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Robust A/B testing features at 1/5th enterprise tool prices | A/B Testing Tool of the Year at Experimentation Elite Awards 2024
Client patience is a precious commodity. Losing it over a faulty AB testing tool can be a game-ender, as Jim Martin Align Digital pointed out: "I had issues with AB testing tools in the past that left me 'hanging' while my client was losing patience and threatening to cancel."…

3 motivi per cui Cristina Giorgetti (MOCA Interactive Srl) sceglie Convert come strumento di fiducia per i loro esperimenti: 1 - Piani flessibili e convenienti: mi piace il fatto che ci siano abbonamenti mensili, prezzi competitivi e pochi limiti di utilizzo anche sui piani…

Tired of rebuilding experimentation projects from scratch? 😫 We felt that pain. That's why we built Template Import/Export. Now you can download complete projects – including goals, audiences, and settings – as a JSON file. This means instant integration for new Convert…

How much should a CRO agency really charge? We explored this question in depth with 8 industry experts, diving into pricing models, critical prerequisites, and market benchmarks. What we uncovered is that pricing is less about a fixed number and more about demonstrating…

The agency world is facing a trust paradox. 😬 97% of agencies say trust is the #1 success factor, yet vendors poaching clients remains a huge concern. “Recommending or even offering services that compete with the agency erodes trust.” - @BenJLabay, Speero For CRO agencies,…

Return to the Basics: Analytics & Interpretation in A/B Testing with Ellie Hughes x.com/i/broadcasts/1…
⏰ Last chance to join us tomorrow with Ellie Hughes Ellie has spent her career making data trustworthy. She brings structure to analytics so that results are evidence, not noise. That’s what she’ll share in Return to the Basics: Analytics & Interpretation in A/B Testing.…

Bring experimentation into your own flow with the Convert API. Create, manage, and scale tests directly from your stack: Secure, token-based access means you can: 🔑 Authenticate safely 🛠️ Create and manage tests directly 📊 Pull reports and overviews 🔗 Connect Convert to…

The fundamentals of analytics don’t change. But with every new tool and framework, they’re easier to forget. Ellie Hughes will take us back to the essentials, and show how strong basics give you better tests, faster insights, and cleaner decisions. Here’s what you can learn 👇…

Which stats engine should guide your A/B tests? Frequentist or Bayesian? Both have strong foundations — and both carry trade-offs that shape how you design, monitor, and act on experiments. Here’s the difference: 🟡 Frequentist Fixed sample sizes. Pre-set thresholds.…

Your Buyers Gossip with LLMs! So, What Should You Even Optimize For? x.com/i/broadcasts/1…
Ellie Hughes has a unique take on data. She uses quant to measure impact, and qual to explain the story behind it. This meshed approach identifies evidence strong enough to fuel solid hypotheses. Ones that move the needle or deliver definitive learning. On September 30th at…
Who changed what, when, and why? Without a clear record, details get lost. Change History gives you the answers before you even need to ask. ➪ Full visibility across all projects ➪ Access controls that show who changed what, and when ➪ Audit-ready logs for incident…

Why we trust Omniscient Digital for our content. And you should too! Here are 3 things we love about working with them 👇 1 - Alex Birkett One of the rare gems with deep expertise in both experimentation and SEO. The overlap makes his perspective uniquely valuable. Alex…

Sometimes an experiment hits noise. A campaign overlap. A sudden outage. A spike no analyst would trust. With Remove Data From Report (Date Range), you can cut out only the unusable days, while keeping the rest of your experiment data intact. No more throwing away a full test…

Experimentation looks neat in case studies. In practice, it is much messier. You’ll see this in the latest Testing Mind Map: How to Think Like a CRO Pro (Part 79), where we feature Sadie Neve, Lead Optimisation Manager at Tesco. Sadie has spent almost a decade in optimisation.…

The Shopify CRO Reality Check: Why Your A/B Test Wins Aren't Adding Up to Expected Revenue! x.com/i/broadcasts/1…
Tests win. But your Ecom store just doesn't grow! Why?? Tomorrow you get all the answers. Tomorrow, Enavi and Convert.com will take on a hard truth: In just 45 minutes, you’ll see why compounding gains never materialize, how to calculate revenue impact with…

CRO wins are not always company wins. The C-suite knows it. You should too. Case studies make it look simple. A sticky add-to-cart button shows a 27% lift. Forecasts predict millions in new revenue. The story is compelling, but executives measure reality differently. CRO…

No more messy CSV imports. Just one click → Airtable, Notion, Coda, Monday. Traditional CSVs work fine for spreadsheets, but external tools often need something stricter. That’s why we introduced Tabular CSV exports in Convert. You’ll find two new options in Reports →…
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