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🗞️ In media relations, relationships matter just as much as content. Journalists often turn to sources they already know and trust—especially under tight deadlines.
⚖️ Driving policy change isn’t just about showing up—it’s about showing up prepared. To gain real traction, advocacy must be timely, collaborative, and strategic.
🔍 In public affairs and strategic communication, reputation is everything. It’s not something you can fabricate overnight or repair in a press release. Instead, it’s carefully built over time through consistent, transparent, and ethical action.
🍁 Canada is stepping up its trade diplomacy: government officials recently held discussions with China to address the 75.8% preliminary duties imposed on Canadian canola seed imports. 👉 Read more: reuters.com/markets/commod…
📢 What you communicate to your employees often echoes into the public sphere. Misalignment between internal and external messaging creates confusion—and erodes credibility. ⚠️
📢 Consistent messaging builds credibility—but maintaining it across teams, channels, and moments of pressure isn’t always easy. Is your biggest challenge internal alignment, evolving stakeholder expectations, or rapid-fire media cycles?
📣 Public Affairs is more than messaging—it’s about meaningful influence.
🎖 Meet David Zimmer, a seasoned public servant and one of Ontario’s longest-serving Ministers for Indigenous Relations and Reconciliation.
💡 The Canadian government recently unveiled a sweeping C$60 billion infrastructure plan aimed at revitalizing the economy through transformational projects—expanding LNG Canada.
🤝 Public affairs is a long game. Building trust with stakeholders, communities, and the media happens through steady, intentional engagement—not just when you need something. #AuroraStrategy #PublicAffairs #StakeholderEngagement #ReputationBuilding
🤝 Stakeholder engagement is more than inviting people to the table—it’s about making sure they know their input matters. #AuroraStrategy #StakeholderEngagement #PublicAffairs #CommunityDialogue
📢 In public affairs, short bursts of visibility are no match for sustained trust. Effective advocacy campaigns are people-focused, transparent, and grounded in long-term goals. If your campaign doesn’t leave a lasting impression, it likely won’t lead to lasting change.
🏆 We’re honoured to be Reed Award winners! Presented by Campaigns & Elections, the Reed Awards celebrate excellence in political campaigning, advocacy, and strategic communications.
📡 Meet Peter Douchanov, a trailblazer in public sector transformation and emerging technology strategy.
🏛️ Effective government engagement isn’t just about having a message—it’s about delivering it to the right person, at the right time, in the right way.
🔍 Public affairs isn’t just about visibility—it’s about building durable, values-based relationships. #AuroraStrategy #PublicAffairs #TrustBuilding #StakeholderStrategy
💼 Canadians continue to hold high expectations for the role of business in society. #AuroraStrategy #PublicAffairs #GovernmentRelations #InstitutionalTrust #StrategicEngagement
📰 Reacting to headlines is a temporary strategy. Leading the narrative is a long-term play. In government relations, public relations, and corporate communication, success comes from owning your story—before someone else defines it for you.
📢 Your communications strategy shouldn't be rigid—it should guide you through change, not hold you back. That’s why the best messaging frameworks act like a compass: they help teams navigate crises, media opportunities, and policy shifts without losing their voice or values.
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