Andrew Foxwell 🦊
@andrewfoxwell
Nora’s dad. Co-Founder of http://FoxwellDigital.com. Join our communities: http://foxwellfounders.com or http://HiveHausUGC.com
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Just did our latest survey and we went up to 87.5 (!!!)
Our membership has an 80 NPS score. Survey taken January 2024. I am so proud it's hard to even truly describe it. Brick by brick.
If you are a creator OR a brand looking to source or build creator relationships, this is a game changer! 🧠
When I built the Hive Haus, I wanted to fix everything that frustrated me about other UGC platforms. No more chasing brands. No more low offers. No more silence after “we’ll be in touch.” Inside the Hive Haus, brands come looking for you, creators. Brands, you get direct access…
Please send this on to your creators
When I built the Hive Haus, I wanted to fix everything that frustrated me about other UGC platforms. No more chasing brands. No more low offers. No more silence after “we’ll be in touch.” Inside the Hive Haus, brands come looking for you, creators. Brands, you get direct access…
Need help hiring? I’ve hired people for @RomanEcom @codyplof @zachmstuck, Huckberry, and 20+ other orgs. We discover and connect you with great candidates. We don’t give up. Just hired another FT recruiter. Need help? Hit me up: Andrew at foxwell digital dot com
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The information in this is interesting as it clearly is showing that Meta is emphasizing ad set focus - so creating an ecosystem in an ad set seems to be pretty important to Meta now.
How many winning ads you actually need to push beyond $1–3k/day? Answer>>> scalabilityschool.com/scalability-sc…
The seasonal swings get bigger every year on Meta, for better or worse. October last year was bad, this year thus far it’s worse. Consumers are holding $ because they know deals are coming. It’s not you.
Must read from Olly. People are sleeping on this. Meta VPs and product team have confirmed much of this to me. Persona is the most important lever in creative diversity. And we’re all likely drastically underestimating the scope and magnitude of differences needed to…
I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach, cost and fatigue. Meta now treats two ads as “identical” if they share the similar first 3 seconds.. even…
How to win (reminder for myself). Do not get an ego. Resist the flex. You will get carried away getting complements, which will become a distraction and will slowly ruin all your progress. Help people. Help a lot of people. It comes back around. Never stop learning. Small 1%…
Free Agency Course! We have made our agency course $0. That's right. Enjoy. Used to be $300. foxwelldigital.podia.com/foxwell-digita…
This will just help more people enter the ecosystem -
Portland here we come
I ain't in rural Wisconsin, but we out here with a bunch of the @motionapp_ crew in Toronto this week and I couldn't agree more @andrewfoxwell - the in-person vibes are just different 🔥🔥🔥
I loved @Simon__Rob ‘s take on testing during his episode on scalability school. Testing in ABO FORCES you to get better. Here’s the problem… Most brands think there is a magic ROAS button in meta OR better creatives can offset a poor offer/product. Don’t get it twisted,…
We did a podcast and answered a bunch of questions. You probably need to listen.🎧 open.spotify.com/episode/0s8IEu…
September 26th is tomorrow btw.
News from @Meta "From September 2 - September 26, 2025, we are rolling out a solution to reduce self-competition within the Meta ads auction for advertisers under the same parent ID who are running ads in the same market competing for the same user impressions." Manual bid…
DTC brand looking to maximize BFCM? Ask away. We’re recording today. I’m already pulling BFCM specific assets as % of spend across our portfolio…what else do you want to know?
We’re doing a Q&A on this week’s episode of Scalability School. 👀 Here are some topics that are top of mind for me and the guys: - BFCM - Hiring/Firing - Cutting OPEX Drop your questions in the comments or message @brad_ploch or @andrewfoxwell, their DMs could use some love.
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