it's consumer backlash, anti-greenwashing legislation, or activists, marketers & sustainability leads are struggling to navigate this landscape: buff.ly/3qCuvC6
Check out our conversation with directing duo Meeks and Frost @untold_studios , on how CIROC’s First Ever UK Campaign, Make Big Moves came to Life. - bit.ly/3CupYnQ #creative #campaign #anotherway #weareanother
Filming creative campaigns overseas is all in a day’s work for the ANOTHER team. Check out our shoot in Namibia for software giant Dessault Systemes. #anotherway #namibia #campaign #advertising #awardwinning
Our shoot for Buchanan’s Whisky is a great example of sustainable production managed from London and shot locally in Cape Town with our brilliant local production team - Russell Smith and Roice Nel. #anotherway #sustainability #productionfirst
#SustainabilityMatters get more tips on reducing your plastic consumption here:
Plastic pollution is preventable. On #WorldEnvironmentDay, this new Practical Guide shows how everyone can contribute to the solutions to #BeatPlasticPollution. bit.ly/PlasticSolutio…
This year's @UN #WorldEnvironmentDay focuses on #BeatPlasticPollution @Anothprod has been a plastic-free company for several years. Check out this handy guide to reducing your plastics here - bit.ly/43LzA9v #SustainabilityMatters #weareanother #anotherway
"Conversation around the creative industries 'should be leading with what the purpose of education is'" - Hassan Bakhshi #StateOfCreativity @CreativePEC
LBB and @tagwwnews ask the industry’s women how they really feel about the phrase ‘girlboss’. hubs.la/Q01FNL6g0
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