Postscript
@PostscriptIO
Making SMS the #1 revenue channel for @Shopify stores. 📲 💬 🤑
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In a year defined by aggressive discounting, unpredictable consumer behavior, and unprecedented competition for attention, one technology emerged as the quiet force reshaping SMS Sunday. Read all about it: smssunday.com
BREAKING NEWS: SMS SUNDAY has surpassed Black Friday in popularity according to this very serious news outlet. smssunday.com
Brand A switched from Attentive 90 days ago after being with them for years. Has seen big gains in list growth and revenue per message since then. Saw 19x ROI for SMS for a Black Friday record:
You'll never forget the very first Black Friday when you waited in line at 5 a.m. to buy DVDs. And you'll never forget your very first SMS Sunday. Send those campaigns. Thanks for helping us celebrate the inaugural one!
+40 UNSUNG HERO BRANDS Black Friday offers submitted by you … The criteria? - Not 9-figures - Not usual suspects - Not behemoths Your responses were overwhelming. Shop them all right here 🎁 operatorscontent.com/posts/n0080 ↓ or keep scrolling Huge thank you to the entire…
Happy Thanksgiving to our community. Super grateful to everyone who supports Postscript throughout the year. Now it's our turn. Let's crush.
One founder, who insisted on remaining anonymous from her walking treadmill, told us: “We don’t even have an 80% off code. I…I don’t know how she did this.” Read this week's top stories here. smssunday.com
If you want a little last-minute guidance, here's how to get setup in 90 min or less for BFCM. postscript.io/bfcm-planner-q…
This week's horoscope for the ecom Capricorn: You’ve written the Q4 recap report before Q4 has even started. That’s not productivity. That’s prophecy. Please teach us your ways. Read your sign's weekly 'scope in The SMS Sunday Times. smssunday.com
One week until SMS Sunday. Be a part of history and send a campaign. In the meantime, read all the biggest headlines in the SMS Sunday Times. smssunday.com
One week until SMS Sunday. Send out a campaign. Be a part of history. All Postscript customers will be rewarded. Pass it on.
One week until the big weekend! From Tuesday, November 25 - Tuesday, December 2, send SMS over MMS to allow for better throughput during this high-volume sending period.
Automations are your highest ROI sends around BFCM. Last year, Thanksgiving was the highest EPM day for BA/AC automations. Don't sleep on them this year.
Last year the late evening window on Black Friday (7–9 PM) had fewer sends than the morning rush but much higher EPM, meaning less competition for subscriber attention.
In the week before last year’s BFCM, subscriber opt-ins rose 165% YoY. So keep those popups on now throughout Cyber Week if you wanna see a spike. Just follow @BryanDickey_ if you want to see hype around popups.
“It’s the three-in-one shampoo of marketing tools,” said one retention lead. “Sure, it cleans something. But at what cost to my follicles?” Read the latest issue of The SMS Sunday Times here: smssunday.com
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