BIA Advisory Services
@BIAAdvisorySvcs
BIA empowers businesses to thrive in the local media and advertising marketplace through strategic & valuation services, ad forecasts, and research and data.
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Work in media sales? Join us and @SalesFuel for the "State of Media Sales 2025" webinar Oct. 22 at 2:00 PM EDT. We will have an engaging discussion around opportunities, challenges, the role of AI in sales, key growth verticals, and much more: bit.ly/MediaSalesSurv…
We are looking forward to presenting Finish 2025 Strong; Kickstart 2026 with Momentum for RAB. Analysis and registration: bit.ly/LocalAudioAnal…
Our updated U.S. local advertising revenue forecast for 2025 is $169B, down 2.4% YoY and -1.5% from previous estimate. Digital media is rising, projected to make up 53.7% of ad spend. More: bit.ly/2025ForecastUp… #localadvertising @digitaladvertising
bia.com
BIA 2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline -...
Revised outlook, with and without political advertising, is a 1.5 percent decrease from the firm’s March 2025 forecast. CHANTILLY, Va. (Aug. 13, 2025) – BIA Advisory Services’ revised 2025 U.S. Local...
44% of small businesses have a positive economic outlook for 2025, with 61% expecting revenue growth despite inflation, supply chain challenges. More from @Valpak's latest local business economic survey on our latest podcast: buzzsprout.com/1663015/episod… @rducey
buzzsprout.com
Engaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local...
Welcoming @senanmele as our new VP of Forecasting & Data Analysis. With extensive experience from Horizon Media and m/Six, Senan brings deep expertise in cross-channel media optimization to strengthen our local advertising intelligence services. #MediaIndustry #NewHire
Expect waivers and caps to drive initial M&A activity before major deregulation takes effect. BIA’s @rducey at the #NABShow says to expect 12-18 month timeline before significant regulatory changes 📊 #MediaBiz Full story: rbr.com/nab-show-2025-…
Just launched: BIA Industry Digest unpacks the latest CTV & OTT findings from key studies: bit.ly/BIADigest-CTVa… @rducey @PremionMedia @madhivetech @WeAreLocality
Is your #radiostation ready for the revenue shifts of 2025? We will discuss airtime and digital spending opportunities with @Marketron Jan. 30 at 2pm eastern. Register for free webinar here: bit.ly/2025RadioReven…
What's next for political ads? @nicoleovadia & @StevePasswaiter discuss with @TVNewsCheck to unpack how election advertising is evolving - and what you need to know 📺 #PoliticalAdvertising #MediaTrends buzzsprout.com/1663015/episod…
buzzsprout.com
2024 Election Insights: Lessons for the Next Cycle - Leading Local...
Get ready for the inside scoop on local #CTVrevenue growth. @rducey and an all-star panel from Disney, Magnite, MNTN, Sinclair/Compulse, and Premion take the stage at #TVOTNYC: bit.ly/LocalCTV2025-N…
IEEE Webinar 11/19: FM Radio Boosters Can Geotarget Over-The-Air Content to Be More Locally Relevant, Drive Revenue Growth: bit.ly/GeotargetingWe… @RickDucey @GeoBroadcastGBS
Fascinating conversation with #Valpak's CRO Jay Loeffler discussing their combination of #CTV #OTT advertising with mailers and the value it's delivering to advertisers. Listen to our latest podcast: Direct Mail's Digital Revolution: buzzsprout.com/1663015/episod…
buzzsprout.com
Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay...
BIA forecasts $171B in 2025 U.S. Local Ad Spend. @nicoleovadia discusses the firm's perspective on what's to come next year: bit.ly/3WBOGMP
Our latest #leadinglocalinsights podcast with Steve Passwaiter explores record-breaking #political #adspend, key Senate races, and social media's role in campaigns. Tune in for an in-depth analysis buzzsprout.com/1663015/151862… @swaiter1217 @nicoleovadia
buzzsprout.com
Unpacking the Unexpected Record Political Ad Spending of 2024 with...
BIA Says Changing Consumer Spending Habits Presents ‘An Opportunity’ For Marketers. insideradio.com/free/bia-says-… via @insideradio @nicoleovadia
U.S. #localadvertising spend 2024: $172B, near-even split of traditional and digital (BIA) rainnews.com/u-s-local-ad-s… @RAINtwitter
#Localadvertising for this year is estimated at $172B. More: bia.com/bia-updates-u-…
Celebrating Leap Day by announcing a major upgrade to our BIA ADVantage #local #advertising platform. Here's what's coming: youtu.be/96bQqhF-fX0?si…
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BIA ADVantage Upgrade Coming Soon
Hear how #CTVadvertising is transforming #politicaladvertising and more in latest #LeadingLocalInsights podcast with @vilade_john @PremionMedia @rducey buzzsprout.com/1663015/143974…
buzzsprout.com
Local CTV and FAST Services Sales 2024 Outlook with Premion's John...
Podcast with Jay Loeffler @Valpak discusses direct mail’s value in a multi-touch world. @nicoleovadia buzzsprout.com/1663015/143140…
buzzsprout.com
Direct Mail’s Value in a Multi-Touch World: A Conversation with...
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