Gonçalo | Write to Live
@GWriteToLive
Writing online since 2018 and on Twitter since March 2022. Learning copywriting and sharing everything about it.
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I’ve been writing online since 2018. Blogs, social media, short stories... You name it. But I've been wrong all this time. — My story —
Copywriters, Remember: People buy on emotion and justify on logic. Your work is to justify their purchase so well they can't stop themselves from buying.
Reading “the Boron Letters” by Gary Halbert made me realize one of these two things: Or this book isn’t about copywriting and it’s about life. Or copywriting has a lot more to do with life than most people think.🎯
These past 2 months have been chaotic. Doing a Master’s degree while working a full-time job is no joke. Now that I’m finally free from classes, gonna do my best to pump some content while learning copy. Appreciate you guys and LFG!🔥
Copywriting is like magic; - Customer can't see the product in real - Can't touch it - Don't know how's the build quality But still he buys it because a copywriter convinced him by his persuasive writing ✍️
If you’re not reading ads on Swipe.co, you’re missing out. For every ad with “Swipe study”, you have a fully annotated ad + main takeaways. Here is an example of the one and only Ogilvy:
You read it here first.
There’s absolutely, positively Zero downside In learning sales and copywriting basics
You don’t need to overcomplicate copywriting. At the end of the day it’s just this: 1. Does your prospect want your product? 2. Does he believe you? 3. Is the price worth the value? 4. Is there a satisfactory guarantee as to what happens if it doesn’t work? Bookmark this ☝️
Copywriters, You’re not writing for an audience. You’re writing for one specific person with one specific problem. Write accordingly.
If you want to understand the pain points of your prospects, go where they confess it. - Forums about the product/service - Facebook groups - Reddit
Why build trust around your prospects? Because your best customers become your new salespeople.
Great copy ↓ People read ↓ People feel understanded ↓ People buy ↓ You make $$$ Write great copy.
Copywriters, To get what most people don’t have, you have to be willing to do what most people don’t do.
AIDA formula 101 A: Get their 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 with something catchy and relevant. I: Tell them 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 facts or uses. D: Make them 𝐝𝐞𝐬𝐢𝐫𝐞 the product/service. A: Get them to take an 𝐚𝐜𝐭𝐢𝐨𝐧.
This also applies to copywriting.
6 questions I ask when writing content: 1. Is this related to my niche? 2. Is this a unique viewpoint? 3. Is this content easy to read? 4. Does it create a conversation? 5. Would I have stopped to read this? 6. Does this teach, entertain, or challenge?
Use metaphors in your writing. “Metaphors are a great language tool because they explain the unknown in terms of the known.” ~ Anne Lamott
Copywriters, The best ideas are where nobody is looking. Go find them. Go write about them. Be authentic.
Copywriters, Write in the way your prospects speak: - Write simple to a simple audience. - Write technically to a technical audience. May they know you are one of them.
United States Тренды
- 1. #WWERaw N/A
- 2. Bovino N/A
- 3. Homan N/A
- 4. AJ Styles N/A
- 5. #AmericanIdol N/A
- 6. #RawOnNetflix N/A
- 7. #90dayfiancetheotherway N/A
- 8. El Centro N/A
- 9. Jaden Bradley N/A
- 10. The Vision N/A
- 11. Louisville N/A
- 12. Tozawa N/A
- 13. Gunther N/A
- 14. Arizona N/A
- 15. Nattie N/A
- 16. Otis N/A
- 17. Alpha Academy N/A
- 18. Austin Theory N/A
- 19. Pat Kelsey N/A
- 20. Raquel N/A
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