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Firefly is officially announcing the release of its Audience-Based Mobility planning capability. This first-of-its-kind solution, enhanced by data from Neustar, a TransUnion company, that will delivers new data-driven insights. Read more: fireflyon.com/blog/firefly-r…
Another sunny day for #2022GO day 2! Today is stacked with an amazing lineup of speakers — including soccer star @AbbyWambach, astronauts @Astro_Mike & @DrSianProctor & a fantastic group of #OOH industry experts. Thanks to @Firefly_Cities for kicking off today w/ breakfast!
Reach out if you are looking to tap into addressable linear supply. #advancedtv #addressable
Linear #addressableadvertising is here — but how does it work in the real world? Experts from @beachfrontmedia, @VIZIO, and MediaD.tv joined us to demonstrate how broadcasters can enable #addressableTV at this @TVOTshow panel: bit.ly/3d2UgC2
The Connected TV (CTV) ad market is projected to more than double by 2023. Join virtual panel with Velocix & @beachfrontmedia to learn how to monetise this opportunity with the latest advances in Dynamic Ad Insertion, ad routing, and decisioning technology bit.ly/3qvsfYH
Market interest in video advertising for Connected TVs is intensifying, with viewership booming by around 80% since last year. Join virtual panel with @beachfrontmedia @advancedtv and learn how to unlock higher video revenues with Dynamic Ad Insertion. bit.ly/3kYMwlu
We sat down with Frank Sinton (@fsinton), President and Founder at @beachfrontmedia, to discuss what a digital signature is and how it helps to secure video ad transactions:
Beachfront strikes VOD deal with Canoe Ventures @beachfrontmedia bit.ly/3ppMmqL
Canoe has enabled the Beachfront marketplace to provide DSPs real-time access to VOD on their 38 million households. #advancedtv #VOD nexttv.com/news/beachfron…
SASO is further explored in the following presentation from Daniel Church, where he explores ad positioning for addressable television, and Church also covers the role of multiple advertiser based slot optimisation (MASO). #IBC365 #advancedtv #addressable ibc.org/trends/address…
Tons of videos on TikTok telling kids to “look for their twin” by uploading a pic of themselves to Russian search engine Yandex. Not good.
How are brands and adtech companies navigating the road ahead amidst changes in the media landscape? Our own Tyler Putterman joins @BeeswaxIO’s Matt Clark and @beachfrontmedia’s @dchurch on Wed., 6/3 at 9 AM PT/ Noon ET to discuss. Register now: beeswax.zoom.us/webinar/regist…
Who will be the king of CTV, Comcast's @FreeWheel or scrappy @beachfrontmedia? #adtechmadness
854票 · 最終結果
FreeWheel may be 50x our size but Beachfront is 100x the innovation. #TrashTalkingEncouraged #GoingForBroke
<Thread> Because we're a) bored, and b) obsessed with ad tech, I'm hereby launching #adtechmadness a single elimination set of face-offs to determine the "winner" of the ad tech game. Rules and details follow...
The #AdExchangerAwards winners have been announced! Congrats to all of the finalists and the winners. Thank you to everyone who participated in the celebration. We can't wait to see you all next year! Visit adexchangerawards.com to see the full winner lineup
"Beachfront’s Pod Bidding allows publishers to auction off all of the ads in a commercial break at once, while pricing each spot separately." @beachfrontmedia #CTV #AdvancedTV #AdPod #transparency broadcastingcable.com/news/beachfron…
Church said [...] operating in both linear and connected TV is complementary. “It’s kind of like peanut butter and jelly. We can get the cord cutters on the connected TV stuff we run, and we can get the cord keepers on the VOD,” said Church. #VOD #AdWeek adweek.com/tv-video/beach…
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