Brew: Creative Media
@BrewCreative
Brew: Creative Media is a strategic media agency. We bring together connection planning and creativity.
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Happy Women's History Month! From breaking glass ceilings to leading teams and innovating industries, women have made remarkable contributions to business and society. Here's to the women that inspire us everyday! #WomensHistoryMonth
Algorithm-based personalization can optimize how messages reach new audiences and drive conversions with the proper campaign setup. See how @Wise was able to increase customer numbers by 3.4x and double their conversion rate on Meta: bit.ly/3YbPckQ
Digital is entering new spaces, including some of the most traditional media channels in the industry such as out-of-home. In 2023, we expect fresh opportunities for brands to engage with audiences outside the home. bit.ly/3AUlbMo
Companies seem to be increasingly obsessing over Gen Z. Why? The generation has $360 billion in disposable income, that’s over double the estimate from three years ago. bloom.bg/3Ft7KGa
Check out these Halloween-themed campaigns to see how brands capitalized on the festivities this year: bit.ly/3U56BZA
Gen Zers, the generation marked for being the first true social media natives, now account for 33% of all tweets in the U.S. Digital creators, music, gaming, celebrities, fashion and beauty are the passion points you’ll find them talking about. bit.ly/3DHXB74
In their latest ad-supported tier that will be launching on the platform Nov. 3, Netflix seems to be adopting a hands on approach to in-stream video placements, unlike the automated process that is used by other digital platforms. bit.ly/3Vry60J
digiday.com
Netflix unveils its ad-supported product
Netflix will carry pre-roll and mid-roll ads, but its targeting and measurement options will be limited when they launch next month.
Yvon Chouinard, the founder of @Patagonia, a company that has long been admired as an authentic example of brand purpose, states that “Instead of ‘going public’,” “you could say we’re ‘going purpose’.” bit.ly/3y4WtHu
When evaluating video platforms, like Snapchat and TikTok, content filtering must be a priority. It's a brand's best bet to use platforms that recognize the importance of filtering and take precautions to prevent error. bit.ly/3RtXwaO
Dan Wieden was an inspiration for creative ad people who hoped to make a difference. His legendary 'Just Do It' campaign for Nike is one of the most recognizable in the world. Dan's career legacy of work will always remind us to think big. We are saddened by his passing.
We know that TikTok has great potential, but many brands are still not using the platform to their advantage. Even the lowest performing industries on the app still drive higher engagement rates on TikTok than on other social platforms. bit.ly/3RD4LxG
After announcing they will be laying off 20% of their employees as part of their restructuring plan, @Snapchat is shifting gears to focus on augmented reality (AR) as one of their strategic priorities. bit.ly/3TPZDZ9
Video Shopping Ads, Catalog Listing Ads, & Live Shopping Ads are three new ad formats included in TikTok’s latest commerce solution, Shopping Ads. The approach aims to streamline the process for marketers & simplify product discovery & browsing for users. bit.ly/3KV92KW
As pointed out by @Ogilvy Social.Lab, search has expanded beyond Google into a much richer platform landscape across social. Check out the report to see how YouTube, Instagram, Pinterest, and TikTok are data rich in search insights: bit.ly/3Pup4fq
Out-of-home, TV, and other offline channels often have a halo effect on channels like search and social. Lift performance markers such as impulse buying intent and mobile response rates by learning to unify your offline and online channels. bit.ly/3wc0WY4
Curious about what ad channels will work best for your brand? Learn if the latest channels are worth your investment: bit.ly/3BZlk27
As short-form video continues to become a preferred viewing behavior, Meta will withdrawal their live shopping feature from Facebook to focus on the video format Reels. bit.ly/3SLKK9q
While still falling short of pre-pandemic spending, this year’s Marketing budgets as a percentage of company revenue have increased from 6.4% to 9.5% says @Gartner_inc 2022 Annual CMO Spend Survey.
While many may lean towards conservation and playing it safe with tried-and-true media plans, the uncertain months that lie ahead coexist with monumental changes in media consumption. bit.ly/3Rbtkm5
Google has hit pause on saying goodbye to third-party tracking cookies until 2024. Now, advertisers will have a chance to try out Google’s cookieless initiative, the Privacy Sandbox. bit.ly/3vhbpAY
United States Trends
- 1. Dodgers N/A
- 2. #TNAiMPACT N/A
- 3. Mets N/A
- 4. #TheTraitorsUS N/A
- 5. Baseball N/A
- 6. Colton N/A
- 7. World Series N/A
- 8. Yankees N/A
- 9. Lockout N/A
- 10. Bellinger N/A
- 11. Nobel Peace Prize N/A
- 12. #thepitt N/A
- 13. #TNAonAMC N/A
- 14. Cohen N/A
- 15. Skubal N/A
- 16. #911onABC N/A
- 17. Dixie Carter N/A
- 18. Ohtani N/A
- 19. The MLB N/A
- 20. Anfernee Simons N/A
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