Click360.io
@Click360I
Identify customers' most valuable behaviors. Optimize your customer journey for revenue. See exactly which channels drive revenue, & which don't. http://click360.io
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This might be an unpopular opinion, but marketing / multi-channel attribution alone, is not enough to be making revenue decisions on @Click360I layers on Behavioral Segmentation, Predictive Analytics, Deep Learning AI and more to predict revenue outcomes with up to 81% accuracy
Happy St Paddy’s from @Click360I - and remember, you won’t need luck in marketing efforts when we show you exactly where every dollar drives the most revenue for your business.🍀☘️
Introducing the Minne Inno Madness Bracket bizjournals.com/twincities/inn… via @MinneInnovation I'm on board for @Click360I @fulcrumhq @soonastudios @branch @LucyAssists @blacktechtalent Good luck to all!
Search & marketing intent are different from sales & purchase intent. One is great for knowing who is searching for what you sell, & one is great for knowing who is about to buy from you. When you can see both - what you can do with your funnel and automations is magical.
Customer😨: Over the past 6 Months: 48.7% of customer orders were from iOS14+ devices. Have we been losing attribution? @Click360I 😎: You're good. We're tracking 100% of online orders. Yes, even from Facebook. Attribution is bulletproof. This thing is just built different.
Founders: don’t search for mentors who have achieved a lot. Find mentors who have been through a lot.
There's a reason we took the complex route: So that you can see every click across every channel, platform, device and throughout time - so that when it comes to the hard decisions in marketing, you're right. #digitalmarketing #aimarketing #attribution #marketinganalytics
A $1,000 order just came in. 🎉 Facebook says they generated a $1,000 sale.💯 Google Ads says they influenced $600 of that sale.🧐 Email and SMS report $200 attribution each. Analytics is reporting that this order is organic.😤 Who do you trust🤷♂️? @Click360I - that’s who.
We need to start moving away from marketing to people who LOOK like folks that buy from us, and instead start targeting audiences that ACT like people who buy from us. Segmentation based on buying behavior - a @Click360I specialty.
That's a great little bow atop the definition of MarTech:
Martech is technology. But it's also talent, teams, tactics, touchpoints — and most of all — a way of thinking. Does that make martech t-shaped?
We're an ant!
Picture Big Data as a massive mountain of sugar. Big Ops is the swarm of thousands of ants converging upon it. All the apps, agents, algorithms, automations, etc., feasting, moving, and transforming it.
Customer journeys are like snowflakes. No two of them are alike. So you shouldn't measure them the same or treat them the same. There is no one-size-fits-all in marketing... but with @Click360I you can see exactly which journeys create meaningful revenue.
Well you’re speaking our language!
Nailed it. Targeted advertising and the end of third-party cookies marketoonist.com/2021/10/end-of… by @tomfishburne @marketoonist #martech
We’re seeing SMS as one of the strongest revenue generation channels in eCommerce - looks like we’re not alone
reut.rs/3yaUlvN Wouldn't it be nice if you could see exactly which of those booming ad dollars profited your business as well? You can, with @Click360I Revenue attributions to the penny. Even to the exact Ad Campaign and Keyword. Don't just test it, prove it.
You: Batter. Bat: Ad Budget Ball: Leads Pitches: Marketing Strategy Home Run: Sale Click360.io - the AI pitching machine guaranteeing every single pitch (marketing strat) delivers a ball (lead) that's a winnable deal (hittable ball) guaranteeing a home run (sale)
It's one thing to see how an ad affected a sale. It's another thing to see how an ad performs within an entire revenue generating customer journey. Until you know how ads perform throughout the entire marketing funnel, it's impossible to properly allocate marketing budgets.
Is your ad spend #revenue accurate? According to Mike Lewis, CRO at @Click360I, it’s not: “When running paid initiatives across multiple channels and platforms, they're all notorious for overstating their contributions to revenue.” Read more: hubs.la/H0QHY490
Machine Learning is great for consistent environments like highway driving. Not a lot of self-driving cars in the Grand Prix . Same is true for marketing tools. Simple sales cycle? Machine Learning is fine. For complex sales cycles, there's Click360. bit.ly/35Es98b
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