David Hawkins
@DHawk79
Selling posters, not saving lives.
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The world’s biggest social publisher and content creator, LADbible Group, is using the power of the public screen for a high-impact campaign, created by Uncommon, championing the real-life everyday heroes featured across their digital platforms. jcdecaux.ds8.io/0k3HM2kTwJ
Hangloose, launched at Bluewater in June 2021. The brand's two-screen future campaign with JCDecaux used the power of the public screen to raise brand awareness while the private screen enabled ticket sales, together helping achieve their launch targets. jcdecaux.ds8.io/KHGexqmavT
The world’s biggest social publisher and content creator, LADbible Group, is using the power of the public screen for a high-impact campaign, created by Uncommon, championing the real-life everyday heroes featured across their digital platforms. jcdecaux.ds8.io/0k3HM2kTwJ
New global research shows that the Airport delivers the highest perceived value and prestige compared to the other advertising channels in the study. jcdecaux.ds8.io/jW41fKkhM1
It is great to see the latest work from renowned photographer Rankin showcased through the Power of the Public Screen to celebrate unsung climate heroes. jcdecaux.ds8.io/PNVkJ9FTpg
New global research shows that the Airport delivers the highest perceived value and prestige compared to the other advertising channels in the study. jcdecaux.ds8.io/jW41fKkhM1
It's really great news that Nurture, JCDecaux's programme to help start-up businesses scale up and grow through Out-of-Home media, has just launched in Denmark, its ninth global market jcdecaux.ds8.io/qQHravEt9H
Join us for The New Different Webinar and hear from Mike Follett of Lumen Research about the importance of Priming in the cookieless future. Click here to register jcdecaux.ds8.io/db-ck-cbj6 jcdecaux.ds8.io/-0mFjbDntS
With the cookie set to vanish, this session is a must for everyone interested in how brands prosper and grow. A great line-up of speakers sharing why the priming by the public screen is set to be so key post-cookie. jcdecaux.ds8.io/kw-t7mSPA4
JCDecaux UK digitises Merseyrail, expanding Liverpool advertising opportunities. jcdecaux.ds8.io/U1de4FSHpq
Delighted to showcase how B2B brand Cisco took over Heathrow Terminal 5 this summer with its impactful ‘Bridge to Possible’ campaign. Unmissable to an influential audience. jcdecaux.ds8.io/nsYMYN2SvV
JCDecaux’s start-up programme, Nurture, is now working with WeWork’s Growth Campus to ensure more start-up businesses have straightforward access to the valuable services both provide. jcdecaux.ds8.io/WAaPs3BD7d
The first ‘connected’ Fragrance from PUIG launches with an experiential advertising campaign at Heathrow jcdecaux.ds8.io/VK-25YDc62
Staying On...Our latest OOH industry collaboration measured the results of 65 post-lockdown campaigns to prove brands that 'Stay On' during challenging times benefit from a huge uplift across key performance metrics. #OOH #StayingOn jcdecaux.ds8.io/27txx9q4Mx
79% of respondents on a global study stated they are willing to fly internationally in the next six months. Read more. jcdecaux.ds8.io/eBSPwfqHnH
Minor Figures' Out-of-Home media campaign delivered major results for the innovative plant-based coffee products brand. A compelling combination of standard and programmatic JCDecaux channels built intrigue and brand awareness. jcdecaux.ds8.io/wdbcCEJ3vm
Great article from Justin Gibbons in Mediatel about the launch of his new book P² + C = 5. There can't be many books about media with algebra in the title and this one is really worth a read. jcdecaux.ds8.io/4wYC0NW5e-
Find out how H&M measured its campaign effectiveness thanks to the JCDecaux and S4M Street-to-Store Solution. jcdecaux.ds8.io/TRKnxXd0YB
Today we launched our book P² + C = 5, written by Justin Gibbons. This new formula for #media planning post-Covid helps uncover insight & intelligence to help #brands rethink & reinvent for the #NewDifferent jcdecaux.ds8.io/w9asWYQRBj
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