Bigdatr
@BigDatr
Helping marketing professionals advertise with confidence by understanding the marketplace first.
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Vehicle Insurance and Auto Market Update: Insurance giants RAA (+100%) and NRMA (+50%) surged media spend to capture share, while Budget Direct pivoted to efficiency with a 30% cut. On the creative front, it’s Brand vs. Retail: Toyota pushed legacy, while Mazda pushed price.
Bigdatr is partnering with LUMO! We're integrating their expansive digital billboard network into our platform to bring automated, daily OOH insights in New Zealand. Find out how we’re redefining competitive analysis bigdatr.com/news/out-of-ho…
In August, The Collagen Co. boosted its social spend by 74%, while Caruso's leaned into traditional TV. The winning play is clear: a balanced, multi-channel strategy that combines digital precision with broadcast reach.
Bigdatr scales its daily ad monitoring to deliver gender, age and AI-powered creative insights from over one million examples collected monthly. bandt.com.au/daily-gender-a…
We just added AI-powered Creative Insights to your competitor creative library! With our latest features, you can see who your competitors target, when they increase activity, and how they position their messaging - all at scale. Try it for free today bigdatr.com/register
A 57.5% increase in ad spend. That's not a typo. That's ANZ's Q1 power move. See more market-moving insights at bigdatr.com
We analysed this month’s top travel campaign strategies: • Virgin Australia → Digital Urgency • Flight Centre → Hard Discounts • Wotif → Clever OOH • Qantas → Brand Loyalty Explore thousands more creative strategies from your competitors at bigdatr.com.
Our latest competitive analysis is here. We put Origin's community-based campaign head-to-head with AGL's financial incentive model. Key takeaway: Your target audience's core motivation dictates the entire strategy. Get all the data points for free bigdatr.com/contact-us/
FMCG brands are doubling down on food campaigns. Category to watch? Seasoning, with ad spend up a massive 142% YoY. Meat, Pasta, and Ready Meals are also surging. What's driving the growth? Discover the 5 themes behind the success in our latest FMCG blog bigdatr.com/blog/marketers…
Retail ad spend grew 8.1% in FY25 during the October-to-November period, fuelled by major sales events and holiday promos. Get the data you need to refine your FY26 plans. Download the FY25 review now bigdatr.com/resources/
$12.9B in ad spend, and the landscape’s changing fast. So we’ve got the insights you need to stay ahead. Inside the report: industry leaders, content trends, and where to focus for FY26. Get the full report free bigdatr.com/resources/
NEW from Bigdatr! Monitor competitor ad activity like never before with our Creative Index. Gain insights, spot trends and refine your strategy. Learn more: bigdatr.com/news/advertisi…
Our platform refresh is live! 1. Faster filtering 2. Smarter creative views 3. Streamlined navigation Try it now at bigdatr.com/register
Meet the ‘sleep monster’—the face of Resmed’s latest global campaign! A creative way to highlight sleep challenges and promote better rest.
Bigdatr’s sampling reveals that Food, Produce & Dairy dominates advertising spend in NSW & VIC, whilst Automotive leads in WA highlighting how industries are strategically allocating budgets to maximise visibility and impact. Discover more insights at bigdatr.com
Bigdatr was proud to sponsor Creative Agency of the Year, recognising those redefining creativity. A huge shoutout to the finalists @BMFAustralia Howatson+Company @thinkerbellads and to the winner @SpecialGroupAus Here's our roundup! bigdatr.com/news/adnews-ag…
bigdatr.com
Creative minds set to win the title of AdNews Agency of the Year
Bigdatr proudly backed the Creative Agency category at the AdNews Agency of the Year awards
Bigdatr’s monthly sampling reveals that the largest investments are focused on JCDecaux, oOh! Media, and QMS, shaping how brands connect with audiences in key locations. Discover more insights at bigdatr.com.
Congrats to Special Group – winner of multiple awards, including AdNews Creative Agency of the Year! They made an impact with the Shift 20 Initiative, created with the Dylan Alcott Foundation. Another incredible work is their campaign – Pepsi’s "Thirsty for More." Check it out!
Congrats to Howatson+Company for being nominated in this year’s AdNews Agency of the Year Awards! As a proud sponsor, we’re spotlighting their work with @Tyro. Their “Eat Pay Love” campaign captured a 34% Share of Voice in OOH—outpacing competitors like Square.
Ad creatives from #Supermarkets & #Retailers are here! From bold designs to clever messaging, check out the campaigns leading the way to engage with consumers hubs.ly/Q034DRGW0
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